Role RoadmapWe're looking for a Performance Marketing Lead to own and scale our paid acquisition engine. This role is ideal for someone who has deep experience managing large-scale budgets, driving efficient growth, and building a high-velocity experimentation culture across channels.
You'll play a critical role in accelerating user growth and revenue, with full ownership over performance strategy, execution, and optimization.
What You'll Do- Help with performance marketing across paid channels, managing a minimum of $100M+ in annual ad spend with clear accountability for CAC, LTV, payback period, and revenue growth.
- Scale and optimize campaigns across platforms including Meta, Google, TikTok, Reddit, YouTube, affiliates, and emerging channels, with a strong bias toward testing, iteration, and capital-efficient growth.
- Partner closely with creative, brand, product, and analytics teams to drive creative strategy and feedback loops, turning performance insights into stronger ad concepts, messaging, hooks, landing pages, and conversion paths.
- Build a rigorous experimentation engine across audiences, bidding, offer strategy, funnel structure, creative formats, and attribution, using data to identify where incremental spend can drive outsized returns.
- Develop and maintain a best-in-class performance reporting system, including forecasting, budget allocation, channel mix modeling, and incrementality thinking, so leadership can make fast, informed growth decisions.
What You Bring- 6+ years of experience in performance marketing, paid acquisition, or growth marketing, preferably in a consumer tech, fintech, or high-growth startup environment
- Proven experience managing large-scale paid media budgets ($50M-$100M+ preferred)
- Deep expertise across major paid acquisition platforms including Meta, Google, TikTok, and YouTube
- Strong analytical mindset with experience in attribution, incrementality testing, and performance modeling
- Track record of scaling growth while maintaining or improving efficiency metrics such as CAC, LTV, and payback period
- Experience working cross-functionally with creative, product, and data teams
- Comfortable operating in a fast-paced, high-growth environment
Bonus- Experience in trading, fintech, or financial products
- Familiarity with advanced attribution models and incrementality testing frameworks
- Experience building or scaling performance marketing teams
- Strong intuition for creative strategy and direct response marketing
NYC Pay Transparency DisclosureSalary Range: $170,000 to $250,000 annually plus equity and benefits. This salary range is based on the current available market data, and represents the expected salary range for this role. Kalshi has minimal hierarchy and few titles, but has broad ranges of experience represented within roles. Should you have compensation expectations that exceed these bands, we'd love to hear from you and would welcome you to reach out to further discuss.
