PepsiCo

New Business Development Director - Crafted Beverages

PepsiCo • $132K — $262K *
Purchase, NY 10577In-Person
Food & Beverages
8 - 10 years of experience
Reposted Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 10+ years in Foodservice sales or commercial roles, especially with national or multi-unit customers.
  • Demonstrated ability to establish new platforms with operators, focusing on menu innovation and operational design.
  • Strong executive presence, able to engage C-suite customers and senior leaders.
  • Proficient in creating compelling commercialization narratives and operational playbooks.
  • Excellent thought leadership and analytical skills to influence strategic business decisions.
  • Superior skills in presentation development and delivery, especially for senior stakeholders.
  • Expertise in supply chain and distribution processes.

Responsibilities

  • Own a portfolio of strategic prospects in key segments including QSR and education.
  • Develop business cases, menu proposals, and training playbooks; negotiate scaling pilots.
  • Lead commercialization of Crafted beverage products to achieve margin targets.
  • Provide training and tools to field teams for effective execution and rapid iteration.
  • Collaborate with Commercial Planning to align on deal structures and segment strategies.
  • Identify new market segments for Crafted beverages and formulate activation strategies.
  • Manage the new customer pipeline, tracking progress against objectives.

Benefits

  • Comprehensive benefits package including medical, dental, and vision plans.
  • Paid time off including vacation and parental leave.
  • Performance-based bonus opportunities, with potential payouts totaling up to 35% over three years.
  • Defined Contribution Retirement Plan to support long-term savings.
  • Employee Assistance Program (EAP) for additional support services.
Full Job Description
Overview

The Director, New Business Development - Crafted Beverages is responsible for generating new business and commercialization opportunities within national and multi unit Foodservice customers across QSR, recreation/venues, workplace, education, and travel. This role combines the core expectations of PepsiCo's New Business Directors with additional commercialization leadership across the Crafted portfolio.

You will leverage PepsiCo's 10 Step Selling Process, build strategic prospecting pipelines, partner cross functionally to develop and negotiate business plans, and deliver against the Annual Operating Plan (AOP).

Responsibilities

  • Own a portfolio of strategic Crafted prospects across QSR, recreation/venues, workplace, education, and travel.
  • Build customer ready business cases, menu proposals, and rollout playbooks; negotiate pilots and scale pathways.
  • Lead commercialization efforts that land the Crafted portfolio including Bases, Syrups, Inclusions, equipment footprints, and execution plans that meet velocity and margin targets.
  • Equip field and operator teams with training, checklists, KPIs, and pilot tracking tools; iterate rapidly.
  • Partner with Commercial Planning & Execution and COE to align on deal models, unit economics, and segment strategies.
  • Identify new segments or channels for Crafted beverages and build activation plans.
  • Deliver annual new customer acquisition goals and contribute to sector sales and profit plans.
  • Identify, penetrate, and build relationships with future prospects - particularly national or large scale operators.
  • Actively manage a multi year new customer pipeline and create monthly report outs on prospecting progress vs. plan.
  • Build strategic proposals, negotiation strategies, and partnership models in collaboration with cross functional teams.
  • Share competitive intelligence back to the New Business Team.
  • Participate in New Business Team trainings, updates, and capability building sessions.

Compensation & Benefits:
  • The expected compensation range for this position is between $132,200 - $262,400.
  • Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
  • Bonus based on performance and eligibility target payout is 25% of annual salary paid out annually and an additional target payout of 10% of annual salary is paid out over 3 years following the end of the performance period.
  • Long term incentive equity may be awarded based on eligibility and performance.
  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
  • In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.


Qualifications

  • Demonstrated ability to stand up new platforms with operators (menu innovation, operational design, and unit economics).
  • Executive presence with both C suite customers and internal senior leaders.
  • Ability to create compelling commercialization narratives and operational playbooks for emerging beverage platforms.
  • Strong thought leadership and analytic capabilities with proven ability to influence strategic decisions.
  • Superior presentation development and delivery skills for senior stakeholders.
  • Expertise across supply chain and distribution (warehouse, DSD, distributors).
  • Strong collaboration, communication, influence, and cross functional leadership at all levels.
  • Exceptional time management and ability to manage multiple complex priorities.
  • Self starter with high initiative and role ownership.
  • Results oriented with a strong sense of urgency.
  • 10+ years in Foodservice sales or commercial roles, preferably with national or multi unit customers.
  • Must be willing and able to travel up to 25% of the time


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About PepsiCo

PepsiCo Careers

Joining PepsiCo's global team offers more than just a chance to excel in your career; it's an opportunity to be part of a dynamic and diverse environment where innovation thrives. Work You’ll Do At PepsiCo, we are committed to producing great leaders and fostering a culture of innovation. Our team is dedicated to empowering professionals to master their career paths with PepsiCo. As a leader in the food and beverage industry, we offer unique job opportunities that intersect with cutting-edge technology and market leadership. Lead with Unique Opportunities PepsiCo stands at the forefront of the industry, not only in terms of product quality but also in our approach to leadership and professional growth. We offer a variety of employment paths, including full-time positions, internships, and leadership training programs that are designed to foster diversity and accelerate career development. Work with a Global Team Collaborate with over 260,000 employees worldwide who are united in delivering joy not only to our consumers but also in driving innovation and growth within the company. PepsiCo’s commitment to global diversity and inclusive culture makes it a prime environment for professional development and networking. Introducing PepsiCo’s Professional Growth and Development Programs We are committed to nurturing talent through comprehensive training programs and robust benefits that support both personal and professional growth. Our programs are tailored to help employees at every level of their career to advance and succeed. Innovate and Lead Join the largest team of food and beverage industry experts—dedicated professionals at the intersection of consumer needs, innovative technology, and sustainable practices. Deliver targeted solutions and drive industry leadership through a depth and breadth of knowledge and innovation that’s second to none. Be Part of a Great Team Engage in meaningful work that impacts millions of lives worldwide. At PepsiCo, you’ll harness the power of our global resources and the creativity of our people to improve the way the world accesses the foods and beverages it loves. Future-Proof Your Career With PepsiCo, the sky is the limit when it comes to where your ambition can take you. We offer unmatched opportunities for career advancement along with the training, internship programs, and certification support needed to thrive in your professional journey. Explore Discover how PepsiCo is leading the way in digital innovation and sustainable practices while maintaining a steadfast focus on diversity and employee well-being. Stay Connected Join Our Team Search for open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players ready to take their career to the next level. SEARCH PEPSICO JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at PepsiCo.
Learn more about PepsiCo
Size
309,000 employees
Market Cap
$250.5 billion
Industry
Food & Beverages
Net Income
$7.1 billion
Founded
1965
5 Year Trend
+4.8%
Revenue
$70.3 billion
NASDAQ
PEP
* Ladders Estimates

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