Maple Leaf Foods Inc

National Communications Manager

Maple Leaf Foods Inc$96K — $141K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Post-secondary education, preferably in business
  • 5-7 years of experience in Sales or Marketing
  • Strong proficiency in Microsoft Office and PowerPoint
  • Excellent analytical abilities to develop insights
  • Strong communication, organization, and collaboration skills
  • Ability to handle multiple priorities across departments
  • Detail-oriented with strong verbal and written communication skills
  • Experience with AC Nielsen data analysis

Responsibilities

  • Collaborate with category business teams to align sales priorities
  • Create and implement communications plans for Field Sales Teams
  • Develop and maintain sales tools for effective store visits
  • Participate in CBT meetings for timely information transfer
  • Manage the Mobile Briefcase and Encore apps
  • Ensure accuracy of POS data and reporting with IT team
  • Track major sales events and ensure compliance reporting
  • Organize Regional Field Sales Meetings and develop meeting themes

Benefits

  • Part of a high-performance, people-focused company with a commitment to sustainability
  • Inclusive company culture that values safety, excellence, and employee empowerment
  • Flexible Health and Wellness benefits starting on the first day
  • Defined Contribution Pension Plan with company matching from day one
  • Opportunities for learning and development, including workshops and speaker events
  • Comprehensive tuition reimbursement for continuous education
  • Paid volunteer days to contribute to community causes
Full Job Description
The Opportunity:
As a key member of the National Retail Field Sales team, the National Communications Manager will collaborate with the Shopper Marketing team, CSD team, CBTS, Field Directors and District Managers to serve as the "go-between" and "communication funnel" to and from the Retail Field Sales Team. The National Communications Manager is responsible for assimilating the information required in setting sales priorities for the Field Sales Team to execute in each cycle (i.e., 4 weeks, 8 weeks, or quarterly time frame). The incumbent is required to take initiative in creating a standard communications process, format (communications template) and time cadence, to help support the Field Sales team focus on priority accounts while using the appropriate tools for delivery.

Any MLF team member interested in being considered for this role are encouraged to apply online by August 26. Applications received beyond that date are not guaranteed consideration.

Reason for vacancy:Existing Headcount
Compensation:$96,000 - $141,000 CAD base pay annually plus annual short-term incentive

The above compensation reflects the target compensation for the position at the time of posting. The base salary offered may vary based on a variety of factors including skills, experience, education, training, job- related knowledge, and other organizational requirements. For part-time roles, salaries are adjusted according to scheduled hours.In addition to base salary, this role is eligible to participate in Maple Leaf's annual short-term incentive plan.
Snapshot of a Day-in-the-Life:
Field Sales Priorities
  • Assimilate the specific business needs (i.e., Programs, new product launches, promotions etc.) of the category business teams and try to gain alignment on priorities for the upcoming selling cycle
  • Develop the communications plan, including a package containing information crucial for the Field Sales Teams across the country
Sales Tools
  • Work with the CBTs and Marketing to ensure the appropriate standard tools are in place and functioning to ensure a 100% effectiveness for Field Service Representative store calls
  • Responsible for participating in the CBT meetings to ensure that information is transferred to Field Sales Representatives in a timely manner
  • In charge of the Mobile Briefcase and Encore apps. Including the maintenance and fine tuning of information as needed
  • Working with our IT/Market IQ team as the point person to ensure the "POS store by store data" and other reporting is accurate
  • Responsible for all communication to the Operations team regarding Racking, Modular/Planograms, and programs
Business Intelligence
  • Assimilating reports that are gathered from the Field Sales team (e.g., new and core item distribution, display/planogram compliance, etc.)
  • Responsible for the analysis and communication to the Field Sales Management, Executives, CBTs, Marketing teams along with many others in the company
  • Responsible for all compliance reporting that goes into the iPad
  • Responsible for the tracking of all major events throughout the year
Other Responsibilities
  • Works hand and hand with Encore Engagement team
  • In charge of organizing all Regional Field Sales Meetings
  • Responsible for developing themes for meetings
  • Responsible for developing 3 regional contest per year

What You'll Bring:
  • Post-secondary education required - business concentration preferred
  • 5-7 years' work experience in a Sales or Marketing function
  • Extremely strong computer skill set (Microsoft Office, PowerPoint)
  • Excellent analytical skills: with the uncanny ability to develop key insights
  • Strong organization and communication/collaboration skills
  • Strong ability to deal with multiple priorities and stakeholders in all departments
  • Strong verbal and written communication skills
  • Ability to work under pressure in a fast-paced, demanding work environment
  • Highly organized, fact-based, and very detail oriented
  • Able to anticipate internal/external customers' needs and proactively seek to satisfy those needs
  • Strong AC Nielsen acumen

What We Offer at Maple Leaf Foods:
  • Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
  • An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
  • Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
  • Defined Contribution Pension Plan with company matching that starts on your first day of employment.
  • Learning and development opportunities, including workshops, 'speaker series' events, and resources that allow you to develop your skills and progress your career.
  • Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
  • Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

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About Maple Leaf Foods Inc

Maple Leaf Foods Inc. is a Canadian consumer packaged meats company. Headquartered in Mississauga, Ontario, the company employs approximately 12,000 people across Canada and exports to global markets, including the United States and Asia. The company's products include prepared meats, ready-to-cook and ready-to-serve meals, fresh pork, poultry, and plant-based proteins. Maple Leaf Foods has been publicly traded since 1991 and is listed on the Toronto Stock Exchange under the symbol 'MFI'.
Learn more about Maple Leaf Foods Inc
Size
12,000 employees
Industry

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