WVU Medicine

(On-site) Executive Director for Enrollment Marketing & Communications - Enrollment Management

WVU Medicine • $90K — $120K *
Morgantown, WV 26505In-Person
Education, Government & Non-Profit
8 - 10 years of experience
Reposted 1 week ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Communications, Higher Education Administration, or related field.
  • Minimum of eight years of progressive leadership in enrollment marketing or strategic enrollment management.
  • Equivalent combination of education and experience will be considered.
  • Proven success in leading integrated marketing campaigns for enrollment growth.
  • Expertise in CRM platforms, marketing automation, and digital analytics.

Responsibilities

  • Develop and implement a communication plan for prospective student audiences aligned with enrollment goals.
  • Act as an intermediary between Enrollment Management and Marketing to maintain brand standards.
  • Serve as a subject matter expert in recruitment marketing and brand integration.
  • Share analytics and market research insights with leadership and peers.
  • Establish segmentation and personalization of messaging for diverse prospective student groups.
  • Oversee the creative direction of multi-channel recruitment campaigns to enhance enrollment.
  • Develop retention marketing strategies in partnership with academic and business units.

Benefits

  • Professional development opportunities.
  • Collaborative and innovative team culture.
  • Engagement with academic colleges and administrative offices across campus.
Full Job Description
Description

The Department of Marketing and Communications within the Division of Enrollment Management at West Virginia University is currently accepting applications for an Executive Director for Enrollment Marketing and Communications.

What You'll Do

Strategic Leadership & Brand Alignment

  • Develop and implement a comprehensive communication plan for prospective student audiences that is aligned with enrollment goals and the university's mission.
  • Serve as the intermediary between Enrollment Management and Strategic Marketing and Communications divisions to ensure brand standards are consistently applied and effectively utilized across all communication channels.
  • Fulfill the role of subject matter expert for areas related to recruitment marketing, transactional messaging, and brand integration.
  • Consistently share analytics, outcomes, and translate market research with Enrollment Management peers and executive leadership.
  • Establish segmentation and personalization for messaging to include prospective undergraduate, graduate, and online while supporting lifecycle messaging for continuing students.
  • Optimize academic and student life messaging related to prospective student audiences and recruitment by working cross-functionally with the academic colleges and student life departments.
  • Counsel system campuses to ensure consistently across university messaging and brand when related to recruitment messaging.


Recruitment Marketing and Prospective Student Engagement

  • Establish a recruitment marketing plan that aligns with student search strategy and impacts lead generation and nurturing for segmented audiences such as freshman, transfer, international, online, graduate, and dual enrollment.
  • Develop and execute transactional messaging that supports students through the application funnel and enrollment steps.
  • Oversee the creative direction and execution of a multi-channel recruitment campaign that utilizes a variety of mediums to strengthen interest and increase enrollment.
  • Optimize CRM and marketing automation platforms (e.g., Slate) to enhance communication flows and personalized student journeys.
  • Monitor funnel performance and adjust campaign tactics to improve application volume, yield, and melt prevention.
  • Shape the development of enrollment storytelling and highlight brand, academic excellence, outcomes, and student experience.
  • Gain an understanding of prospective student search platforms and third-party agreements; deliver and approve content related to university profiles and external marketing campaigns to ensure brand alignment and strategy.


Continuing Student Communications and Operational Messaging

  • Establish a communication strategy for process-related messaging in support of a one-stop model that encompasses financial aid, cost, billing, and payment information for new and continuing students.
  • Ensure communication streams for continuing students meet timeline and content standards to safeguard clear and concise information.
  • Develop retention marketing strategies while cross-functioning with academic and business units, with key partnerships from the Office of the Provost and Office of the University Registrar.
  • Support onboarding and transition communications that foster engagement and persistence.


