PepsiCo

Media Strategy & Planning Analyst

PepsiCo • $80K — $135K *
New York, NY 10025In-Person
Media
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree required
  • 1-3 years of paid search campaign experience in retail media or eCommerce
  • Strong proficiency in Microsoft Excel for data management and analysis
  • Experience with campaign management platforms (e.g., Skai/Kenshoo, Amazon)
  • Experience managing campaign budgets and performance tracking

Responsibilities

  • Create and execute retail media search campaigns for PepsiCo brands
  • Optimize campaigns regularly to achieve key performance indicators (KPIs)
  • Analyze and report on campaign performance and learnings
  • Drive budget forecasting and alignment to changes
  • Deploy best practices in retail media search
  • Seek opportunities for growth through campaign strategies and optimizations
  • Test and scale new retail media partner capabilities

Benefits

  • Paid time off including parental leave, vacation, and sick leave
  • Comprehensive benefits package including medical, dental, vision, and disability
  • Health and Dependent Care Reimbursement Accounts
  • Employee Assistance Program (EAP)
  • Defined Contribution Retirement Plan
Full Job Description
Overview

Location: Open to all PEP hubs. Ideally in Plano or NYC (SoHo), but can be based in Chicago or Purchase.

Job DescriptionThis role leads retail media search marketing for Walmart in the PepsiCo North America Commerce business. The associate will be hands-on-keyboard to execute and optimize retail media search campaigns. You will be a trusted thought partner with business stakeholders (marketing & sales), WMC, and data science teams to design and execute best-in-class retail media search marketing campaigns, report on key metrics to deliver on how the channel is driving customer and business value. You will execute reporting needs that help stakeholders understand effectiveness of the channel and develop and implement recommendations on how to improve business results. Your work will be critical to help improve the value driven through Digital Commerce platforms with retail media search being a significant portion of our marketing investment.

Responsibilities

Retail Media Search Execution:
  • Create & execute retail media search campaigns across assigned retailer platforms, supporting the full PepsiCo portfolio of brands.
  • Optimize campaigns at regular cadence to hit key KPIs
  • Analyze and report out on campaign performance, impact, and learnings


Campaign planning and stakeholder alignment:
  • Drive forecasting process across budgets, ensure pacing, adjustments and alignment to any budget changes
  • Ensure deployment of best practices across all retail media search activities; communicate gaps and opportunities
  • Proactively seek out new opportunities to grow search campaigns via new campaign strategies and tactics, creative testing, landing page optimizations, enhanced automation tests, and keyword expansion


Reporting and optimization:
  • Execute reporting for internal stake holders, proactively work with cross-functional teams to build and deliver reporting solutions
  • Navigate cross functional teams (Sales, Marketing, digital/tech product, etc.) to build in-depth knowledge of business objectives and product mix to identify growth opportunities on retail media search
  • Test and measure new retail media partner capabilities and scale positive outcomes


Compensation and Benefits:
  • The expected compensation range for this position is between $80,700 - $135,100.
  • Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
  • Bonus based on performance and eligibility target payout is 5% of annual salary paid out annually.
  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
  • In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.


Qualifications

Minimum Requirements
  • Bachelor's degree required
  • 1-3 years of paid search campaign experience (e.g., retail media, eCommerce platforms, or search engines such as Google/Bing) required
  • Strong proficiency in Microsoft Excel (comfortable working with data, managing budgets, and analyzing performance)
  • Experience working in campaign management platforms or dashboards (e.g., Skai/Kenshoo, Pacvue, Amazon, or similar tools)
  • Demonstrated experience managing or supporting campaign budgets, pacing, and performance tracking


Preferred Qualifications
  • Background in agency environments or digital media teams (highly transferable to this role)
  • Experience with retail media platforms (e.g., Walmart Connect, Instacart, Amazon)
  • Strong stakeholder management and communication skills-ability to collaborate across multiple teams and build relationships
  • Ability to operate effectively in a fast-paced, constantly evolving environment
  • Comfortable balancing technical execution with partner-facing work (analytics + relationship building)
  • Experience creating PowerPoint presentations / decks to communicate insights and recommendations


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About PepsiCo

PepsiCo Careers

Joining PepsiCo's global team offers more than just a chance to excel in your career; it's an opportunity to be part of a dynamic and diverse environment where innovation thrives. Work You’ll Do At PepsiCo, we are committed to producing great leaders and fostering a culture of innovation. Our team is dedicated to empowering professionals to master their career paths with PepsiCo. As a leader in the food and beverage industry, we offer unique job opportunities that intersect with cutting-edge technology and market leadership. Lead with Unique Opportunities PepsiCo stands at the forefront of the industry, not only in terms of product quality but also in our approach to leadership and professional growth. We offer a variety of employment paths, including full-time positions, internships, and leadership training programs that are designed to foster diversity and accelerate career development. Work with a Global Team Collaborate with over 260,000 employees worldwide who are united in delivering joy not only to our consumers but also in driving innovation and growth within the company. PepsiCo’s commitment to global diversity and inclusive culture makes it a prime environment for professional development and networking. Introducing PepsiCo’s Professional Growth and Development Programs We are committed to nurturing talent through comprehensive training programs and robust benefits that support both personal and professional growth. Our programs are tailored to help employees at every level of their career to advance and succeed. Innovate and Lead Join the largest team of food and beverage industry experts—dedicated professionals at the intersection of consumer needs, innovative technology, and sustainable practices. Deliver targeted solutions and drive industry leadership through a depth and breadth of knowledge and innovation that’s second to none. Be Part of a Great Team Engage in meaningful work that impacts millions of lives worldwide. At PepsiCo, you’ll harness the power of our global resources and the creativity of our people to improve the way the world accesses the foods and beverages it loves. Future-Proof Your Career With PepsiCo, the sky is the limit when it comes to where your ambition can take you. We offer unmatched opportunities for career advancement along with the training, internship programs, and certification support needed to thrive in your professional journey. Explore Discover how PepsiCo is leading the way in digital innovation and sustainable practices while maintaining a steadfast focus on diversity and employee well-being. Stay Connected Join Our Team Search for open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players ready to take their career to the next level. SEARCH PEPSICO JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at PepsiCo.
Learn more about PepsiCo
Size
309,000 employees
Market Cap
$250.5 billion
Industry
Food & Beverages
Net Income
$7.1 billion
Founded
1965
5 Year Trend
+4.8%
Revenue
$70.3 billion
NASDAQ
PEP
* Ladders Estimates

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