E-Commerce Planner - The North Face AMER DTCThe E-Commerce Planner for TNF AMER DTC is responsible for in-season sales, margin, and inventory planning for the digital channel, ensuring financial targets are achieved while delivering a premium, seamless online consumer experience. This role owns the financial forecast, Open-to-Buy (OTB), and trading plans for e-commerce, partnering closely with E-Comm Merchandising, Site Ops, Marketing, Allocation, and Analytics teams. The Planner balances growth, availability, and profitability by leveraging data-driven insights to optimize sell-through, inventory health, and promotional effectiveness while supporting digital brand and consumer strategies.
This role will operate on a hybrid schedule out of our HQ in Denver, CO 3 days a week.
WHAT YOU'LL DO:- Own and manage e-commerce sales, inventory, and margin forecasts at multiple levels, identifying risks and opportunities to maximize digital performance.
- Manage e-commerce Open-to-Buy, reconciling receipts, sales, markdowns, and inventory on hand, and re-forecasting based on real-time performance and demand signals.
- Contribute to daily and weekly business reviews, driving actions around pricing, promotions, inventory depth, and flow to optimize conversion, sell-through, and profitability.
- Partner with E-Commerce and Marketing teams to plan, forecast, and evaluate promotions and markdowns, ensuring alignment with financial targets and brand strategy.
- Work closely with Merchandising, Supply Chain, Digital Experience, and Analytics teams to ensure inventory availability supports online storytelling, launch moments, and peak events.
- Translate complex data into clear insights, scenarios, and recommendations for leadership and cross-functional partners.
WHAT YOU'LL NEED:- Bachelor's degree in business, Finance, Merchandising, Analytics, or a related field preferred
- 3-5+ years of experience in retail or e-commerce planning, forecasting, or financial analysis
- Strong analytical skills with the ability to manage large, dynamic data sets
- Deep understanding of demand forecasting, OTB management, and digital retail KPIs
- Advanced Excel skills and experience with planning and analytics tools, with a willingness to learn and adapt to new AI processes.
Preferred Skills:
- Experience planning within a DTC e-commerce environment
- Understanding of digital metrics such as conversion, traffic, AUR, and sell-through
- Strong communication skills and comfort influencing cross-functional partners
- Ability to operate in a fast-paced, test-and-learn environment
Hiring Range:$73,440.00 USD - $91,800.00 USD annually
Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking
Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws. 
