Outside Sales Representative for Law Enforcement Vehicle Equipment

Dana Safety Supply

$120K — $150K *
Transportation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in outside sales, preferably in the public safety sector.
  • Strong understanding of law enforcement operations and procurement processes.
  • Proven track record in building long-term customer relationships.
  • Excellent communication and interpersonal skills.
  • Ability to conduct technical consultations and product demonstrations.

Responsibilities

  • Identify and engage potential customers within public safety and law enforcement sectors.
  • Sell a comprehensive range of tactical and vehicle upfitting products.
  • Build and maintain long-term partnerships with clients.
  • Conduct onsite visits and professional product consultations.
  • Prepare quotes, bids, and formal proposals for RFPs.
  • Collaborate with in-house technicians for seamless project delivery.
  • Stay informed on industry trends and compliance standards.

Benefits

  • Company vehicle and gas card provided.
  • Comprehensive medical, dental, and vision insurance.
  • 401(k) Roth retirement plans.
  • Flexible Spending Account (FSA).
  • Paid Time Off (PTO) and paternity leave.
  • Employee rewards and recognition program.
  • Ongoing professional development and training opportunities.
Full Job Description
Description

Position Summary

Dana Safety Supply is seeking an Outside Sales Representative is responsible for developing and maintaining relationships with police departments, sheriff's offices, federal agencies, and other public-safety organizations. This role focuses on promoting and selling products and solutions designed for law enforcement operations, including vehicle equipment platforms, tech, and installation services. This position also includes selling tactical equipment. The ideal candidate understands the law-enforcement environment, procurement processes, and the unique operational challenges agencies face.

Primary Responsibilities
  • Business Development: Identify and engage potential customers within public safety and law enforcement sectors.
  • Product Promotion: Sell a full line of upfitting products (cages, consoles, mounts, etc.) and "soft goods" (tactical gear, duty gear, clothing, and body armor).
  • Relationship Management: Build and maintain long-term partnerships with new and existing clients.
  • Technical Consultation: Conduct onsite visits, equipment demonstrations, and professional product consultations.
  • Sales Operations: Prepare quotes, bids, and formal proposals for customer inquiries or RFPs.
  • Collaboration: Work alongside in-house technicians and project managers to ensure seamless delivery and customer satisfaction.
  • Market Awareness: Stay current on industry trends, compliance standards, and local market dynamics.


Employment Requirements
  • Must possess a valid Driver's License and maintain a clean driving record.
  • Successful completion of a pre-employment background check and drug screen.


Benefits & Compensation

Dana Safety Supply offers a competitive compensation package and a comprehensive benefits suite, including:
  • Competitive base salary plus commission; driven reps can earn potentially $150,000+
  • Company vehicle provided
  • Company Gas Card provided
  • Comprehensive medical, dental, and vision insurance.
  • 401(k) Roth Retirement Plans
  • Flexible Spending Account (FSA)
  • Paid Time Off (PTO) and Paternity Leave
  • Employee Rewards & Recognition program.
  • Ongoing professional development and training opportunities.

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