Baxter International

Mgr, Global Product Marketing

Baxter International$112K — $154K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree required;
  • 3+ years in product management/marketing within life sciences, especially medical devices;
  • Experience in product lifecycle management and global marketing strategies;
  • Ability to analyze market dynamics and develop growth strategies;
  • Excellent written and verbal communication skills;
  • Self-motivated with a track record of driving results;
  • Comfortable working independently and navigating ambiguity.

Responsibilities

  • Develop expertise in global market dynamics and customer needs;
  • Lead market research and analyze data for strategic planning;
  • Collaborate with Medical Affairs for innovative evidence generation;
  • Define competitive strategies through continual market analysis;
  • Drive portfolio strategy and lifecycle management;
  • Develop commercial release strategies for new market solutions;
  • Manage key portfolio planning activities for ongoing performance.

Benefits

  • Comprehensive health and well-being benefits including medical and dental coverage starting day one;
  • Employee Stock Purchase Plan with discounted stock options;
  • 401(k) Retirement Savings Plan with company match;
  • Generous paid time off ranging from 20 to 35 days based on service;
  • Educational assistance programs and Flexible Spending Accounts;
  • Childcare benefits and commuting benefits;
  • Employee Assistance Program (EAP) and Employee Discount Program.
Full Job Description

Your role:

As the Global Product Marketing Manager, Nurse Call, you will develop and execute strategies informed by market research, customer insights, and healthcare industry knowledge. Your ability to think critically, communicate effectively, and translate ideas into action will help drive business growth and strengthen Baxter's competitive position.

You are a collaborative, curious, and results-oriented professional who is passionate about learning, solving problems, and delivering outcomes. At Baxter, we go beyond promoting life-saving products by strategically connecting innovative solutions with the customers who need them most.

The Nurse Call portfolio is a key growth driver for the business, generating approximately $300M in annual revenue. In this role, you will lead the strategic development and growth of the portfolio, partner with cross-functional teams across a matrix organization, and drive innovation, customer satisfaction, and profitable growth.

Your team:

We develop high-quality products with patients at the center of everything we do, and our marketing approach reflects that same commitment. As part of a global organization, you'll have opportunities to broaden your expertise through collaboration with diverse teams, exposure to multiple areas of the portfolio, and support from leaders who are invested in your growth and development.

From leadership to peers, we operate as one team, united by a shared focus on delivering meaningful outcomes for patients and strong results for the business. We continue to invest in digital tools that drive efficiency and create opportunities for ongoing learning, professional development, and career growth.

What you'll be doing:

  • Develop deep expertise in global market dynamics, industry trends, customer needs, and competitive insights to drive portfolio growth and innovation.

  • Lead market research and data analytics to assess market opportunities, growth rates, and strategic priorities.

  • Partner with Medical Affairs to develop evidence-generation strategies that support product differentiation and commercial success.

  • Define competitive strategies through ongoing analysis of market positioning, competitor activities, and emerging industry developments.

  • Collaborate with cross-functional teams to identify customer needs, prioritize opportunities, and develop innovative solutions.

  • Drive portfolio strategy and lifecycle management, including roadmaps, product launches, enhancements, line extensions, phase-outs, and geographic expansion.

  • Develop commercial release strategies, launch metrics, and connectivity strategies for new-to-market solutions.

  • Own key portfolio planning activities, including market modeling, business case development, strategic planning, and ongoing portfolio performance management.

What you'll bring:

  • Bachelor’s degree from an accredited university required

  • 3+ years of product management and / or marketing in a life sciences corporation (preferably medical device, diagnostics or capital equipment), preferably with at least 1-2 of those years in an upstream or global capacity

  • Product life cycle management with knowledge of marketing strategies and the ability to build, defend and execute an integrated marketing plan

  • Develop growth strategies and implementing product launches globally

  • Ability to analyze markets, competitors and business opportunities

  • Excellent written and verbal communication skills with the ability to persuasively present to internal and external stakeholders at all levels (executives, R&D, customers and cross-functional teams)

  • Self-motivated and history of successfully driving results

  • Proven ability to work independently and be comfortable with ambiguity

  • Proven ability to influence others, including those globally dispersed in other functions and in more senior positions

  • Demonstrated creative problem resolution and analytical skills

  • Strong learning agility with a solid understanding of healthcare and business

  • Ability to travel ~20% of the time, including domestic and international

Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission.

We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $112,000 to $154,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

US Benefits at Baxter (except for Puerto Rico)

This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site:

About Baxter International

Baxter International Careers

Joining Baxter International means becoming part of a global team dedicated to transforming the future of healthcare. With a focus on innovation and leadership, Baxter offers unparalleled job opportunities in the medical technology industry. Work You’ll Do At Baxter, you will collaborate with some of the brightest minds in the industry to address some of the most challenging healthcare needs. Our commitment to enhancing healthcare through cutting-edge technology makes us a leader in our field. Transform your career and the future of healthcare with Baxter’s diverse team. Our culture of inclusion and diversity training ensures that every team member can thrive. Baxter is at the forefront of medical innovation, providing a platform for professional growth and development in a dynamic industry. Lead with Baxter’s Leadership Development Programs, designed to foster the next generation of industry leaders. Our programs are tailored to enhance your leadership skills and prepare you for progressive roles within our company. Work with a global team that values collaboration and innovation. At Baxter, you will find a supportive network that encourages career advancement and skill enhancement through continuous learning and professional development. Introducing Baxter International’s Career Growth Opportunities We are committed to offering a range of career paths that help our employees achieve their professional and personal goals. Baxter’s job opportunities span across various functions and regions, ensuring that you can find the perfect match for your skills and ambitions. Do Innovative Work Join Baxter International, a company known for its leadership in healthcare innovation. Our team is dedicated to developing solutions that improve patient outcomes and enhance the efficiency of healthcare providers worldwide. Be Part of a Great Team Baxter’s culture is built on collaboration, respect, and a commitment to excellence. We believe in the power of our people and invest in their growth through comprehensive benefits, competitive internship programs, and opportunities for networking and career development. Future-Proof Your Career Advance your career with Baxter International, where innovation meets opportunity. Our supportive environment is designed to nurture your professional growth, with resources like targeted training programs and access to global opportunities. Explore Discover how Baxter is leading the way in sustainable healthcare solutions and improving patient care across the globe. The Baxter International Difference Our combined expertise in medical devices and pharmaceuticals positions us uniquely in the market. Baxter’s commitment to innovation, diversity, and leadership helps our clients and partners excel in the rapidly evolving healthcare landscape. Stay Connected Join Our Team Search open positions that match your skills and interests. We are looking for passionate, curious, and solution-driven team players who are ready to make a difference. SEARCH BAXTER JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Baxter International.
Learn more about Baxter International
Size
60,000 employees
Market Cap
$25.6 billion
Industry
Net Income
$1.1 billion
Founded
1931
5 Year Trend
+4.7%
Revenue
$11.6 billion
NASDAQ

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