Paid Marketing Manager

Anrok, Inc

$110K — $130K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-6+ years of B2B SaaS marketing experience with a hands-on focus on paid acquisition.
  • Direct experience running Google Search campaigns, including account structure and daily optimizations.
  • Strong paid social expertise, particularly on LinkedIn, targeting and creative testing for B2B.
  • Experience with campaigns across Google, Meta, LinkedIn, and TikTok.
  • Strong analytical skills, knowledgeable in CAC, ROAS, and pipeline attribution.
  • Proficient in managing paid marketing agencies and with brand investments like publications or podcasts.
  • Experience in scaling paid acquisition programs, especially in high-growth startups.

Responsibilities

  • Own and manage paid search campaigns, from account structure to landing page testing.
  • Build and optimize paid social campaigns primarily on LinkedIn, as well as Meta and TikTok.
  • Strategically manage the paid media budget and allocate based on CAC and pipeline contribution.
  • Implement a testing cadence across creative, copy, audiences, and bidding for performance improvements.
  • Collaborate with marketing ops, sales, and analytics to align ad spend with revenue generation.
  • Report on paid performance metrics, providing actionable insights to leadership.
  • Manage paid brand investments across various platforms including industry publications and podcasts.

Benefits

  • Equity options in an early-stage startup combined with stable product-market fit.
  • Complimentary daily lunch and snacks for onsite employees.
  • Comprehensive medical, dental, and vision insurance at no cost to employees.
  • Membership to One Medical, alongside flexible sick leave benefits.
  • Annual stipend for professional development including courses and conferences.
  • Reimbursement for home internet expenses.
  • Wellness reimbursement program for health-related activities.
  • Annual team retreats and in-person collaboration opportunities across different hubs.
  • Stipend for creating an effective home office setup.
Full Job Description
We are looking for a Paid Marketing Manager to own paid acquisition as a core growth lever for the business. You'll run our paid search and paid social programs end to end across Google, LinkedIn, Meta, and TikTok. This is a hands-on role with key support in place. You will manage our paid agency with dedicated campaign management, analytics, and creative support. In this role, you will - Own paid search end to end, including agency management, account structure, keyword strategy, bidding, ad copy, and landing page tests. - Own paid social with LinkedIn as the anchor channel, building and optimizing campaigns across LinkedIn, Meta, and TikTok. - Manage paid media budget and pacing across channels, making weekly allocation calls based on CAC and pipeline contribution. - Run a consistent testing cadence across creative, copy, audiences, and bidding, with clear hypotheses behind each test. - Partner with marketing ops, lifecycle, sales, and analytics to connect ad spend to pipeline and closed revenue. - Own reporting on paid performance, giving leadership a clear read on what's working and what to do next. - Own paid brand investments. This includes industry publications, podcasts, and out-of-home. - Build the systems and processes that let paid marketing scale as budget grows. What excites us - 4-6+ years of B2B SaaS marketing experience with a hands-on focus on paid acquisition. - Direct, in-platform experience running Google Search campaigns. Looking for someone that has both built the account structure and made the daily optimization calls yourself as well as someone who has managed paid marketing agencies. - Strong paid social experience, especially on LinkedIn, including audience targeting, campaign structure, and creative testing for B2B audiences. - Experience managing campaigns across Google Search, Meta, LinkedIn, and TikTok. - Strong analytical rigor-fluent in CAC, ROAS, and pipeline attribution, and comfortable defending budget decisions with data. - Experience running full-funnel paid campaigns, from targeting and creative through landing page and conversion optimization. - Experience managing paid marketing agencies - Experience with paid brand investments such as niche publications, podcast sponsorships, or out-of-home is a plus. - Experience scaling a paid acquisition program at a high-growth startup is a plus. What we offer - The equity upside of an early-stage startup with the product-market fit of a later-stage company. - Daily lunch and snacks for those working out of our office hubs. - Medical, dental, and vision insurance covered 100%. - One Medical membership covered, flexible sick benefits, and more. - Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with. - Home internet reimbursement stipend. - Wellness reimbursement program. - Annual team off-sites and in-person opportunities around our growing Anrok hubs. - Home office setup stipend to ensure you have the equipment you need to thrive at work. At Anrok, we embrace a dynamic and flexible hybrid work environment based out of our growing office hubs-San Francisco, New York City, and Salt Lake City-where we collaborate in-person 3 days per week.

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