This role is full-time, in-person, in NYC. We offer relocation assistance.
What you'll getYou'll be the first person dedicated to paid acquisition at Rilla. We've already spent $350k on ads and closed $800k in revenue from them, with no one owning it full-time. Imagine what happens when someone great actually focuses on it.
You'll have a massive unfair advantage: a brand that our customers already love, NPS higher than the iPhone, and a product that sells itself once people see it. Your job is to take what's already working and blow it up.
You'll work directly with leadership, shape how we grow, and operationalize what will likely become one of Rilla's largest inbound growth channels. Very few people get to own the paid growth function at a company growing this fast, in a blue ocean market like this one.
What you'll do- Take full ownership of Rilla's paid media program. We're spending ~$4k/day across Google, Meta, LinkedIn, YouTube, and we want to scale significantly
- Audit what we've built so far, find the gaps, and turn a promising channel into a machine
- Own end-to-end campaign execution: audience targeting, ad creative briefs, bidding strategy, budget allocation, landing page optimization
- Track CAC, ROAS, pipeline contribution, and conversion rates at every stage of the funnel. Report on them clearly
- Run constant experiments. New channels, new creatives, new audiences, new copy. Kill what doesn't work fast, double down on what does
- Build a repeatable creative testing process: hooks, formats, angles, messaging. We should always know what's resonating and why
- Produce ads that don't look or feel like typical B2B garbage. Our customers are tradespeople, not software buyers
- Build out tracking and attribution so we know exactly what's driving revenue (UTMs, pixels, tag management, CRM integration)
- Work closely with sales to make sure the leads you generate are leads that close
You might thrive in this role if you have:- 2+ years running paid media campaigns in-platform (Google Ads, Meta Ads, LinkedIn). Not just managing agencies
- Taken an existing paid program and scaled it. You know how to find the levers that unlock the next order of magnitude
- You're comfortable in spreadsheets, dashboards, and attribution models, and you can tell a story with data
- B2B SaaS experience, ideally selling to non-tech audiences
- Strong opinions on ad creative. You know what stops someone from scrolling, even if you're not the one designing it
- Experience with conversion tracking, Google Tag Manager, and CRM systems (HubSpot, Salesforce, etc.)
- You'd rather launch 10 tests this week than spend a month planning the perfect campaign
- Nice to have: web development skills. You can spin up landing pages, tweak funnels, or build quick experiments without waiting on engineering
