URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

Nuuly Integrated Brand Marketing Manager

Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, business, or related field; advanced degree preferred.
  • 5+ years in brand marketing or integrated campaign management.
  • Strong grasp of brand strategy and consumer behavior.
  • Proven experience in successful integrated marketing campaigns.
  • Background in managing collaborations and brand partnerships.
  • Excellent project management and prioritization skills.
  • Strong analytical abilities to derive and apply data insights.
  • Exceptional communication skills for effective cross-functional collaboration.
  • Creative thinker capable of innovative problem-solving.

Responsibilities

  • Manage end-to-end execution of Always On integrated marketing strategy.
  • Collaborate with creative, influencer, social, paid media, and PR teams to produce cohesive assets.
  • Monitor and analyze campaign performance for insightful future strategies.
  • Identify and manage alignment of sponsorship opportunities with brand goals.
  • Build relationships with partners for co-branded content and integrations.
  • Report on sponsorship performance, providing actionable recommendations.
  • Champion Nuuly brand identity across all marketing touchpoints.
  • Stay informed on market trends and competitive landscape to enhance strategy.
  • Contribute to the development of brand messaging and positioning.

Benefits

  • Comprehensive medical, dental, and vision coverage.
  • Generous paid time off (PTO).
  • Employee discounts on company merchandise.
  • Retirement savings options.
  • Other benefits that may vary based on location and employment status.
Full Job Description
Role Summary

Nuuly is looking for an Integrated Brand Marketing Manager to lead our Always On brand execution and grow our footprint through sponsorship marketing. You'll manage integrated campaigns from concept to execution and build campaigns that put Nuuly in front of new audiences. This is a great fit for someone who thinks in full-funnel campaigns and knows how to turn a sponsorship into a genuine brand moment to drive awareness.

Role Responsibilities

Integrated Campaign Management:
  • Manage end-to-end execution of Nuuly's Always On integrated marketing strategy, including two annual Brand Campaigns and seasonal campaigns
  • Partner cross-functionally with creative, influencer, social, paid media, and PR teams to deliver seamless assets
  • Monitor campaign performance and translate data into insights that sharpen future work

Sponsorship Marketing Management
  • Identify and manage sponsorship opportunities that align with Nuuly's brand goals and expand reach into new audiences
  • Build and manage relationships with marketing partners, developing co-branded content and campaign integrations that extend brand relevance
  • Report on sponsorship performance and turn results into clear, actionable recommendations

Brand Stewardship:
  • Champion the Nuuly brand identity, keeping messaging, visual identity, and tone consistent across every touchpoint
  • Stay close to the target audience, market trends, and competitive landscape to keep strategy sharp
  • Partner cross-functionally to activate and maintain brand voice in every activation.
  • Contribute to brand positioning, messaging, and value proposition development


Role Qualifications

  • Bachelor's degree in marketing, business, or a related field (advanced degree preferred).
  • 5+ years of experience in brand marketing, integrated campaign management, or related roles.
  • Strong understanding of brand strategy, marketing principles, and consumer behavior.
  • Proven track record of developing and executing successful integrated marketing campaigns.
  • Experience in managing collaborations and brand partnerships.
  • Excellent project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
  • Strong analytical skills, with the ability to derive insights from data and translate them into actionable recommendations.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
  • Creative thinker with the ability to generate innovative ideas and solutions.


#Nuuly #LI-EC1

The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

About URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

URBN is a portfolio of global consumer brands comprised of Urban Outfitters, Anthropologie Group, Free People, BHLDN, Terrain, Nuuly and Menus & Venues. Urban Outfitters, Inc. is a lifestyle specialty retail company that operates under the Urban Outfitters, Anthropologie, Free People, BHLDN, Terrain, Nuuly and Menus & Venues brands. The company's Urban Outfitters brand offers women's and men's fashion apparel, footwear, beauty and accessories, activewear and gear, and housewares, as well as music, primarily vinyl records and cassettes. The Anthropologie Group brand sells women's apparel, accessories, intimates, home decor, and gifts. The Free People brand includes bohemian apparel, accessories, intimates, and swimwear. The BHLDN brand offers wedding collections. The Terrain brand sells home goods, gifts, and garden products. The Nuuly brand is a subscription-based rental service for women's apparel. The Menus & Venues brand is a hospitality group that operates restaurants and catering.
Learn more about URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
Size
25,000 employees
Industry
Net Income
$282 million
Founded
1970
5 Year Trend
+5%
Revenue
$4 billion
NASDAQ

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