Description and Requirements

About the Position

The Senior Manager, Student Go-to-Market (GTM) is responsible for leading the strategy, planning, execution, and optimization of student lifecycle marketing initiatives designed to improve student engagement, persistence, course progression, and re-entry of students out of attendance. Serves as a strategic leader within the Student Experience team, identifying growth opportunities, developing testing roadmaps, advancing AI-driven marketing capabilities, and expanding emerging channels to support university enrollment and retention objectives. The Senior Manager partners closely with Marketing, Analytics, Student Services, Product Teams and Operations teams to develop and execute data-driven strategies that improve the student experience while driving measurable business outcomes.

WHAT YOU'LL DO:

1. Develop and execute go-to-market strategies designed to improve student engagement, persistence, progression, re-entry, and other key business outcomes across the student lifecycle.

2. Identify growth opportunities and develop strategic recommendations, business cases, and optimization plans that support university goals and improve student outcomes.

3. Develop, manage, and optimize testing roadmaps, including A/B and multivariate testing strategies, to drive continuous improvement and measurable business results.

4. Monitor and analyze campaign, channel, and program performance; translate insights into actionable recommendations that improve engagement, conversion, and retention outcomes.

5. Lead the strategy, planning, execution, and optimization of direct mail programs, including audience selection, print production, vendor management, testing, measurement, and performance reporting.

6. Develop and optimize integrated communication strategies across multiple channels, including email, SMS/MMS, direct mail, web, video, and emerging channels.

7. Partner with Agile product teams and cross-functional stakeholders to develop marketing briefs, align priorities, and successfully execute go-to-market initiatives.

8. Collaborate with analytics, technology, operations, legal/compliance, student services, creative, list vendors and channel teams to bring strategic initiatives to life and ensure successful execution.

9. Leverage artificial intelligence (AI) tools and prompt development techniques to improve marketing effectiveness, operational efficiency, personalization, and testing capabilities.

10. Present strategic recommendations, performance insights, and business results to leadership and key stakeholders, influencing decision-making and future investment opportunities.

11. Build strong relationships across the organization and serve as a strategic partner to stakeholders in support of Student Experience objectives.

12. Perform other duties as assigned or apparent.

NOTE: The Primary Accountabilities above are intended to describe the general content and requirements of the position and are not intended to be an exhaustive statement of duties. Incumbents may perform all or most of the Primary Accountabilities listed above. Specific goals or responsibilities will be documented in incumbents' performance objectives as outlined by the incumbents' immediate manager.

Supervisory Responsibilities:

None

MINIMUM EDUCATION AND RELATED WORK EXPERIENCE:
• Bachelor's degree in marketing, Communications, Business, or related field and seven (7) years of experience in lifecycle marketing, engagement strategy, retention marketing, product marketing, or related disciplines; OR
• High school diploma or equivalent and ten (10) years of experience in marketing, lifecycle marketing, engagement strategy, retention marketing, product marketing, or related disciplines.

ADDITIONAL QUALIFICATIONS:
• Experience in higher education, lifecycle marketing, or related industries
• Experience identifying growth opportunities and translating insights into actionable go-to-market strategies
• Proven ability to develop business cases, recommendations, and strategic plans supported by data and performance analysis
• Strategic and analytical background with experience developing testing roadmaps and executing A/B and multivariate testing strategies that drive measurable business outcomes
• Experience developing and scaling direct mail programs, including print production, vendor management, audience selection, personalization, testing frameworks, performance measurement, and optimization to drive business outcomes
• Experience leading cross-functional initiatives and collaborating with Agile product teams, internal stakeholders, and external partners to align on strategy, develop marketing briefs, and execute go-to-market initiatives
• Experience leveraging artificial intelligence (AI) tools and prompt development to improve marketing effectiveness, efficiency, and personalization
• Strong knowledge of lifecycle marketing, customer journey development, audience segmentation, and personalization strategies
• Experience developing and optimizing integrated communication strategies across multiple channels, including email, SMS/MMS, direct mail, web, video, and emerging channels
• Ability to analyze campaign performance, identify trends, and recommend optimization strategies to improve engagement and conversion outcomes
• Strong communication and presentation skills with the ability to effectively communicate recommendations, business cases, and performance results to senior leadership
• Demonstrated ability to think strategically, solve complex business problems, drive innovation, and balance strategic planning with execution in a fast-paced, evolving environment
• Strong project management, organizational, prioritization, and attention-to-detail skills

#LI-SM1

Pay Range

The annual pay range for this position is $87,600 (minimum), $132,300 (midpoint), and $177,000 (maximum).*

*Typical hiring range is between the minimum and midpoint of the above pay range. Actual starting base pay may vary based on factors such as education, experience, skills, location and budget. Compensation above the midpoint is generally associated with experienced, long-tenured employees who have demonstrated sustained performance and expertise in the role.

Individuals in this role are eligible for:

• Annual Bonus Award

Your work is critical to helping adult learners achieve their dreams, and we're committed to rewarding you for your efforts. We offer a competitive, comprehensive total rewards package designed to help you achieve your health, financial, educational and work-life balance goals.

Full-time employees are eligible for:

• Medical, dental and vision plans; Flexible Spending Accounts; Health Savings Accounts; Life and Disability insurance; and our Wellness incentive program;
• Competitive 401(k) employer match;
• Substantial tuition discount for you and eligible dependents; and,
• A generous time off package, including paid vacation, sick time and company holidays.*

*For more details around paid time off benefits, please click here.

Application Deadline is 07/13/2026.