Lowe’s

Mgr-Influencer Marketing

Lowe’s • $95K — $115K *
Mooresville, NC 28117In-Person
Media
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Public Relations, Business, Marketing, Communications, or related field, or equivalent experience
  • 7-10 years of general marketing experience
  • 5-7 years of media or influencer marketing experience
  • 1 year of experience in a leadership role
  • Strong ability to analyze trends in social media and influencer landscapes

Responsibilities

  • Lead a team in developing and executing strategic influencer marketing plans
  • Manage daily influencer marketing operations, including outreach and campaign execution
  • Serve as primary contact for agency partners and internal stakeholders
  • Integrate influencer strategies across marketing and organizational efforts
  • Oversee influencer negotiation, contracting, and relationship management
  • Monitor and adjust campaign performance based on key metrics
  • Collaborate with influencers to build brand awareness through social channels
  • Provide creative and strategic input on content alignment with brand objectives

Benefits

  • Collaborative work environment at headquarters in Mooresville, NC
  • Opportunities for professional development and inspiration
  • Access to wellness activities including fitness and health check-ups
  • Investment in employee experience and well-being
Full Job Description
Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.

Your Impact
The Manager of Influencer Marketing will work with Brand Engagement leadership to bring the influencer marketing strategy to life for Lowe's. This role will serve as a steward of the brand on social, ensuring all partners, content and executions are aligned with and elevate the Lowe's brand.
The Manager of Influencer Marketing will be closely aligned with cross-functional business partners (social media, public relations, brand marketing, media, etc.) and agency partners to meet business KPIs by bringing the influencer strategy to life through key marketing calendar initiatives, an influencer-specific calendar with continuous and opportunistic content, and support for paid media/affiliate opportunities.
The ideal candidate for this role has a proven track record of using influencers to help connect brands to culture, meet business KPIs and engage more deeply with target audiences.

What You Will Do
  • Lead a team of influencer marketers who partner with cross-functional teams, business owners, and key stakeholders to develop and execute strategic influencer plans and content that support business goals.
  • Manage the daily activities of influencer marketing programs and campaigns, including planning, seeding, outreach, influencer identification, recruitment, vetting, execution, optimization, and reporting.
  • Serve as the primary day-to-day contact for agency partners and internal stakeholders, including Public Relations, Brand Marketing, Social Media, Creative, Media, Merchandising, and business owners, to lead process, execution, and reporting for the overall program.
  • Serve as an integrator across marketing and the broader organization, identifying opportunities to connect influencer talent and creator content to a true omnichannel marketing approach.
  • Manage influencer negotiation, evaluation, contracting inputs, campaign deliverables, and relationship stewardship in partnership with agency and internal teams.
  • Monitor campaign performance against engagement, reach, impression, content, traffic, affiliate, and other KPI targets, adjusting campaigns based on performance insights and business priorities.
  • Build brand awareness through ongoing collaboration with prominent influencers, ambassadors, and creators across multiple social channels.
  • Recognize trends in social media, creator culture, platform behavior, and the influencer landscape, translating them into creative opportunities that help meet business objectives and resonate with target audiences.
  • Provide creative and strategic input on influencer content to ensure work is authentic to creators, aligned to the Lowe's brand, and connected to campaign objectives.
  • Manage external agency relationships as needed, including workflow, deliverables, creator recommendations, reporting, and performance expectations.
  • Support process improvements, best practices, and scalable ways of working across influencer marketing programs.


Minimum Qualifications
  • Bachelor's degree Public Relations, Business, Marketing, Communications or a related field or equivalent years of experience in lieu of education requirement, if applicable
  • 7-10 Years General Marketing experience
  • 5-7 Years Experience Media or Influencer marketing
  • 1 Year Experience as a people leader


About Lowe’s

Lowe's Careers

Joining Lowe's means becoming part of a team that is committed to fostering an environment of growth, innovation, and leadership. As one of the leading home improvement companies, Lowe's offers unparalleled job opportunities and a culture that values diversity and professional development. Work You'll Do At Lowe's, your work will directly impact our mission to help people love where they live. Whether you're involved in the direct sales process, product development, or customer service, your role will contribute to our industry-leading standards. Transform Your Career Leverage your skills and drive in a position that empowers you to lead projects and initiatives that redefine the retail experience. Lowe's is at the forefront of the industry, combining retail, technology, and customer service to create unique experiences for consumers. Join a team of dedicated professionals who are there to support your career aspirations and help you grow both personally and professionally. With over 300,000 team members, Lowe's is a place where you can cultivate a career filled with innovation and opportunities. Lowe's Professional Growth and Opportunities We are committed to the professional growth of every team member. Lowe's offers a variety of career paths and opportunities for advancement, including leadership roles in numerous departments. Whether you're seeking a part-time position or a full-time career, Lowe's provides the training and resources needed to advance and excel. Internship Programs Start your career with Lowe's through our dynamic internship programs. These opportunities provide hands-on experience and a chance to engage in meaningful work that impacts our business. Interns at Lowe's gain invaluable skills, work alongside experienced professionals, and are considered for full-time positions upon successful completion of the program. Benefits and Culture Lowe's is dedicated to maintaining a culture that promotes diversity and inclusion. We offer a comprehensive benefits package that supports the health, well-being, and financial security of our employees and their families. Benefits include health insurance, retirement plans, and employee discounts, among others. Networking and Innovation Stay connected and ahead in your career through Lowe's commitment to innovation and networking. Our team members have access to cutting-edge technology and are encouraged to think outside the box to solve challenges. Networking within the company is supported through various groups and initiatives, fostering connections that can lead to career advancement. Join Our Team Explore the job opportunities at Lowe's that match your skills and interests. We are always looking for passionate, curious, and solution-driven team players. Start your journey with Lowe's today and be part of a company that values hard work and dedication. Stay Up to Date Keep informed with the latest in career tips, company news, and industry insights—all from the people who work at Lowe's. Our careers blog provides valuable content that can help you navigate your professional journey. Job Alert Emails Customize your subscription to receive job alerts and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Lowe's. SEARCH LOWE'S JOBS At Lowe's, your career is in your hands. Build it with us and be part of a team that is changing the future of retail.
Learn more about Lowe’s
Size
200,000 employees
Market Cap
$120.3 billion
Industry
Real Estate & Construction
Net Income
$5.8 billion
Founded
1946
5 Year Trend
+8.2%
Revenue
$89.5 billion
NASDAQ
LOW
* Ladders Estimates

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