Washington Post

News Audience Analyst

Washington Post$73K — $101K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of experience in website or content analytics
  • Expertise with Google Analytics and data analysis tools like Google Sheets or Excel
  • Experience fetching and analyzing data using SQL, Python, R or analytics APIs
  • Experience working in a newsroom with various stakeholders
  • Strong communication skills for explaining insights to non-technical audiences
  • Strong analysis skills and ability to identify data gaps
  • Self-starter capable of working in a changing environment

Responsibilities

  • Support strategic analyses on audience behavior and trends
  • Design metadata, reports, dashboards, and workflows for analytics needs
  • Answer audience engagement questions regarding Post journalism
  • Collaborate with data and product teams to create scalable data tools
  • Conduct deep dives on coverage reach and engagement for editors

Benefits

  • Competitive medical, dental and vision coverage
  • Company-paid pension and 401(k) match
  • Three weeks of vacation and up to three weeks of paid sick leave
  • Nine paid holidays and two personal days
  • 20 weeks paid parental leave for new parents
  • Robust mental health resources
  • Backup care and caregiver concierge services
  • Gender affirming services
  • Pet insurance
  • Free Post digital subscription
  • Leadership and career development programs
Full Job Description
Application Instructions

Please list all professional experience and explain any gaps in employment history. All of your application materials, which may include PDF files of work samples and/or links to audio, video, photography or graphics, must be uploaded to the field labeled Resume/Cover Letter/Work Samplesto be considered for the position.

Why This Role Matters

The Washington Post is seeking an audience data analyst with proven experience in journalism or digital media to join the team dedicated to providing the newsroom with meaningful, data-informed insights and training. Understanding audience behavior, trends and desires-translating them into actionable strategies that can be implemented across newsroom teams-will be integral to our goal of expanding the reach and impact of Post journalism.

As part of the Audience Analytics, Insights, and Strategy team based in the newsroom, you will be responsible for parsing data and establishing insightful takeaways that editors and reporters can use to better understand the needs of Washington Post audiences.

Ideal candidates for this position will have a passion for uncovering trends and insights from data, understanding audience behavior, following the latest trends and experiments in the industry, and creating replicable workflows to scale analysis and our team's impact. They will be thoughtful about the large and small strategies that can be implemented to improve our audience's experience of our journalism while maintaining a deep commitment to our public service mission.

What Motivates You
  • You have a passion for uncovering trends and insights from data and finding creative solutions to challenges.
  • You enjoy following the latest trends and experiments in the industry.
  • You are thoughtful about the large and small strategies that can improve audiences' experience of journalism.
  • You thrive in a fast-paced environment driven by news and audience demands.


How You'll Support The Mission
  • Support key strategic analyses on audience behavior and trends for the newsroom
  • Design metadata, reports, dashboards and data workflows that support the daily analytics needs of audience and digital desk editors
  • Answer questions about how The Post's journalism reaches and engages audiences
  • Partner with colleagues in the data, analytics and product teams to design data tools that scale to the needs of The Post's newsroom
  • Support editors by conducting regular deep dives on coverage reach and engagement


The Skills and Experience You Bring
  • 3+ years of experience in website or content analytics
  • Proven expertise and deep experience with Google Analytics (or similar) and data analysis using Google Sheets or Excel
  • Skills in visualizing data, drawing conclusions, synthesizing insights and explaining them to a non-technical audience
  • Ability to work independently with minimal day-to-day supervision as well as in a collaborative team environment
  • Experience fetching and analyzing data using tools such as SQL, Python, R and/or analytics APIs
  • Experience working in a newsroom with a variety of stakeholders including editors, reporters, and newsroom leaders
  • Strong analysis and experimental design skills with a keen sense for data gaps and inconsistencies
  • Strong written and verbal communication skills, particularly the ability to develop narratives around findings and adjust delivery for different audiences
  • Self-starter with the ability to work in a constantly changing environment


The salary range for this position is: $73,600 - $101,300. The actual salary within this range will depend on individual skills, experience and qualifications as they relate to specific job requirements.

Interested candidates should upload a cover letter and a résumé to our jobs portal. Applications will be reviewed on a rolling basis until the position is filled, but those received by July 5 will be prioritized. The cover letter should be addressed to Audience Analytics and Insights Director Emily Clough and Managing Editor Bryan Flaherty.

Collaboration makes us stronger. That's why our offices are designed with open layouts, modern technology, and easy access to transportation. With certain exceptions for newsgathering and business travel, we work on-site five days a week.

Compensation and Benefits

Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:

  • Competitive medical, dental and vision coverage
  • Company-paid pension and 401(k) match
  • Three weeks of vacation and up to three weeks of paid sick leave
  • Nine paid holidays and two personal days
  • 20 weeks paid parental leave for any new parent
  • Robust mental health resources
  • Backup care and caregiver concierge services
  • Gender affirming services
  • Pet insurance
  • Free Post digital subscription
  • Leadership and career development programs


Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.

Your story awaits. Apply today!

Learn more about The Post at careers.washingtonpost.com.

About Washington Post

The Washington Post is an American daily newspaper published in Washington, D.C. It is the most-widely circulated newspaper within the Washington metropolitan area and has a large international audience. Daily broadsheet editions are printed for D.C., Maryland, and Virginia. The newspaper has won the Pulitzer Prize 65 times for its work, the second-most of any publication. It is considered a newspaper of record in the U.S. Post journalists have also received 18 Nieman Fellowships and 368 White House News Photographers Association awards. The paper is well known for its political reporting and is one of the few remaining American newspapers to operate foreign bureaus. The Post was founded in 1877. In its early years, it went through several owners and struggled both financially and editorially. Financier Eugene Meyer purchased it out of bankruptcy in 1933 and revived its health and reputation, work continued by his successors Katharine and Phil Graham, who bought out several rival publications. The Post's 1971 printing of the Pentagon Papers helped spur opposition to the Vietnam War. Subsequently, in the best-known episode in the newspaper's history, reporters Bob Woodward and Carl Bernstein led the American press's investigation into what became known as the Watergate scandal, which resulted in the 1974 resignation of President Richard Nixon. The advent of the internet expanded the Post's national and international reach. In October 2013, the Graham family sold the newspaper to Nash Holdings, a holding company owned by Jeff Bezos, for $250 million.
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