Paid Marketing Manager

Anrok, Inc

$95K — $115K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-6+ years of B2B SaaS marketing experience focusing on paid acquisition
  • Direct experience managing Google Search campaigns with optimization
  • Strong expertise in paid social, particularly LinkedIn
  • Proficient analytical skills related to CAC, ROAS, and pipeline attribution
  • Experience in managing and working with paid marketing agencies
  • Background in full-funnel paid campaigns
  • Familiarity with paid brand investments and scaling in a startup environment

Responsibilities

  • Own end-to-end paid search program, including management of agency relationships
  • Manage and optimize paid social campaigns, primarily on LinkedIn
  • Allocate media budgets effectively based on performance metrics
  • Conduct consistent testing across creative elements and strategies
  • Collaborate across teams to connect ad performance to revenue outcomes
  • Report performance insights on paid channels to leadership
  • Oversee paid brand investments in industry-related media and sponsorships
  • Establish processes for scalable paid marketing as budget increases

Benefits

  • Equity options in an early-stage startup with established product-market fit
  • Daily lunch and snacks provided for in-office employees
  • 100% coverage of medical, dental, and vision insurance
  • Membership to One Medical and flexible sick leave benefits
  • Annual stipend for learning and development opportunities
  • Home internet reimbursement stipend
  • Wellness reimbursement program
  • Annual team off-sites and in-person collaboration opportunities
  • Home office setup stipend for optimal work environment
Full Job Description
We are looking for a Paid Marketing Manager to own paid acquisition as a core growth lever for the business. You'll run our paid search and paid social programs end to end across Google, LinkedIn, Meta, and TikTok. This is a hands-on role with key support in place. You will manage our paid agency with dedicated campaign management, analytics, and creative support. In this role, you will - Own paid search end to end, including agency management, account structure, keyword strategy, bidding, ad copy, and landing page tests. - Own paid social with LinkedIn as the anchor channel, building and optimizing campaigns across LinkedIn, Meta, and TikTok. - Manage paid media budget and pacing across channels, making weekly allocation calls based on CAC and pipeline contribution. - Run a consistent testing cadence across creative, copy, audiences, and bidding, with clear hypotheses behind each test. - Partner with marketing ops, lifecycle, sales, and analytics to connect ad spend to pipeline and closed revenue. - Own reporting on paid performance, giving leadership a clear read on what's working and what to do next. - Own paid brand investments. This includes industry publications, podcasts, and out-of-home. - Build the systems and processes that let paid marketing scale as budget grows. What excites us - 4-6+ years of B2B SaaS marketing experience with a hands-on focus on paid acquisition. - Direct, in-platform experience running Google Search campaigns. Looking for someone that has both built the account structure and made the daily optimization calls yourself as well as someone who has managed paid marketing agencies. - Strong paid social experience, especially on LinkedIn, including audience targeting, campaign structure, and creative testing for B2B audiences. - Experience managing campaigns across Google Search, Meta, LinkedIn, and TikTok. - Strong analytical rigor-fluent in CAC, ROAS, and pipeline attribution, and comfortable defending budget decisions with data. - Experience running full-funnel paid campaigns, from targeting and creative through landing page and conversion optimization. - Experience managing paid marketing agencies - Experience with paid brand investments such as niche publications, podcast sponsorships, or out-of-home is a plus. - Experience scaling a paid acquisition program at a high-growth startup is a plus. What we offer - The equity upside of an early-stage startup with the product-market fit of a later-stage company. - Daily lunch and snacks for those working out of our office hubs. - Medical, dental, and vision insurance covered 100%. - One Medical membership covered, flexible sick benefits, and more. - Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with. - Home internet reimbursement stipend. - Wellness reimbursement program. - Annual team off-sites and in-person opportunities around our growing Anrok hubs. - Home office setup stipend to ensure you have the equipment you need to thrive at work. At Anrok, we embrace a dynamic and flexible hybrid work environment based out of our growing office hubs-San Francisco, New York City, and Salt Lake City-where we collaborate in-person 3 days per week.

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