Data-Driven Strategy & Performance Management

  • Establish key performance indicators (KPIs) for enrollment communications campaigns and preview analytics regularly for peers and executive leadership.
  • Utilize market research, audience insights, and A/B testing to continuously refine messaging and improve return on marketing investment.
  • Align communication strategies with CRM capabilities, predictive modeling efforts, and enrollment forecasting processes.
  • Utilize Institutional Reporting and external data analytics via vendor agreements to support analytics, strategic changes, and maximize operational effectiveness.


Team Leadership & Cross-Campus Collaboration

  • Provide strategic leadership, supervision, and professional development for directors and staff across recruitment marketing and student lifecycle communications teams
  • Foster a collaborative, innovative, and student-centered team culture
  • Serve as a key partner to academic colleges, student success units, and administrative offices to coordinate enrollment initiatives
  • Lead cross-functional projects that require coordination across communications, admissions, financial aid, and technology teams


Qualifications

  • Bachelor's degree in Marketing, Communications, Higher Education Administration, or a related field.
  • A minimum of eight (8) years of progressive leadership experience in enrollment marketing, communications, or strategic enrollment management.
  • Any equivalent combination of related education and/or experience will be considered.
  • All qualifications must be met by the time of employment.


Knowledge, Skills, & Abilities

  • Demonstrated success leading integrated marketing campaigns that support enrollment growth and student success outcomes.
  • Experience managing professional staff, coaching and mentoring new staff, managing complex organizational changes, and investing in professional development.
  • Expertise in CRM platforms, marketing automation, and digital analytics; preference given to those with Slate experience.
  • Exceptional communication and presentation skills.


Preferred Qualifications

  • Master's degree.
  • Experience leading communications strategy for centralized student services or one-stop models.
  • Familiarity with predictive enrollment analytics and lifecycle communication strategy.
  • Experience supporting brand alignment initiatives in institutions with prominent athletics or national visibility

About WVU Medicine

West Virginia University Health System is a non-profit organization that offers a full range of healthcare services.

WVU Medicine Careers

There has never been a better time to explore the diverse job opportunities at WVU Medicine, the premier destination for top-tier healthcare professionals. As the largest healthcare provider in West Virginia, WVU Medicine is at the forefront of medical innovation and patient care.

Work You’ll Do

Join WVU Medicine’s esteemed team to assist in transforming healthcare across the region. This is an opportunity to be part of a culture that values growth, leadership, and professional development. Engage in meaningful work that makes a difference, leveraging the latest in medical technology and practices. WVU Medicine positions itself uniquely at the nexus of patient care, research, and education, making it a pivotal platform for career advancement in the healthcare industry.

WVU Medicine Job Opportunities

The team is actively building a robust employment infrastructure to support some of the most well-known communities in healthcare. WVU Medicine offers a variety of positions, from clinical roles to administrative support, ensuring a fit for a wide range of skills and interests.

Innovate and Lead

At WVU Medicine, innovation isn’t just a buzzword—it's a practical part of daily operations. The company is home to a dynamic team of over 20,000 dedicated professionals who bring groundbreaking medical treatments and technologies to life.

Cultivate Your Career

WVU Medicine is committed to fostering a workplace where every team member can thrive. Employees enjoy comprehensive benefits, diversity training, and numerous channels for professional growth through leadership development programs and internships.

Explore WVU Medicine

From implementing advanced electronic medical records to enhancing patient care protocols, WVU Medicine is a leader in healthcare innovation. The company’s commitment to excellence is evident in its proactive approach to healthcare challenges and its continuous pursuit of improvement.

The WVU Medicine Experience

WVU Medicine’s collaborative environment is ideal for those who are driven to excel in their careers and make a significant impact in healthcare. The company’s emphasis on teamwork and networking creates a strong foundation for personal and professional development.

Stay Connected

Join the Team

Discover open positions that match your skills and interests. WVU Medicine is looking for passionate, curious, and solution-driven team players. Search WVU Medicine jobs and find where your expertise is needed most.

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Learn more about WVU Medicine
Size
10,001 employees
Industry
Hospitals & Medical Centers
* Ladders Estimates

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