Performance Marketing Manager

AJAIA

$90K — $120K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of hands-on Google Ads experience required
  • Agency background managing multiple client accounts preferred
  • Proven ability to build and optimize ads effectively
  • Fluent in English with strong communication skills
  • Client experience in English-speaking regions (US, Canada, Europe, Australia)
  • Verifiable references from live campaigns or client sites
  • Experience utilizing AI tools in digital marketing workflows

Responsibilities

  • Build, launch, and manage Google Ads campaigns for Ajaia's products
  • Conduct keyword and competitor research to align with buyer intent
  • Match campaigns to the appropriate landing pages across the sales funnel
  • Drive measurable, cost-effective leads that convert to sales
  • Utilize a repeatable, productized process for campaign management
  • Start with the Nao Medical account to establish competence before scaling to Ajaia

Benefits

  • Competitive base salary with performance incentives
  • Opportunities for professional development
  • Paid time off (PTO) offerings
Full Job Description
Position Overview

We are looking for data-driven people to own and scale our digital marketing efforts across paid advertising, social media, search, and lead generation channels.

This role is responsible for developing, executing, and optimizing campaigns that drive qualified leads, customer acquisition, brand awareness, and revenue growth. You will manage advertising budgets, analyze performance data, identify growth opportunities, and continuously improve marketing effectiveness.

The ideal candidate combines analytical thinking, creativity, strong execution skills, and a deep understanding of modern digital marketing platforms.

We expect candidates to use AI in daily workflows across research, ideation, drafting, design iteration, quality checks, and delivery acceleration. AI usage is a core execution requirement, not optional tooling.

Primary Responsibilities
  • Build, launch, and manage Google Ads campaigns across Ajaia's products, starting with AI training as the first product
  • Own keyword and competitor research; find the actual search language buyers use, separating informational from transactional intent
  • Match campaigns to the right landing pages and the full sales funnel, from top-of-funnel info seekers to bottom-of-funnel conversions
  • Drive measurable, low-cost leads that convert, not vanity traffic
  • Work inside a repeatable, productized process so new products spin up by swapping product, pages, and keywords
  • Likely start on the Nao Medical account to prove competence, then scale to Ajaia

Requirements

  • 3+ years hands-on Google Ads experience (certification is a baseline, not proof of skill)
  • Agency background managing multiple client accounts preferred; these tend to be the stronger doers
  • Can actually build ads, not just report: ad groups, settings, sitelinks, character limits, line 1/2/3 copy
  • Fluent English
  • Client experience in the US, Canada, Europe, or Australia (not India-only, and not Philippines-based serving only India)
  • Verifiable references: live client sites or campaigns we can independently screen
  • A doer who runs with the work; comfortable using AI in the workflow
  • Bonus: can automate reporting via Codex, which removes the need for a separate reporting manager

Benefits

  • Competitive base salary + performance incentives
  • Professional development opportunities
  • Paid time off (PTO)

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