Paid Acquisition Manager

Flint

$110K — $130K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-10 years of hands-on paid acquisition experience
  • Deep experience with Google Ads and strong knowledge of Meta Ads
  • Proven track record of managing significant budgets
  • Strong understanding of conversion tracking, attribution, and landing-page testing
  • Ability to diagnose when an account needs optimization or reconstruction
  • Excellent communication skills for diverse customer experience levels
  • Detail-oriented with a problem-solving mindset

Responsibilities

  • Own Google Ads performance for various brands and agency partners
  • Identify areas to reduce waste and enhance profitable acquisition
  • Analyze search terms, budgets, bids, and landing-page performance
  • Develop new campaigns and strengthen underperforming accounts
  • Make data-driven decisions focused on customer growth goals
  • Translate complex account data into actionable customer insights
  • Collaborate with Client Services on reporting and customer growth

Benefits

  • Opportunity to work closely with the Chief Revenue Officer
  • Direct involvement in customer account management
  • Use of innovative tools like Flint for improved performance
  • Contribute to product and system improvements
  • Engagement with cross-functional teams including Product and Engineering
Full Job Description
What you'll do
  • Own Google Ads performance for a portfolio of brands and agency partners, with Meta Ads joining the mix soon
  • Find opportunities to reduce waste, improve conversion, and scale profitable acquisition
  • Review search terms, audiences, budgets, bids, creative, tracking, and landing-page performance
  • Build new campaigns and repair accounts that need a stronger foundation
  • Make decisions based on customer growth goals, not vanity metrics
  • Turn complex account data into recommendations customers can understand and act on
  • Partner with Client Services on reporting, customer communication, and growth planning
  • Help customers set targets, evaluate results, and decide what to test next
  • Use Flint in live accounts, identify product gaps, and push the platform to get better
  • Bring recurring customer problems and opportunities directly to product and engineering
  • Help establish how Flint manages and measures paid acquisition across every customer account
What we're looking for
  • 5-10 years of hands-on paid acquisition experience
  • Deep experience with Google Ads and a strong working knowledge of Meta Ads
  • A track record of managing meaningful budgets and being accountable for the outcome
  • Strong knowledge of conversion tracking, attribution, and landing-page testing
  • Good judgment about when an account needs optimization and when it needs to be rebuilt
  • The ability to explain performance clearly to customers with different levels of experience
  • Strong written communication and close attention to detail
  • A habit of investigating problems instead of working around them

Agency experience is especially relevant. You should be comfortable managing several accounts at once without losing sight of the details that drive performance.

Experience with e-commerce, b2b, or subscription businesses is a plus.

How you'll work

You'll work directly in customer accounts and stay close to the results. You won't write a recommendation; pass it to another team and hope it gets implemented.

You'll use Flint to work faster, catch problems earlier, and find opportunities that manual account reviews often miss. When the product gets something wrong, we expect you to challenge it. Your feedback will help us build a better system for every paid acquisition team that uses Flint.

This role reports directly to the Chief Revenue Officer and works closely with Client Services, Product, and Engineering.

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