What you'll doAs a Paid Social Marketing Manager, you'll be a key driver of paid digital marketing efforts supporting our inbound funnel, driving demand, and engaging key segments of users-designing, implementing, and optimizing scaled digital campaigns. You'll help create an uncommonly great paid program at Stripe through a relentless focus on user experience and channel optimization. In the role, you'll be the go-to expert on paid digital to support multiple segments and collaborate with a cross-functional team to deliver on marketing goals for those segments.
Responsibilities- Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue. Develop and manage testing agenda and media plans for the program.
- Drive growth across key metrics (Suspects, MQLs, SQOs, Signups, Go-lives, pipeline, revenue)-measure success, optimize against targets, and report on performance on a recurring cadence.
- Support Stripe in building and optimizing our paid program using knowledge of our users, how they use our products and data. You'll partner with various internal stakeholders including campaigns, design, marketing operations, product marketing, analytics and insights, and regional teams to create a best-in-class paid program.
- Report up and out on campaign performance to ensure relevant stakeholders have visibility into program performance and roadmap.
- Partner with relevant stakeholders on audience management and ensure we're reaching the right users.
- Lead in analyzing the effectiveness of paid campaigns, shifting spend to deliver more value.
- Proactively identify areas of weakness in the paid program and flag these as requiring improvement-and then create a plan to remedy them.
Who you areWe're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements- 7+ years of work experience
- 5+ years of paid digital experience, preferably in paid social, display, and direct response
- 2+ years of B2B marketing experience
- Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, privacy laws) and growth marketing concepts (attribution, incrementality)
- Experience articulating requirements to analytics, campaigns, sales strategy and ops, and marketing leadership
- Self-starter with the ability to drive both strategic and tactical workstreams forward with minimal oversight
- Strong problem-solving skills and ability to analyze trends and decipher actionable insights from data
- Experience driving experimentation roadmaps to continuously optimize and improve campaigns
- User-first sensibility
- Excellent written and verbal communication skills
- Demonstrated ability to collaborate cross-functionally across teams, including those that are not expert in paid media
Preferred qualifications- 10+ years of work experience
- 7+ years of paid digital experience, preferably in paid social, display, and direct response
- 5+ years of B2B marketing experience, preferably with ABM experience
- Experience with Marketo or Salesforce
- Experience driving demand for sales teams and familiarity with sales concepts, processes, and metrics
