Scope:

The Agency Acquisitions Leader is responsible for driving franchise growth and market expansion through agency acquisition. Acting as an enterprise sales leader, this role sources, recruits, and closes high-performing insurance agents and teams by clearly articulating the Brightway value proposition across technology, service, support, and culture. The position plays a critical role in increasing written premium, expanding Brightway's agency footprint, and growing market share in priority geographies.

This leader will build and execute an M&A engine that delivers measurable growth across three core outcomes:

• New franchise owners entering the Brightway system
• Strategic acquisitions of independent agencies
• A scalable pipeline of growth opportunities sourced through outbound outreach, industry relationships, and referral networks

This role is designed for a deal-oriented growth leader who thrives in high-performance environments and can source, structure, and close expansion opportunities through outbound outreach, relationship networks, referral partners, and strategic intermediaries.

The leader will complement Brightway's digital sourcing and lead-generation strategies with relationship-driven deal flow, partnering closely with the Head of M&A to advance prospects through the pipeline to signed letters of intent. The primary objective is to recruit top-performing, growth-oriented insurance entrepreneurs and convert their existing agencies into Brightway franchises.

The ideal candidate brings deep property & casualty insurance experience, strong knowledge of insurance agency operations, and a solid understanding of franchise network models.

Core Responsibilities:

Recruit New Franchises via Book Acquisition

• Identify, target, and recruit high-performing independent insurance agents.
• Conduct discovery meetings to understand agent growth orientation, challenges and priorities.
• Pitch the Brightway platform, brand, marketing, and technology stack.
• Negotiate and close franchise conversions of existing agencies to Brightway via book of business acquisition.
• Work collaboratively across operations, legal, finance and compliance to get deals over the finish line.

Pipeline Development

• Work with the Head of M&A to improve the conversion of the pipeline of prospective agents and producers.
• Partner with local agents and referral partners to identify strong referral agent candidates.
• Use Salesforce to track prospects and engagement.
• Execute outbound outreach campaigns.

Market Intelligence

• Analyze the competitive landscape within target geographic markets and understand insurance-specific market dynamics.
• Track top-performing agencies.
• Identify those who (1) are growth-oriented and strong fits with the Brightway culture; (2) more likely to consider a transition to Brightway; and 3) are sufficiently capitalized with the right experience to position them for success.

Experience, Licenses, & Education:

• Bachelor's degree in finance, business, economics, or a related field
• 8• 12+ years of experience in one or more of the following areas:
• Insurance agency acquisitions
• Insurance distribution and Insurance agency Management
• Property & casualty insurance industry experience required
• Experience working with insurance carriers and independent agency models
• Familiarity with franchise network growth models strongly preferred
• Demonstrated success sourcing opportunities through industry networks, referral partners, or aggregator relationships
• Strong background in the property & casualty insurance industry, with working knowledge of franchise development and mergers and acquisitions
• Deep understanding of the insurance agency distribution ecosystem
• Familiarity with insurance carrier relationships and partnership dynamics
• Experience working with or alongside insurance agency networks
• Demonstrated ability to generate deal flow through referral partners, brokers, and industry relationships
• Strong financial acumen, including valuation analysis and transaction structuring
• Exceptional negotiation and relationship-building skills
• Proven ability to thrive in high-growth, performance-driven environments
• Proficiency with CRM and pipeline management tools

Preferred Licenses:

• Property & Casualty insurance license, or the ability to obtain one