We9re looking for a Partner Marketing Manager to help build and run marketing for accessiBe9s reseller and technology/platform partner ecosystem - supporting webinars, content, and lifecycle programs for those partners. You9ll work closely with the Senior Manager of Partner & Lifecycle Marketing but take day-to-day ownership of this work.
We9re looking for someone who9s comfortable working in a space without a lot of established process to lean on, and who can move easily between hands-on execution and higher-level thinking when needed.
What You9ll DoReferral & Reseller Partner Support- Support webinars and lunch-and-learns for referral and reseller partners, from content and slides to speaker notes and follow-up
- Contribute to ongoing partner lifecycle content - onboarding, activation, and engagement materials that keep referral and reseller partners active and informed
- Help maintain and evolve content in the partner resource center (PartnerStack) alongside the Senior Manager
Strategic & Ecosystem Partnership Marketing- Help build the marketing motion for technology and platform, vertical, and integration partners from the ground up - positioning, co-marketing frameworks, and joint go-to-market materials
- Develop co-branded content and campaigns with strategic partners (joint webinars, case studies, integration announcements)
- Help identify and prioritize which ecosystem relationships are worth marketing effort, in partnership with Partnerships and Account Management leadership
- Create partner-facing materials (one-pagers, pitch decks, joint value props) tailored to a more sophisticated, higher-touch strategic partner audience than the reseller/referral channel
Partner Enablement & Content- Work with the enablement team to create training materials, FAQs, and talking points that help strategic partners represent accessiBe accurately and confidently
- Support webinars and co-marketing events with ecosystem partners, from content to speaker notes to follow-up
- Track competitive intelligence relevant to ecosystem and integration positioning (e.g., how AudioEye, UserWay, and Level Access approach technology partnerships), and translate findings into differentiated messaging
Program Coordination- Coordinate with Legal, Product, Content, and Partnerships to keep co-marketing materials accurate, compliant, and aligned with how accessiBe can be represented by partners
- Flag gaps and open questions proactively - this function doesn9t have an established playbook yet, so identifying what9s missing is part of the job
What We9re Looking For- 5-7 years in B2B SaaS marketing, with meaningful experience in partner, alliance, or ecosystem marketing - or in customer marketing roles with a strong track record of co-marketing with customers or external stakeholders (technology/platform, vertical, or integration partnership experience a plus)
- Comfortable building a motion where little precedent exists - you can bring structure to an undefined space rather than needing an established playbook
- Strong writing and content skills across formats: co-marketing materials, joint positioning, partner-facing collateral, enablement content
- Genuine agility - able to move between higher-level positioning/strategy work and hands-on execution depending on what the moment calls for
- Able to weigh in on which partnerships are worth marketing effort, and to communicate ideas clearly to stakeholders and cross-functional partners
- Detail-oriented, especially around how accessiBe can be represented in co-branded and partner-facing content
- Based in NYC or the Northeast, with willingness to collaborate in person with Partnerships and cross-functional teams
What Success Looks Like- Consistent, high-quality marketing support behind a growing set of technology/platform, vertical, and integration partner relationships
- Referral and reseller partners have current, well-organized content and consistent webinar/lifecycle support
- Materials representing accessiBe in co-branded or partner contexts are accurate, on-brand, and require minimal rework
- You9re someone the Senior Manager can hand a partner marketing need to and trust it gets done well
