Red Ventures

Paid Media Analyst | The Points Guy

Red Ventures • $100K — $120K *
New York, NY 10025In-Person
Finance & Insurance
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 1-3 years of experience in executing paid media strategy for high-volume acquisition programs.
  • Proficiency in Google Ads and experience with Meta Ads is a plus.
  • Strong analytical mindset focused on performance marketing and growth economics.
  • Effective communication skills with the ability to create strategic roadmaps from insights.
  • Advanced skills in Excel and SQL; familiarity with data visualization and transformation tools is a plus.
  • Experience with attribution and incrementality in evolving platforms.
  • Hands-on approach to performance-driven marketing with a passion for industry best practices.

Responsibilities

  • Own and optimize paid media campaigns focusing on Google and Microsoft Ads.
  • Analyze performance data to suggest actionable improvements for efficiency and profitability.
  • Translate complex data into clear insights for internal stakeholders.
  • Conduct full-funnel testing using A/B and multivariate methods to improve KPIs.
  • Utilize SQL, Databricks, and other tools to monitor and optimize campaign performance.
  • Test and scale emerging ad platforms while fostering vendor relationships.
  • Collaborate across teams to enhance the user journey from impression to conversion.

Benefits

  • Health insurance coverage (medical, dental, and vision)
  • Life insurance
  • Short and long-term disability insurance
  • Flexible spending accounts
  • Holiday pay
  • 401(k) plan with matching contributions
  • Employee assistance program
  • Paid parental bonding benefit program
  • Generous flexible paid time off (PTO) policy, with accrual of 20 days annually, increasing to 25 days after five years.
Full Job Description
This role requires a hybrid schedule and will be based in our New York City office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.

The Points Guy is seeking an experienced and analytically rigorous Paid Media Analyst to help drive acquisition goals within the Finserv and Travel sectors. This role will focus on managing paid search campaigns to drive core KPIs aligned with broader business objectives and unit economics. You'll optimize campaigns to drive growth, communicate insights to internal stakeholders, and dive deep into performance data, visitor behavior, attribution models, and advanced analytics to inform testing strategy. This role offers the opportunity to collaborate cross-functionally with experts in the travel industry and own testing roadmaps that drive business impact and long-term growth.

What You'll Do:
  • Own and optimize paid media campaigns to drive customer acquisition and complex conversion funnel performance at scale, with a focus on Google Search and Microsoft Ads.
  • Continuously analyze performance data, surfacing actionable recommendations to improve campaign efficiency and profitability.
  • Translate complex performance data into clear, compelling insights that influence outcomes and tell the performance story to internal stakeholders.
  • Continuously iterate through full-funnel testing, rigorously leveraging A/B and multivariate testing, to drive incremental improvements across core KPIs.
  • Leverage analytical and visualization tools such as SQL, Databricks, LLMs, Hightouch, and Google Tag Manager to monitor, understand, and optimize paid media performance, attribution, and incrementality.
  • Stay at the forefront of a rapidly evolving search landscape by testing and scaling emerging ad platforms and surfaces, while building vendor relationships to maintain product innovation awareness.
  • Collaborate cross-functionally with other business teams to optimize the end-to-end user journey-from impression to conversion.

What We're Looking For:
  • 1-3 years of demonstrated experience executing paid media strategy and performance for high-volume or complex acquisition programs.
  • Proficiency with Google Ads, including running structured experiments, setting up conversion uploads, and optimizing bidding strategy. Experience with additional paid media platforms such as Meta Ads is a plus.
  • Strong analytical and data-driven mindset with a focus on performance marketing and growth economics.
  • Strong communication skills and bias to action. Ability to work autonomously, prioritize projects based on impact, and translate insights into strategic roadmaps.
  • Advanced Excel and SQL skills, with familiarity in data visualization tools such as Databricks. Familiarity with data transformation platforms such as Fivetran and Hightouch is a plus.
  • Experience navigating attribution, incrementality, and reduced signal transparency as platforms evolve. Ability to collect and manipulate data from disparate data sources, with a willingness to dig deeper and problem-solve.
  • Desire to work hands-on in a performance-driven, analytically rigorous environment. Passion for paid media marketing and awareness of emerging best practices, and tools in the space.
  • Demonstrated ability to synthesize complex analysis into actionable insights and effectively communicate recommendations to stakeholders.

Compensation:

New York City Total Cash Compensation Range: $100,000 - $120,000 per year

Actual compensation varies based on location, experience, and qualifications.

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.
  • Health Insurance Coverage (medical, dental, and vision)
  • Life Insurance
  • Short and Long-Term Disability Insurance
  • Flexible Spending Accounts
  • Holiday Pay
  • 401(k) with match
  • Employee Assistance Program
  • Paid Parental Bonding Benefit Program
  • Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That's why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

About Red Ventures

Over the last twenty years, Red Ventures has built a portfolio of influential brands, digital platforms, and strategic partnerships that work together to connect millions of people with expert advice. Through premium content and personalized digital experiences, Red Ventures builds online journeys that make it easier for people to make important decisions about their homes, health, travel, finances, education and entertainment. Founded in 2000, Red Ventures has 3,000 employees in 10 cities across the US, as well as in the UK and Brazil. Red Ventures owns and operates several large digital brands including Healthline, The Points Guy, Bankrate, MYMOVE, and Allconnect.com.

Red Ventures Careers

There has never been a more opportune time to join the dynamic team at Red Ventures—the leader in driving online consumer acquisition for global brands.

Opportunities Await

Red Ventures offers a plethora of job opportunities designed to empower some of the most ambitious talents in the industry. Join a team where innovation, leadership, and diversity training are at the core of its mission to transform digital marketing and technology services.

Transform Your Career

At Red Ventures, professionals can lead their career paths with strategic insights at the intersection of technology, data analytics, and digital marketing. The company provides a platform for growth and professional development that is unparalleled in the industry.

Engage in Meaningful Work

Engage with a team of experts dedicated to redefining the future of digital markets. Red Ventures boasts a culture that nurtures leadership and promotes career advancement through continuous learning and innovation.

Explore Diverse Job Roles

From digital marketing to data science, Red Ventures offers a range of positions that cater to diverse skills and career aspirations. The company is committed to hiring top talent and provides comprehensive benefits and a supportive environment that fosters networking and professional growth.

Internship Programs

Dive into a hands-on internship experience at Red Ventures, where students and recent graduates can develop essential skills, work on real projects, and learn from industry leaders. Internships at Red Ventures are stepping stones to full-time positions and offer valuable insights into the company’s operations and culture.

Cultivate Your Skills

Employees at Red Ventures have access to extensive training programs and are encouraged to take bold steps in their career journeys. With resources to enhance skills and the opportunity to work alongside seasoned professionals, team members can achieve their full potential and contribute to impactful projects.

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Learn more about Red Ventures
Industry
Media
Founded
2000
* Ladders Estimates

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