We are looking for an
Omnichannel & Engagement Solutions Partner to join our
Program, Project & Portfolio Management team based out of our office in
Oakville, ON (hybrid, 2 days/ week onsite)
About the role The Omnichannel & Engagement Solutions Partner is accountable for shaping and delivering omnichannel engagement strategies that enable personalized, compliant, and impactful customer experiences across the affiliate.
Who you'll work with The role balances strategy with hands-on execution, acting as a trusted partner to Marketing, Medical, Sales, and Global Omnichannel teams.
What you'll do Strategy, Planning & Omnichannel Leadership - Lead the design and evolution of integrated omnichannel engagement strategies aligned to brand, medical, and business objectives.
- Partner with Marketing and Medical teams to translate strategy into end to end customer journeys, defining personas, engagement objectives, channels, and success metrics.
- Act as a thought partner to cross functional teams, embedding omnichannel best practices into annual brand and medical planning.
- Continuously improve and evolve our Global customer journey governance, omnichannel launch model; and processes related to digital asset development and marketing automation.
Campaign & Journey Design and Management - Partner with relevant brand stakeholders to manage the end to end design, execution, and optimization of brand omnichannel campaigns and customer journeys across digital and non-digital touchpoints.
- Oversee campaign planning, timelines, dependencies, and execution, ensuring high-quality, compliant, and timely delivery.
- Lead post campaign reviews and performance assessments, translating insights into actionable recommendations for continuous improvement.
Cross Functional & Stakeholder Partnership - Serve as a key omnichannel partner for Marketing, Medical, Sales, and other Go to Market stakeholders.
- Build and maintain strong relationships with Global Omnichannel, International Markets, and Digital teams to leverage global capabilities, templates, and assets.
- Align local execution with global frameworks while identifying opportunities for local innovation and scalability..
- Work with brand teams to manage relationships with external vendors and agencies supporting digital campaigns, journey orchestration, content creation, and analytics.
Project Management & Digital Asset Enablement - Lead the project management of digital asset creation, including websites, portals, email campaigns, and marketing automation assets.
- Oversee Medical, Legal, and Regulatory review processes when relevant for digital content, ensuring compliance while enabling speed and reuse.
- Champion modular, reusable content and scalable asset development aligned with global standards.
Change Management & Capability Implementation - Support the rollout and adoption of new digital and omnichannel capabilities, platforms, and ways of working.
- Partner with the Omnichannel Stakeholder Engagement Lead to drive change management initiatives, including training, communication, and enablement.
Analytics & Optimization - Serve as a subject matter expert on omnichannel analytics, performance measurement, and optimization.
- Define analytics frameworks and KPIs to measure campaign effectiveness, customer engagement, and journey performance.
- Leverage insights to inform strategic decisions, optimize future engagements, and demonstrate omnichannel impact.
Interested? For this role we're looking for the following education, experience and skills - Bachelor's degree in Business, Marketing, Digital, Life Sciences, or a related field required.
- Master's degree (MBA, MSc, or equivalent in Business, Science, Digital, or Life Sciences) strongly preferred.
- At least 2-3 years of experience in omnichannel, marketing, customer engagement, or related roles within pharmaceutical, healthcare, or regulated industries.
- Demonstrated ability to operate at both a strategic and executional level, managing complex initiatives end to end.
- Proven experience partnering with Marketing and Medical teams to design and deliver customer centric engagement strategies.
- Experience leading or managing vendors, creative agencies, or external partners.
- Strong project management experience, with the ability to manage multiple initiatives, stakeholders, and timelines concurrently.
- Experience with digital material management tools (e.g. Veeva), CRM and marketing automation platforms; Salesforce Marketing Cloud experience is a strong asset.
- Solid understanding of campaign performance drivers and optimization approaches.
- Knowledge of omnichannel trends, customer experience design, and digital innovation.
- Experience working within a regulated healthcare environment, and with agencies such as PAAB/IMC is preferred
This positions reasonably anticipated base salary range is $96,000 - $126,000. The actual salary offered will take into account related knowledge, skills, experience and location among other factors and may fall outside the expected range.
Are you ready to 'go beyond' to create value and make your mark for patients? If this sounds like you, then we would love to hear from you!
