Citigroup, Inc

Performance Metrics & Optimization Manager, Senior Vice President

Citigroup, Inc • $176K — $265K *
Charlotte, NC 28269In-Person
Finance & Insurance
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 10+ years in complex global environments with finance, marketing, and analytics
  • Proven experience building financial models for forecasting and budgeting
  • Ability to track and interpret marketing KPIs into actionable insights
  • Leadership experience in financial services or marketing operations
  • Skilled in designing and documenting operational processes
  • Expertise in creating high-impact presentations for executive audiences
  • Strong multitasking skills across complex organizations

Responsibilities

  • Lead quarterly marketing investment allocation for U.S. Consumer Cards
  • Own end-to-end Cost Per Account reporting and chair the monthly CPA forum
  • Manage tracking and reporting of critical marketing KPIs with qualitative insights
  • Drive the implementation of Identity-Based Attribution methodology
  • Govern key marketing process models and official procedure documentation
  • Provide management of shared services for Wealth Marketing organization
  • Assess risk and ensure compliance in business decisions

Benefits

  • Medical, dental, and vision coverage
  • 401(k) retirement plan
  • Life, accident, and disability insurance
  • Wellness programs
  • Paid time off for vacation, sick leave, and holidays
Full Job Description
Citi is looking for a senior Marketing Performance Metrics & Optimization Manager to lead investment allocation, KPI tracking, and attribution strategy for one of the most dynamic consumer cards marketing organizations in financial services. Sitting within the U.S. Consumer Cards Marketing Business Execution team, this role shapes how hundreds of millions of dollars in marketing investment are measured, optimized, and governed. If you are a finance-forward leader who thrives on turning complex data into P&L outcomes, this is a high-visibility opportunity to own the analytical and operational backbone of a major marketing franchise.

Responsibilities:
  • Lead the quarterly marketing investment allocation process for U.S. Consumer Cards, applying profitability metrics to optimize budget decisions and P&L performance across the portfolio.
  • Own Cost Per Account reporting end to end, integrating Identity-Based Attribution methodology to sharpen measurement accuracy and chairing the monthly CPA forum with senior marketing stakeholders.
  • Manage the tracking and reporting of critical marketing KPIs, translating quantitative results into clear, qualitative commentary that informs strategic decision-making.
  • Drive the operationalization of Identity-Based Attribution across the organization, recalibrating existing forecasting models, reporting frameworks, and decision-making processes to reflect the new methodology.
  • Govern key marketing process models within the enterprise architecture framework, including Campaign Performance Management and marketing strategy planning, while owning the official procedure documentation for investment allocation and KPI tracking.
  • Deliver investment allocation management, CPA forum leadership, and KPI tracking as shared services for the Wealth Marketing organization, supporting Retail Bank, Citigold, and Mortgage segments.
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.


Qualifications:
  • 10 or more years of experience operating in complex, global environments with multiple senior stakeholders across finance, marketing, and analytics functions.
  • Demonstrated experience building and managing comprehensive financial models for forecasting, budgeting, and variance analysis, with a strong background in FP&A or financial planning disciplines.
  • Ability to define, track, and interpret marketing and business KPIs, and to translate financial data into clear, actionable insights for executive audiences.
  • Experience leading and developing teams in a financial services or marketing operations setting, with a track record of accountability and delivery ownership.
  • Skilled at designing, mapping, and documenting operational processes, with the ability to simplify complex workflows for cross-functional teams.
  • Ability to build high-impact presentations for senior leadership that combine performance data with structured narrative to support strategic decisions.
  • Proven ability to manage multiple workstreams simultaneously across a complex organization, balancing independent execution with strong cross-functional partnership.


Beneficial Skills & Qualifications
  • Experience in consumer financial services, cards, or a related marketing-intensive business, with familiarity in acquisition economics and customer lifecycle metrics.
  • Exposure to marketing attribution methodologies, including identity-based or people-based attribution frameworks.
  • A Master's degree in Finance, Business, Economics, or a related field.


Education:
  • Bachelor's degree/University degree or equivalent experience
  • Master's degree preferred


Apply now to bring your FP&A expertise and marketing analytics leadership to a role where your decisions directly shape how Citi's U.S. Consumer Cards business grows and performs.

Job Family Group:
Business Strategy, Management & Administration

Job Family:
Business Execution & Administration

Time Type:
Full time

Primary Location:
New York New York United States

Primary Location Full Time Salary Range:
$176,720.00 - $265,080.00

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills
Please see the requirements listed above.

Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date:
Jul 09, 2026

About Citigroup, Inc

Citigroup is a financial services holding company that provides financial products and services. The company operates through two segments, Global Consumer Banking (GCB) and Institutional Clients Group (ICG). The GCB segment offers traditional banking services to retail customers through retail banking, commercial banking, Citi-branded cards, and Citi retail services. The ICG segment offers various banking, and financial products and services to corporate, institutional, public sector, and high-net-worth clients. This segment provides wholesale banking products and services, including fixed-income and equity sales and trading, foreign exchange, prime brokerage, derivative services, equity and fixed-income research, corporate lending, investment banking, and advisory services, private banking, cash management, trade finance, and securities services. Citi is committed to sustainability and social responsibility, and the company invests in initiatives that promote economic progress.

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Learn more about Citigroup, Inc
Market Cap
$1.3 billion
Industry
Finance & Insurance
Net Income
$89.6 million
Founded
1812
5 Year Trend
+4.6%
NASDAQ
C
* Ladders Estimates

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