Southern Company

Mgr, Market Strategy Project

Southern Company • $90K — $120K *
Atlanta, GA 30349In-Person
Energy & Utilities
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • BA/BS in Business, Economics, Public Relations, or a related field
  • 7+ years of data analysis experience
  • 3+ years in the natural gas or utility industry (preferred)
  • 3+ years project management experience (preferred)
  • High proficiency in Microsoft Excel, PowerPoint, and Power BI

Responsibilities

  • Develop and implement strategies for customer growth and retention
  • Translate strategic plans into actionable initiatives
  • Create business cases and presentations to support project execution
  • Manage project schedules and budgets to meet goals
  • Execute marketing and outreach efforts to boost customer participation
  • Conduct market research and competitive analysis to inform strategies
  • Collaborate with internal teams and external partners on initiatives

Benefits

  • Opportunity to be a strategic advisor to leadership
  • Involvement in diverse projects and initiatives
  • Potential for professional growth in the utility sector
  • Engagement with industry events and conferences
  • Supportive team environment with emphasis on collaboration
Full Job Description
Job Description

Job Summary

The Market Strategy Manager is responsible for developing and executing market strategies that drive customer growth, customer retention, and sustainable demand for natural gas services. This role will lead market intelligence, competitive analysis, customer segmentation, total addressable market analysis, and strategic initiatives that support the company's residential, commercial, industrial, and large-load customer segments.

The Manager role serves as a strategic advisor to Growth & Retention leadership, partnering closely with stakeholders across the business to identify market opportunities, address competitive threats, and develop programs that enhance customer value and support sustainable growth.

Representative Duties and Responsibilities:
  • Develop, implement, and manage the growth strategy to attract and retain customers.
  • Translate strategic plans into action plans and execute those plans.
  • Create business cases, forecasts, presentations, and communications to support the proposal, planning and execution of projects.
  • Manage project schedules, budgets, and communications to ensure that goals are met.
  • Execute marketing, advertising, communications, and outreach to increase customer participation and enrollment in Growth & Retention programs. Develop messaging and content to educate on the benefits of natural gas and ensure message consistency across all communications. Create marketing materials and manage editing, approvals, and logistics.
  • Manage marketing analytics, tools, and trends. Track KPIs and report on progress toward growth and market share objectives.
  • Conduct industry research, market analysis, and competitive intelligence to support program and process improvement recommendations.
  • Research and analyze data from multiple sources to identify opportunities and action plans.
  • Identify process improvement opportunities and proactively seek solutions. Remove barriers to growth to ensure short- and long-term growth success.
  • Keep team consistently informed of all project tasks, deadlines, and information that may impact the completion of the project.
  • Gain and maintain trust of team members and influence others to action without direct authority; share wins and successes and foster open dialogue.
  • Create new Power BI dashboards to track and report on program effectiveness, including web analytics, response rates, conversion rates, trending, and business insights.
  • Complete ad hoc requests for research, analysis, and reporting by pulling from diverse internal and external data sources, using the appropriate method of analysis, and presenting relevant insights.
  • Segment customers and analyze behavior to determine optimal product offerings, messaging, channels, audiences, and programs to achieve business goals.
  • Support sales management in identifying new customers, markets, trends, and applications for natural gas and assessing the business impact.
  • Consolidate analysis, summarize key findings and trends, and produce presentations.
  • Apply industry, marketing, business, and analytical knowledge to support business decisions and offer fresh and creative ideas for digital ads and marketing collateral.
  • Support departmental campaigns, programs, and initiatives by offering ideas and strategies and tracking applicable metrics.
  • Provide support and help manage programs focused on increasing the use of natural gas including advertising, market research, field initiatives, etc.
  • Collaborate directly with natural gas marketers and vendors on opportunities to educate consumers on the benefits of natural gas and conversion opportunities.
  • Represent the company at industry events, conferences, and working groups.
  • Maintain working knowledge of all company products and services, as well as regulatory practices.
  • Provide backup assistance to other roles within the department and perform other duties as assigned.

