Member of GTM Staff - Toronto

Beacon Software Inc

$80K — $120K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in growth marketing or a related field
  • Proven success in driving revenue growth through experiments
  • Strong analytical skills with experience in data-driven decision making
  • Exceptional copywriting and content creation skills
  • Familiarity with digital marketing platforms like Meta and Google

Responsibilities

  • Collaborate with CPOs and GMs to align product and user insights for growth experiments
  • Design, implement, and assess revenue-driving experiments
  • Investigate and enhance growth loops at portfolio companies
  • Monitor and optimize conversion rates through the marketing funnel
  • Create user-friendly systems for conducting growth experiments
  • Recruit talented growth professionals to join the team

Benefits

  • Gain firsthand experience in private equity and vertical SaaS
  • Access to proprietary insights across diverse industries
  • Work alongside experienced growth leaders from high-profile companies
  • Enjoy significant autonomy in your role
  • Engage in both creative and analytical tasks
  • Opportunity to scale diverse portfolio companies
  • Potential to earn meaningful equity in a profitable business
Full Job Description
About the Role

Beacon Software buys businesses. You get to grow them. This can take almost any shape. Here are real projects our team ran over the last few months:
  • Launched ads across Meta and Google.
  • Ran a full outbound process (leadgen, copywriting, outreach) on behalf of a sales team.
  • Vibecoded an interactive TAM map to figure out which states and provinces to prioritize.
  • Designed and launched landing pages.
  • Built a system to flag high-dollar accounts at risk of churning.
  • Cross-sold into other portfolio companies.
  • Gameplanned a conference.
  • Prototyped a programmatic SEO strategy.
  • (And much more!)

Want some industry jargon? You'll be a fractional head of growth (a forward-deployed GTM engineer?) who goes deep into portfolio companies and brainstorms, prioritizes, and executes on growth experiments.

We're looking for an animal who can go into a business, ask the right questions with little context, launch experiments, and drive revenue.

Basically, we're looking for The Wolf, but for growth.

Why would you want this role?
  • Get a first-person view into the world of private equity, rollups, and AI.
  • Access proprietary learnings about vertical SaaS businesses in a variety of industries.
  • Work with a team of former YC founders, growth leaders, and execs at Silicon Valley's fastest-growing companies like Instacart, AngelList, Coinbase, and Retool.
  • Have loads of control and autonomy over what you work on.
  • Be artsy AND sciencey.
    • Like writing copy and brainstorming video ideas? You get to do that.
    • Like reading investment memos and deeply understanding businesses? You get to do that, too.
  • Go deep and broad.
    • We have an $8M ARR company that we think can get to $100M with intelligent performance marketing.
    • We also have a $1M ARR company that has never had a formal growth strategy.
  • Spend an ample LLM token budget.
  • Earn meaningful equity in a hyperscaler that's already profitable.


Who are you?

You're probably one of these:
  • A growth hire at a startup who wants to get back to early-stage work and ship things.
  • A former founder who took their company from 0 to 1.
  • An agency owner or growth consultant sick of doing their own BD, but who enjoys the day-to-day work. (Run an agency? We're open to acquihiring your team!)


Additionally:
  • You write clearly and concisely.
  • You've cracked a growth channel or loop before. You have delivered value.
  • You try things yourself to know what "good" looks like before you outsource them.
  • You're skeptical of vanity metrics.
  • You vibecode enough to be dangerous, but you're not a man-with-a-hammer.
  • You're broadly curious about how businesses work.
  • You like to ship.
  • You don't like meetings.


How is this role different from the other growth lead role you posted?

You caught us; it's functionally the same. We're testing different job descriptions and recruiting pipelines to figure out what attracts the best people.

(As you can probably tell, we don't really care about titles.)

Have recommendations on what we should test? Include them in your application! Part of your job will be growing our team, too. The one minor difference is that the growth lead role is for a couple specific pods, whereas this role is more pod-agnostic. It's a slightly different recruiting process.

Key responsibilities
  • Meet with group CPOs and portfolio company GMs, marrying product direction with user learnings to brainstorm growth experiments.
  • Prioritize, build, and launch experiments that meaningfully drive revenue.
  • Identify and optimize growth loops at portfolio companies.
  • Track and improve conversion at every major step of the marketing funnel.
  • Build systems (e.g., playbooks, Claude skills, mini-products) that less technical folks can use to run GTM experiments themselves.
  • Hire other great growth people.

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