PR Manager

Momentum Financial Services Group • $105K — $120K *

Toronto, ON M3C 0E3In-Person

Finance & Insurance

5 - 7 years of experience

Today

Be an Early Applicant

By clicking Apply, I agree with Ladders' Terms of Use and Privacy Policy

Job Overview by Ladders

Qualifications

5-8+ years in public relations, corporate communications, or brand communications
Specialization in financial services preferred
Exceptional writing and storytelling capability
Strong executive communication and stakeholder management skills
Proven relationship-building with journalists and media outlets
Hands-on experience using media monitoring and reporting tools
Highly organized with strong project management skills
Comfortable using AI and emerging technologies for communications planning.

Responsibilities

Own national public relations strategy and communications calendar
Lead daily PR agency management and campaign execution
Develop integrated communications plans aligned with business milestones
Identify storytelling opportunities to enhance brand visibility
Coordinate with stakeholders for media initiatives and speaking engagements
Support issues management and reputation communication
Measure and report on earned media performance.

Benefits

Collaborative and dynamic work environment
Opportunities for professional growth and development
Access to cutting-edge communication tools and technologies
Support for continuous learning in public relations and communications
Recognition programs for outstanding performance.

Full Job Description

The Job: Lead Money Mart's public relations and external communications strategy to strengthen brand reputation, increase share of voice, and position Money Mart and its leaders as trusted voices in financial services. This role is responsible for developing compelling brand narratives, managing media and agency relationships, leading executive thought leadership, and driving earned media opportunities that support business growth and reputation.
What You'll Do

Strategy & Execution

Own Money Mart's national public relations strategy and annual communications calendar in partnership with the external PR agency.
Lead the day-to-day management of the PR agency, providing strategic direction, creative feedback, approvals, and project management to ensure successful campaign execution.
Develop integrated communications plans and a proactive press calendar aligned with business milestones, product launches, seasonal campaigns, research initiatives, and industry trends.
Identify opportunities to increase Money Mart's share of voice through timely, relevant, and newsworthy storytelling.
Coordinate cross-functional stakeholders and approvals to support media opportunities, communications initiatives, conferences, and speaking engagements.
Support issues management and reputation communications in partnership with internal stakeholders, Legal, Compliance, and the external PR agency.

Press Releases, Content & Thought Leadership

Collaborate with the PR agency to develop press releases, media materials, executive messaging, communication plans, and other external communications.
Partner with executive leadership to build their external profiles through thought leadership, LinkedIn content, speaking opportunities, and strategic communications.
Develop thought leadership articles, blog content, opinion pieces, and executive communications that reinforce Money Mart's brand narrative, strengthen executive visibility, and support the company's public relations strategy across owned and earned channels.
Identify opportunities to leverage customer stories, proprietary research, and business insights to create compelling communications that support brand awareness and reputation.

Media Relations, Speaking Opportunities & Awards

Identify and secure speaking engagements, conference opportunities, industry panels, and executive profile opportunities aligned with business priorities.
Prepare executives for media interviews, conferences, and speaking engagements by developing briefing documents, key messages, Q&A materials, and communications counsel.
Research, identify and manage award submissions and recognition programs that strengthen Money Mart's corporate reputation, executive visibility, and employer brand.
Coordinate internal stakeholders to gather business insights, approvals, and supporting information required for communications initiatives.

Performance & Growth

Manage the public relations budget and agency relationships.
Measure and report on earned media performance, including media coverage, impressions, reach, sentiment, share of voice, and executive visibility.
Analyze communications performance and recommend optimizations to improve awareness, reputation, and engagement.
Monitor competitor communications, industry trends, and cultural conversations to identify opportunities and emerging risks.
Ensure all external communications align with brand standards, regulatory requirements, and corporate messaging.

How You Will Make an Impact

Strong expertise in public relations, corporate communications, and media relations, with experience developing integrated communications strategies and managing agency partners.
Exceptional writing and storytelling skills, with demonstrated experience developing press releases, executive communications, speeches, blog articles, thought leadership content, award submissions, and media materials that support brand reputation and strategic communications objectives.
Strong executive communication and stakeholder management skills, with experience partnering directly with senior leaders to provide strategic communications counsel, develop executive messaging, manage approvals, coordinate communications initiatives, and support media and speaking opportunities.
Proven ability to build and maintain relationships with journalists, media outlets, and industry stakeholders while securing meaningful earned media coverage.
Experience supporting executive thought leadership through LinkedIn content, speaking engagements, media interviews, and strategic communications planning.
Strong understanding of reputation management, issues communications, and crisis response within a regulated or customer-facing industry.
Experience measuring communications performance using media monitoring and reporting platforms such as Meltwater, Cision, or similar tools.
Highly organized with exceptional project management skills and the ability to manage multiple priorities, deadlines, and stakeholders simultaneously.
Strong business acumen with the ability to identify compelling stories that support organizational objectives.
Comfortable leveraging AI and emerging technologies to improve research, writing, workflow efficiency, and communications planning.

What You Bring

Experience & Skills

5-8+ years of experience in public relations, corporate communications or brand communications.
Background in a specialization in the financial services industry (Desired)

Education (Required)

Bachelor's degree in one of the following fields (or a closely related discipline):

Communications
Marketing
Public Relations
Journalism

(Desired) Master's degree in Communications, Business, or a related field

Please note: The salary range for this position is between C$ 105,000.00 - C$ 120,000.00

About Momentum Financial Services Group

Momentum Financial Services Group Careers

There has never been a better time to join the global team at Momentum Financial Services Group—the leading force in innovative financial solutions.

Work You’ll Do

Join Momentum Financial Services Group's market-leading team to assist some of the most prestigious companies in mastering their financial strategies and operations. Transform financial management and industry standards with the brightest minds at Momentum Financial Services Group. This is where technology, industry expertise, and digital innovation converge. Lead from a unique position in the marketplace, harnessing the power of technology to drive financial innovation and leadership. Work with a global team of business and financial advisors to help clients navigate through complex financial landscapes. Collaborate with a dedicated group of professionals, fostering an environment where innovation and leadership thrive.

Introducing the Momentum Financial Services Group Professional Pathways

The team is building a market-leading pathway to help professionals master their career growth with comprehensive training and development opportunities.

Do Innovative Work

Be part of the largest group of financial experts, where professional growth and innovation meet at the intersection of technology and financial services.

Drive Innovative Solutions

Deliver targeted financial solutions through a depth and breadth of consulting experience and innovation that’s second to none.

Be Part of a Great Team

Engage with a wide-ranging technology stack and harness the capabilities of a team known for its global scale and solution development.

Future-Proof Your Career

Advance your career with limitless opportunities supported by unmatched training, development, and certification support.

Explore

Discover how Momentum Financial Services Group leads clients like Global Retail Corp towards transformative financial management solutions, enabling predictive analytics and data-driven decision-making.

The Momentum Financial Services Group Difference

The combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their industries. Clients worldwide turn to Momentum Financial Services Group for new strategies and solutions to drive innovation and growth.

Stay Connected

Join the Team

Search open positions that match your skills and interests. Momentum Financial Services Group looks for passionate, curious, creative, and solution-driven team players. SEARCH MOMENTUM FINANCIAL JOBS

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work at Momentum Financial Services Group.

READ CAREERS BLOG

Job Alert Emails

Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Momentum Financial Services Group.

Learn more about Momentum Financial Services Group

Size

1,001 employees

Industry