Verizon Communications

Mobility Campaigns Growth Marketing Specialist

Verizon Communications$91K — $159K *
Telecommunications & Hardware
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent work experience
  • Four or more years in B2B demand generation or growth marketing
  • Proven track record in strategic campaign planning and execution
  • Ability to quickly build and manage demand campaigns
  • Experience collaborating in large, matrixed organizations

Responsibilities

  • Drive mobility sales within the SMB segment via demand generation campaigns
  • Identify and pursue new growth opportunities through digital acquisition
  • Develop data-driven campaign plans and ensure swift execution
  • Research new markets and buyer personas for scalable acquisition
  • Collaborate across teams for seamless campaign implementation
  • Establish metrics for campaign performance tracking

Benefits

  • Comprehensive health and wellness options including medical, dental, and vision insurance
  • Matched 401(k) savings plan and up to 8 paid holidays
  • Paid parental leave, adoption assistance, and tuition assistance
  • Up to 15 days of vacation per year, increasing with service
  • Opportunity for additional premium pay and incentives
Full Job Description

What you’ll be doing...

The Verizon Business Mobility Growth Marketing Team is at the forefront of driving expansion across business segments. We are a dynamic, boundary-pushing team dedicated to discovering new avenues for growth and increasing mobility lines. We operate at the intersection of strategic innovation and rapid execution to capture market share in an evolving digital landscape.As a Marketing Campaign Consultant for SMB Mobility Growth, you will be the engine driving demand generation and customer acquisition. You will be expected to push boundaries, pioneer new frontiers in demand marketing, and uncover untapped areas of growth.

Your responsibilities will include:

  • Driving Mobility Growth: Taking ownership of driving mobility sales within the Small and Medium Business (SMB) space through highly effective, end-to-end demand generation campaigns.

  • Pioneering New Frontiers: Identifying and aggressively pursuing new growth vectors, specifically focusing on digital acquisition, verticalized and local campaigns.

  • Strategic Planning & Relentless Execution: Developing data-driven, strategic campaign plans while acting as a relentless executioner. You will build, launch, manage, and optimize campaigns with speed and agility.

  • Market Discovery: Continuously researching and testing into new markets and buyer personas to create scalable acquisition engines.

  • Cross-Functional Collaboration: Navigating our large, matrixed organization to align initiatives. You will work in lockstep with Sales leadership, Field Marketing teams, Database Management, and external agency partners to ensure seamless campaign rollout and lead hand-off.

  • Performance Tracking: Establishing rigorous metrics for all campaigns, ensuring every marketing dollar is tied to measurable business outcomes and pipeline generation.

What We27re Looking For:

You are an experienced demand marketer who balances high-level strategic thinking with a roll-up-your-sleeves approach to execution. You thrive in a fast-paced environment and have a proven track record of finding new markets and driving measurable success.

You'll need to have:

  • Bachelor27s degree or four or more years of work experience.

  • Four or more years of relevant work experience in B2B demand generation, growth marketing, or campaign management.

  • A portfolio demonstrating measurable success in both strategic campaign planning and tactical execution.

  • Proven ability to build, launch, and manage demand campaigns quickly and effectively.

  • Demonstrated experience collaborating cross-functionally within a large, matrixed organization, particularly partnering closely with Sales, Field Marketing, and external agencies.

Even better if you have one or more of the following:

  • A Master's degree in Marketing, Business, or a related field.

  • Direct experience marketing to Small and Medium Businesses (SMBs), with a distinct advantage for experience targeting business verticals and localized campaigns.

  • Deep expertise in digital acquisition channels and performance marketing.

  • An entrepreneurial, boundary-pushing mindset with a history of discovering and capitalizing on net-new market segments.

  • Exceptional analytical skills with the ability to translate complex data into actionable campaign optimizations and growth strategies.

  • Experience in the telecommunications or technology sector.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don27t meet every 22even better22 qualification listed above.

If you believe this job posting is missing information required by the Virginia wage or salary range transparency law, please report it via .

Where you27ll be working
In this hybrid role, you27ll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours
40

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we27ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.

The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $83,000.00 - $159,000.00.

The annual salary range for the Illinois location(s) listed on this job requisition based on a full-time schedule is: $91,500.00 - $159,000.00.

The annual salary range for the Maryland location(s) listed on this job requisition based on a full-time schedule is: $91,500.00 - $159,000.00.

The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $91,500.00 - $159,000.00.

About Verizon Communications

MCIS delivers wireless links, turn-key systems, broadband leases, and system maintenance.

Verizon Communications Careers

Join the vibrant team at Verizon Communications, a global leader in technology and communications, where innovation meets purpose. Our diverse and inclusive culture champions forward-thinking and offers a plethora of job opportunities that cater to enhancing your professional growth and career trajectory. Work You’ll Do At Verizon Communications, you will be part of a dynamic team that is at the forefront of driving digital transformation in the telecommunications industry. Our commitment to diversity and innovation is not just about staying competitive but fostering an environment where all employees can thrive. Lead with Innovation Embrace the opportunity to work on groundbreaking projects that redefine how people connect. Verizon is not just a company; it's a community of leaders and innovators. With over tens of thousands of employees worldwide, our leadership is committed to providing a platform where skills and ideas converge to create impactful solutions. Join Our Inclusive Team Verizon’s commitment to diversity and inclusion is integral to our company’s ethos. We believe in empowering our team members by providing them with the tools, resources, and support they need to succeed. This includes comprehensive benefits, diversity training, and opportunities for professional development. Explore Career Opportunities Whether you’re looking for a full-time position, an internship, or a leadership role, Verizon offers a range of employment options to match your career ambitions. Our team is hiring creative and solution-driven professionals who are eager to learn and grow. Networking and Professional Growth Advance your career with Verizon’s unmatched opportunities for professional growth. Engage in networking events, leadership programs, and training sessions designed to hone your skills and expand your industry knowledge. Internship Programs Kickstart your career with a Verizon internship. Gain hands-on experience, work with seasoned professionals, and understand the inner workings of one of the world’s leading tech companies. Our internships offer a unique insight into our company culture and operations, setting a solid foundation for your career. Benefits and Culture At Verizon, we prioritize the well-being of our team members. Enjoy a comprehensive package of benefits that supports both your professional and personal life. Our culture promotes work-life balance, employee wellness, and continuous learning. Stay Connected Join Our Team Explore the various job opportunities at Verizon Communications and find the position that best suits your skills and interests. We are looking for passionate, curious, and innovative team players. Keep Up to Date Stay informed with the latest career tips, insider perspectives, and industry-leading insights—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at Verizon Communications. Join Verizon Communications today and be part of a team that values leadership, innovation, and diversity. Shape your future in an environment where your work makes a real impact.
Learn more about Verizon Communications
Size
118,400 employees
Market Cap
$164.4 billion
Industry
Net Income
$17.8 billion
Founded
1983
5 Year Trend
+1.2%
Revenue
$128.2 billion
NASDAQ

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