Narrative and Brand Lead

Valon Technologies, Inc

$120K — $150K *
Staffing
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in roles focused on narrative and persuasion
  • Strong writing skills, particularly in founder or executive voice
  • Ability to distill complex information into clear, repeatable narratives
  • Experience in measuring and iterating on recruiting outcomes
  • Comfortable operating in a fast-paced, iterative environment

Responsibilities

  • Create Valon's core messaging framework to enhance talent attraction
  • Develop and maintain a proof bank of compelling stories and technical evidence
  • Translate milestones into ongoing credibility for external audiences
  • Capture and publish founder insights while minimizing their time commitment
  • Design recruitment assets aimed at improving offer acceptance rates
  • Analyze and improve candidate experience through data-driven insights
  • Establish and manage effective distribution channels for recruitment content

Benefits

  • Competitive salary with equity stake and 401k plan
  • Comprehensive medical, dental, and vision benefits
  • Pre-tax commuter benefits for transportation costs
  • Structured onboarding and learning opportunities with 360-degree feedback
  • Quarterly team-building budgets for outings and events
  • Flexible paid time off, sick days, and 11 holidays
  • 12 weeks fully paid parental leave for all new parents
Full Job Description
About the Role

Valon is building something unusually real: durable business fundamentals, hard technical problems, and a trajectory that top talent would choose-once they can clearly see and defend the bet.

Your job is to make that clarity inevitable.

You'll build and run Valon's Narrative and External Brand Engine: a repeatable system that turns internal truth into external credibility, then distributes it through founder/company voice and trusted channels, so exceptional people across functions (engineering, product, design, recruiting, data/analytics, deployment/solutions, and more) feel confident choosing Valon.

This is not "employer branding" in the traditional sense. It's credible persuasion at scale, built for conversion, not vibes.

What You'll Do
Build the Reputation Engine (system > one-offs)
  • Create Valon's messaging spine: the simplest credible story that talent repeats
  • Build a proof map (public vs private vs proxy proof) and a living proof bank (stories, artifacts, case studies, technical proof, "why I joined" narratives)
  • Turn milestones into compounding credibility (not single announcements)
Run founder + company voice with high taste
  • Operate a weekly founder input loop (voice notes, meeting capture, interviews)
  • Draft → review → publish with minimal founder time
  • Ship high-signal content across:
    • founder POV posts
    • memo-style longform
    • talent density stories ("why I joined")
    • technical/product deep dives (with internal partners)
Build recruiting conversion assets (the "risk-kill" pack)
  • Create and iterate offer-stage assets used directly in closing:
    • "Why Valon" deck
    • FAQ + objection handling
    • proof appendix (metrics you can share, anonymized outcomes, architecture signals)
    • role sell-sheets / pitch talk tracks
  • Partner with recruiting/RecOps to instrument outcomes and iterate fast:
    • decline reasons
    • offer acceptance
    • candidate perception before first call
Distribution (in service of outcomes)
  • Build a lightweight distribution map (who matters, where they pay attention, what earns trust)
  • Drive earned/partner distribution when it clearly increases credibility with the audiences we hire from
  • Keep focus on owned assets that move candidates already in-funnel, then amplify the best ones
Over time: compounding credibility that helps fundraising

This role is hiring-first, but the output naturally creates external proof and coherence that can later support investor conviction (without becoming "investor marketing" day one).

Who You Are

This role rewards first-principles operators, not "brand strategists who manage agencies."

You're likely a fit if you:
  • Can compress complexity into a credible narrative people repeat
  • Write founder voice at a high bar (specific, opinionated, true-never hypey)
  • Manufacture proof under constraints (can't share everything, still make it feel real)
  • Have distribution instincts and the discipline to prioritize what moves conversion
  • Treat recruiting outcomes like product metrics (instrument → iterate)
  • Ship weekly. You don't need perfect conditions.

Background-wise, we're intentionally broad. You might come from:
  • writing/editing with strong operating instincts
  • chief of staff / comms-heavy operator roles
  • recruiting leadership with exceptional persuasion + storytelling
  • product / growth / deployment strategist profiles with a comms spike
  • technical program/storytelling hybrids

If your comfort zone is mostly "positioning workshops, brand decks, and agency management," this won't be a fit.

Benefits
  • Compensation: competitive salary with a meaningful stake in the company via equity, and 401k plan. NB: The base salary range reflects multiple levels. We assess level based on a combination of past experience and interview performance
  • Health & well-being: we'll invest in your physical and mental well-being with comprehensive medical, dental, & vision benefits
  • Commuter benefits: We offer pre-tax deductions for public transportation, rideshare services, and parking expenses to make your commute more affordable and convenient
  • Grow together: Company wide orientation for you to successfully onboard and other learning & development opportunities including regular review cycles that feature 360 degree feedback
  • Play together: quarterly budgets for team and company outings. Use it for team swag, cooking classes, or team dinners!
  • Generous time off: flexible paid time off, sick days, and 11 company holidays
  • Baby bonding time!: 12 weeks off for both birthing and non-birthing parents - fully paid so you can focus your energy on your newest addition


Throughout the interview process, please remember that emails will only be from valon.com email addresses. We will never ask for any personally identifiable information during the interview process itself. Please reach out to [redacted] if you have any requests to verify the authenticity of an outreach.

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