Paid Media Account Lead, Public Affairs

We Are Rosie

$135K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6-9 years of experience in digital media strategy and buying, preferably in an agency setting.
  • Proven experience managing campaigns for corporate reputation or political clients.
  • Background in public affairs or corporate communications, ideally in Washington, DC or the tech sector.
  • Strong analytical abilities using tools like GWI, Comscore, Datorama, Google Analytics, or Tableau.
  • Quick at learning new platforms and proprietary tools.
  • Expertise in Excel and Google Sheets for budget and performance management.
  • Ability to work autonomously and execute strategic solutions independently.

Responsibilities

  • Independently manage mid-spend media campaigns from start to finish.
  • Develop data-driven media plans aligned with client objectives and prepare strategy and performance presentations for the Account Lead.
  • Execute, optimize, and analyze campaign performance while managing partner negotiations and contracts.
  • Work collaboratively with the Account Lead to ensure strategy alignment throughout execution.
  • Identify and implement processes to enhance cross-team communication and execution efficiency.
  • Maintain progress on multiple high-stakes projects without extensive oversight.

Benefits

  • Flexible remote work arrangement with a requirement to align to east coast hours.
  • Opportunity to shape high-impact media strategies behind the scenes.
  • Gain hands-on experience with a variety of media platforms and tools.
Full Job Description
Senior Media Strategist, Public Affairs
40 hrs/week

2-month contract, starting ASAP

Hourly Rate: $65 (to be confirmed)

Remote, but team is east coast so working east coast hours is a must

We're looking for a senior media strategist with public affairs or corporate communications experience to independently run paid media execution for a portfolio. This is not a client-facing role, but you'll own strategy development and campaign execution behind the scenes, working closely with the Account Lead who manages the client relationship directly.

What you'll do:
  • Independently run mid-spend campaigns from inception to completion
  • Build data-backed media plans that align to client and campaign objectives, and prepare strategy and performance materials for the Account Lead to present
  • Own end-to-end campaign implementation, including platform execution, optimization, analysis, and partner negotiation/contracting
  • Collaborate with the Account Lead to ensure execution maps back to the high-level strategic approach
  • Proactively identify and build processes that improve cross-team communication and execution
  • Keep multiple high-stakes workstreams moving without heavy oversight


Qualifications

  • 6-9 years in digital media strategy, planning, and direct-IO buying (agency background preferred)
  • Track record running campaigns for corporate reputation, public affairs, and/or political clients
  • Public affairs or corporate comms experience, ideally in DC or tech
  • Strong analytical skills with hands-on experience in tools like GWI, Comscore, Datorama, Google Analytics, or Tableau
  • Ability to pick up new platforms and proprietary tools quickly
  • Expert-level Excel/Google Sheets for budgets and performance analysis
  • Comfortable operating independently, thinking strategically, and solving problems without a client-facing safety net


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