Education and Experience:
  • Required:
    • BA/BS degree in Business, Economics, Public Relations, or related field
    • 7+ years data analysis experience


  • Preferred:
    • 3+ years experience in the natural gas or utility industry
    • 3+ years project management experience

Desired Qualities & Abilities:
  • Must be a self-starter, resourceful, and a strategic thinker.
  • High level of proficiency with Microsoft Excel, PowerPoint, and Power BI.
  • Analytically minded with sharp problem-solving skills and a strong curiosity to understand drivers behind performance.
  • Comfortable leading group discussions, speaking in public, and holding peers accountable for deliverables.
  • Possess strong attention to detail and ability to manipulate and analyze large datasets to identify trends, insights and solutions.
  • Proven ability to convert data into meaningful and actionable reports, presentations, and recommendations. Able to translate complex concepts into easy-to-understand and relatable ideas for target audiences.
  • Strong ability to build and maintain internal and external relationships along with excellent interpersonal and written communication skills.
  • Ability to manage and prioritize multiple projects and tasks simultaneously. Strong project management skills.
  • Ability to act on projects while receiving limited guidance, and use discernment to understand situations, relay information and check-in with team members.


Working Conditions/Physical Requirements:
  • Occasional travel (


About the Team

AGL Services Company

About Southern Company

With 4.4 million customers and more than 42,000 megawatts of generating capacity, Atlanta-based Southern Company is the premier energy company serving the Southeast. A leading U.S. producer of electricity, Southern Company owns electric utilities in four states and a growing competitive generation company, as well as fiber optics and wireless communications. Southern Company brands are known for excellent customer service, high reliability and retail electric prices that are significantly below the national average. Southern Company has been listed the top ranking U.S. electric service provider in customer satisfaction for nine consecutive years by the American Customer Satisfaction Index.

Southern Company Careers

Join the dynamic team at Southern Company, a leader in energy innovation and a champion of sustainable practices. As one of the most respected companies in the energy sector, Southern Company offers unparalleled job opportunities that promise not only professional growth but also a commitment to diversity and leadership development.

Work You’ll Do

At Southern Company, we are not just about power generation; we are about empowering our team to innovate and lead the industry. By joining our team, you will collaborate with some of the brightest minds in the field, using your skills to solve complex problems and drive meaningful change.

Explore a World of Opportunities

Whether you are looking for a full-time position, an internship, or a leadership role, Southern Company has a place for you. Our wide range of employment options ensures that every team member can find a path that best suits their career ambitions and skills.

Innovate and Lead

Southern Company is at the forefront of technological innovation in the energy sector. Our team members are encouraged to lead projects and initiatives that push the boundaries of what is possible in energy production and management.

Grow and Develop

We believe in nurturing the potential of our employees through targeted diversity training, leadership workshops, and continuous professional development. Career growth at Southern Company is not just a possibility—it is an expectation.

Be Part of Our Culture

Southern Company’s culture is built on a foundation of respect, integrity, and inclusion. We celebrate diversity and believe that it drives innovation. Our team is our family, and we support each other in achieving personal and professional goals.

Benefits That Go Beyond

Choosing a career at Southern Company means enjoying a range of benefits designed to enrich your life and support your lifestyle. From health and wellness programs to retirement plans, we ensure our team members are taken care of.

Join Our Team

Ready to power up your career? Explore the job opportunities at Southern Company today. We are actively hiring and looking for passionate, curious, and solution-driven individuals. Enhance your skills, join a community of innovators, and work towards a sustainable future.

Stay Connected

Keep up to date with the latest at Southern Company by following our careers blog. Gain insider perspectives, industry-leading insights, and practical tips to advance your career.

Networking and Career Advancement

At Southern Company, networking and internal mobility are key components of career advancement. Connect with leaders, engage in cross-departmental projects, and take your professional journey to new heights.

Prepare for Your Interview

Make your mark from the first interview. Visit our career site for tips on crafting your resume, preparing for interviews, and making a lasting impression.

Join Southern Company—where careers glow brighter!

SEARCH SOUTHERN COMPANY JOBS Stay ahead of the curve in your career with Southern Company, where innovation meets tradition and every employee is empowered to excel.
Learn more about Southern Company
Size
27,000 employees
Market Cap
$77.6 billion
Industry
Energy & Utilities
Net Income
$3.1 billion
Founded
1912
5 Year Trend
+3%
Revenue
$20.3 billion
* Ladders Estimates

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