Job DescriptionIn this role, you will help strengthen the performance of Miracle-Ear's national paid search strategy. You will analyze campaign performance, identify optimization opportunities, and turn data into clear recommendations that improve lead generation, conversion, and overall media effectiveness. You'll work closely with National Marketing, agency partners, and our global Center of Excellence to help shape smarter search decisions across the Miracle-Ear brand.
Compensation: Based on qualifications we anticipate the hiring range will be
$80,000-$90,000.
Hybrid Work: We require team members to be in our downtown Minneapolis office three days per week, offering flexibility while fostering in-person collaboration.
Benefits Offered:- Health & Financial: Medical, Dental, Vision, 401(k) with company match, family hearing aid benefits, and tuition reimbursement.
- Work-life Balance: Generous vacation, safe and sick leave, paid holidays, paid volunteer time off, parental leave and bereavement.
- Well-being: Access to our Wellness Hub and Employee Assistance Program (EAP), providing holistic support for you and your family.
- Career Development: Access to Ampli-Academy, LinkedIn Learning, Coursera, team training, and additional specialized training.
- Commuter Support: Reimbursement for transportation (parking downtown, bus or train).
Key Responsibilities:Paid Search Performance- Analyze national paid search campaigns across Google Ads and related platforms to identify performance trends, risks, and optimization opportunities.
- Review search terms, keyword strategy, targeting, bidding, and conversion performance to support stronger campaign results.
- Partner with agency and global COE teams to recommend data-driven campaign improvements.
Analytics & Optimization- Evaluate performance using metrics such as CPA, CPL, CVR, CPC, ROAS, lead quality, and conversion trends.
- Investigate performance issues, identify root causes, and translate findings into clear recommendations.
- Support testing, CRO, attribution, forecasting, and performance reporting.
Cross-Functional Partnership- Collaborate with paid, owned, organic, analytics, and agency partners to improve national media effectiveness.
- Support alignment between paid search and broader search/organic initiatives.
- Communicate performance insights and recommendations to internal stakeholders.
Required Qualifications:- Bachelor's degree in Marketing, Business, Communications, or related field strongly preferred.
- At least two years of hands-on experience with paid search experience with Google Ads and Google Analytics.
- Experience working in a digital media, paid search, or performance marketing agency.
- Demonstrated understanding of paid search performance metrics including CPA, CPL, CVR, CPC, ROAS, and lead quality.
- Experience analyzing campaign performance and translating data into recommendations.
- Experience with testing, optimization, conversion tracking, or lead generation marketing.
- Strong analytical thinking, attention to detail, and ability to explain the specific actions and results behind prior campaign work.
Preferred Qualifications:- Experience supporting national, multi-location, retail, direct-to-consumer, or franchise/corporate marketing environments.
- Familiarity with Performance Max, Demand Gen, Microsoft Ads, Google Tag Manager, Power BI, Adobe Analytics, Looker Studio, attribution measurement, or related platforms.
- Experience with conversion rate optimization, A/B testing, landing-page optimization, and broader paid/organic search collaboration.
- Curiosity about evolving search behavior, including AI-driven changes to search and customer discovery.
- A performance-driven mindset with the ability to investigate problems, challenge assumptions, and continuously look for ways to improve results.
Please note that AI tools may be used to assist in resume screening. All hiring decisions are made by our recruitment team.
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