The Mopar Collision Wholesale Analytics & Incentives Manager is responsible for developing, managing, and optimizing collision parts incentive programs, wholesale growth initiatives, and commercial policies that increase Mopar/Stellantis original equipment parts utilization, dealer engagement, shop participation, and overall collision parts market share. This role leads the strategy and execution of programs such as Collision Rewards, Match-the-Estimate, wholesale dealer certification, shop-direct rebate opportunities, collision conquest initiatives, platform-based pricing programs, and related dealer and field support processes.
The manager works cross-functionally with Sales, Pricing, Incentives, Finance, BC & Field Operations, Marketing, Parts Distribution, Product Line Management, and dealers to simplify program execution, improve dealer profitability, and drive measurable sales growth across the collision wholesale channel.
Key Responsibilities - Lead the strategy, design, governance, and continuous improvement of collision parts incentive and wholesale programs, including Collision Rewards, Match-the-Estimate, wholesale certification, shop-direct rebates, truckload programs, glass promotions, and other commercial growth initiatives.
- Develop and maintain program rules, eligibility requirements, payout tiers, dealer communications, FAQs, field guides, and execution tools that simplify adoption and reduce confusion for dealers, business centers, and field teams.
- Analyze incentive spending, sales performance, dealer qualification, claim activity, market share, gross margin, and return on investment to ensure programs are delivering profitable growth and aligned with budget expectations.
- Partner with Pricing, Finance, Incentives, and Commercial Committee stakeholders to create business cases, secure approvals, manage forecasts, and monitor actual spending versus plan.
- Drive collision wholesale growth by identifying dealer missed opportunities, enrollment gaps, platform adoption issues, sales leakage, and program utilization barriers.
- Support dealer and field execution by creating tools that explain total dealer compensation, stacking rules, claim reimbursement, platform workflows, and program value.
- Collaborate with Business Center wholesale managers, dealer parts departments, and platform partners to increase OE collision parts usage and reduce aftermarket or salvage substitution.
- Lead reporting and scorecard development for dealer qualification, eligible sales, rebate payouts, conquest claims, platform enrollment, and program compliance.
- Monitor competitive OEM incentive programs, wholesale market trends, insurance-driven sourcing rules, dealer profitability concerns, and collision repair industry dynamics to recommend program enhancements.
- Coordinate with Marketing and Communications to launch clear dealer-facing materials, field training content, program announcements, and promotional campaigns.
- Prepare executive-ready updates, budget reviews, performance summaries, risk assessments, and recommendations for senior leadership.
- Support North America alignment by identifying opportunities to extend or harmonize collision wholesale and incentive programs across the U.S., Canada, and Mexico where applicable.
Basic Qualifications - Bachelor's degree in Business, Sales, Marketing, Finance, Supply Chain, Automotive Management, or a related field; equivalent relevant experience may be considered.
- Minimum 8 years of experience in automotive parts, wholesale operations, dealer network support, collision repair, aftersales programs, incentives, pricing, sales operations, or related automotive business roles.
- Strong understanding of collision parts sales, dealer wholesale operations, repair facility workflows, estimating and procurement platforms, and OEM versus aftermarket parts dynamics.
- Experience developing or managing incentive, rebate, pricing, promotional, or commercial policy programs.
- Proven ability to analyze sales, rebate, claim, market share, dealer performance, and budget data to identify trends and recommend actions.
- Demonstrated experience working cross-functionally with finance, pricing, legal, marketing, field sales, dealer operations, and external partners.
- Strong written and verbal communication skills, including the ability to create executive summaries, dealer-facing materials, training content, and leadership presentations.
- Proficiency with Microsoft Excel, PowerPoint, Word, Teams, and business intelligence/reporting tools such as Power BI or Qlik.
Preferred Qualifications - Experience with OEM collision programs, wholesale dealer certification, dealer incentive governance, or collision conquest programs.
- Experience building financial models, ROI analyses, sales forecasts, and budget requests for commercial approval.
- Background working with dealer parts managers, wholesale parts teams, business center field teams, or parts distribution partners.
