Partner Manager, Digital Agencies

Syndigo

$135K — $150K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in channel sales, partner management, or business development in B2B SaaS or digital commerce ecosystems with a quota attachment.
  • Strong understanding of Digital Agency business models such as retail media and ecommerce services.
  • Proven track record of generating partner-sourced pipelines and bookings rather than just managing existing relationships.
  • Experience conducting business reviews and joint planning with executive-level partners.
  • Ability to work in a hunter-farmer hybrid role, developing new agency relationships while enhancing current ones.
  • Familiarity with qualifying enterprise deals using MEDDPICC or similar frameworks.
  • Preferred background in PIM, MDM, PXM, ecommerce, or data management.

Responsibilities

  • Own the commercial relationship for assigned Digital Agency and long-tail PowerReviews partners.
  • Lead joint account planning with partners, focusing on target accounts and growth strategies.
  • Validate partner-sourced opportunities using MEDDPICC before passing them to the sales team.
  • Accelerate pipeline velocity on partner-sourced deals by coordinating resources and removing obstacles.
  • Recruit and activate new Digital Agency and PowerReviews partners to fill coverage gaps.
  • Represent the company in pricing, deal structure, and partner-related commercial discussions.
  • Maintain accurate deal data in Salesforce and manage data hygiene for the partner portfolio.
  • Collaborate with various internal teams to enhance partner execution and onboarding processes.
  • Identify and report friction points in partner engagement for program improvement.

Benefits

  • Competitive health insurance benefits.
  • Paid time off (PTO) and volunteer time off.
  • Employer-paid short- and long-term disability.
  • Parental and adoption leave.
  • 401(k) plan available.
  • Tuition reimbursement offered.
Full Job Description
**This is a hybrid position that requires 2 days per week in office at our Chicago location**

ThePartner Manager, Digital Agencies - North America role is the primary commercial point of contact for assigned Digital Agency partners and a portfolio of long-tail PowerReviews partners. This is a revenue-accountable role focused on actively sourcing and nurturing pipeline, joint account planning, deal qualification, pipeline velocity, and partner-sourced bookings. This role will own the outcomes and success of the overall partner relationship and will serve as a connector between Product, Professional Services and Partner Operations.

HOW WE'LL BE WINNING TOGETHER DAY TO DAY
  • Serve as the day-to-day commercial relationship owner for an assigned portfolio of active Digital Agency and long-tail PowerReviews partners.
  • Lead joint account planning with assigned partners: identify target accounts, set pipeline targets, drive co-sell and growth motions, and hold partners accountable to joint commitments.
  • Own deal qualification for partner-sourced opportunities - validate against MEDDPICC criteria before passing to the Syndigo sales team; push back on unqualified deals rather than passing on noise.
  • Drive pipeline velocity on active partner-sourced deals: coordinate internal resources, remove blockers, and ensure partner-involved opportunities do not stall due to internal friction.
  • Recruit, vet and activate net-new Digital Agency and/or PowerReviews partners where coverage gaps exist - own from outreach through first deal registration.
  • Represent Syndigo in partner-facing commercial conversations: pricing discussions, deal structure, co-sell agreements, and partner economics.
  • Maintain accurate pipeline records and deal registration data in Salesforce and ImPartner; own data hygiene for assigned partner portfolio.
  • Engage Partner Operations, Enablement, Marketing, and Partner Success teams to support execution where needed (e.g., onboarding, training, MDF planning and utilization, partner success motions).
  • Identify recurring friction or gaps in partner engagement and feed insights back into program and operational improvements.
  • NOTE - This role does not manage the partner program design, tier frameworks or certification requirements. It does not execute training/onboarding, MDF campaigns, or direct partner health measurement. This role also does not own post-sale delivery, implementation or direct technical support.

WE SHOULD TALK IF THIS SOUNDS LIKE YOU
  • 5+ years in channel sales, partner management, or business development in B2B SaaS or digital commerce ecosystems - quota attached.
  • Strong understanding of Digital Agency business models, including retail media, ecommerce services, content, syndication, and commerce enablement.
  • Demonstrated track record of generating partner-sourced or partner-influenced pipelines and bookings, not just managing inherited partner relationships.
  • Experience leading business reviews, joint planning sessions, and executive-level partner conversations.
  • Comfortable with a hunter-farmer hybrid motion: can open new digital agency relationships and deepen existing ones simultaneously.
  • Experience qualifying enterprise deals using MEDDPICC or equivalent framework.
  • PIM, MDM, PXM, ecommerce, or data management background preferred.


For full-time U.S. based-employees, we offer competitive health insurance benefits, PTO and volunteer time off, employer-paid short- and long-term disability, parental and adoption leave, 401(k), and tuition reimbursement.

Your individual compensation within the budgeted salary range is determined based on your skills, education, experience, and internal equity.

Budgeted Salary Range (not including eligible commission):

$135,000-$150,000 USD

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