Maple Leaf Foods Inc

Marketing Director - Kits & Snacking

Maple Leaf Foods Inc$110K — $130K *
Food & Beverages
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of progressive marketing leadership experience in CPG, food, retail, or similar industries
  • Proven success in leading category strategy and innovation
  • Demonstrated experience in P&L management and commercial investment decisions
  • Experience in developing and leading high-performing teams
  • Strong cross-functional leadership skills with an ability to influence senior stakeholders

Responsibilities

  • Lead strategic direction for one of Maple Leaf's highest-growth businesses
  • Identify new growth sources through deep consumer behaviour understanding
  • Own portfolio performance, focusing on market share and profitability
  • Oversee annual business planning, balancing multiple critical factors
  • Collaborate with Sales and customers to create effective category strategies
  • Partner cross-functionally to develop and market breakthrough products
  • Align senior leaders around a shared growth agenda and make impactful decisions

Benefits

  • Flexible Health and Wellness benefits starting from day one
  • Defined Contribution Pension Plan with company matching from day one
  • Learning and development opportunities including workshops and resources
  • Comprehensive tuition reimbursement program for eligible education
  • Two paid volunteer days annually to support community impact
Full Job Description
The Opportunity:
This role is a rare opportunity to lead one of Maple Leaf Foods' most exciting growth businesses.

Consumer needs are changing rapidly, creating enormous opportunity for businesses that can anticipate what's next.Our Kits & Snacking portfolio has strong momentum today as we lean into that opportunity, with ambitious plans to build upon and accelerate the performance of this business. Achieving our ambition will require bold thinking, deep consumer understanding and exceptional commercial leadership.

As Marketing Director, you'll operate as the General Manager of a growing business-shaping long-term strategy, identifying new sources of consumer demand, building a breakthrough innovation pipeline and making investment decisions that will define the next chapter of growth.

You'll partner across Brand, Revenue Growth Management, Sales, Supply Chain and Operations to unlock new opportunities and build a category that is redefining how Canadians snack and eat. If you're energized by high-growth environments, thrive in ambiguity and want to leave a visible mark on the future of a business, this is the opportunity for you.

Reason for vacancy:Existing Headcount

Any MLF team member interested in being considered for this role are encouraged to apply online by August 24. Applications received beyond that date are not guaranteed consideration.
Why this role?
  • Lead the future of one of Maple Leaf's fastest-growing businesses as we build on strong momentum and pursue an ambitious long-term growth agenda.
  • Be the voice of the business, influencing where Maple Leaf invests to create the next wave of category growth.
  • Operate with true General Manager accountability.
  • Develop and execute breakthrough innovation in one of the most dynamic food categories.
  • Build and develop a high-performing team while partnering across every major function of the organization.

Snapshot of a Day-in-the-Life:
  • Lead one of Maple Leaf's highest-growth businesses by setting the strategic direction, investment priorities and innovation agenda that will unlock the portfolio's full potential.
  • Develop a deep understanding of evolving consumer behaviours, customer needs and emerging food occasions to identify new sources of growth and build a bold multi-year innovation pipeline.
  • Own the portfolio's performance across Retail and Foodservice in Canada and the U.S., delivering market share, volume, profitability and long-term business growth.
  • Lead the annual business planning process, balancing consumer opportunity, customer priorities, pricing, supply, investment decisions and P&L performance to maximize growth, profitability, and strengthen competitive advantage.
  • Collaborate with Sales and key customers to translate consumer insight into winning category strategies that drive mutual growth.
  • Partner across Brand, Product Development, Revenue Growth Management, Operations, Supply Chain and Finance to bring breakthrough products to market and execute with excellence.
  • Align senior leaders behind a shared growth agenda, influencing key decisions that accelerate business performance.
  • Lead with agility in a rapidly evolving category, making bold, fact-based decisions that position the business for long-term success.

Candidate Profile:

We're looking for an entrepreneurial business leader who combines strategic thinking with a bias for action. This role is about building a business - not simply managing a portfolio.You'll be curious about consumers, energized by ambiguity and confident making difficult trade-offs that balance long-term brand building with short-term commercial performance. You're equally comfortable influencing senior leaders, coaching high-performing teams and making data-driven decisions that create lasting business impact.

What You'll Bring:
  • 10+ years of progressive marketing leadership experience within CPG, food, retail or adjacent consumer industries, with increasing responsibility for brand, category or business leadership.
  • Proven success leading category strategy, innovation and portfolio growth.
  • Demonstrated experience managing a P&L and making commercial investment decisions.
  • Experience leading and developing high-performing teams.
  • Strong cross-functional leadership with the ability to influence senior stakeholders and drive alignment across the organization.
  • If you're excited by the opportunity to shape the future of a high-growth business, influence enterprise strategy and build brands that redefine how consumers snack and eat, we'd love to hear from you

What We Offer at Maple Leaf Foods:
  • Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
  • An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
  • Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
  • Defined Contribution Pension Plan with company matching that starts on your first day of employment.
  • Learning and development opportunities, including workshops, 'speaker series' events, and resources that allow you to develop your skills and progress your career.
  • Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
  • Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

About Maple Leaf Foods Inc

Maple Leaf Foods Inc. is a Canadian consumer packaged meats company. Headquartered in Mississauga, Ontario, the company employs approximately 12,000 people across Canada and exports to global markets, including the United States and Asia. The company's products include prepared meats, ready-to-cook and ready-to-serve meals, fresh pork, poultry, and plant-based proteins. Maple Leaf Foods has been publicly traded since 1991 and is listed on the Toronto Stock Exchange under the symbol 'MFI'.
Learn more about Maple Leaf Foods Inc
Size
12,000 employees
Industry

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