Apply deep knowledge of advertising technology ecosystems spanning programmatic buying and selling, ad serving, audience targeting, and inventory monetization across linear, digital, and streaming environments Analyze client ad- tech platforms, and identify gaps, inefficiencies, and growth opportunities Develop transformation roadmaps and modernized ad tech architectures aligned to client monetization goals and emerging industry standards Apply working knowledge of major ad- serving and programmatic platforms, (e.g., Magnite, Freewheel, The Trade Desk, Google Ad Manager) to design practical, scalable solutions Shape and support OTT/CTV monetization strategies, retail media network buildouts, and programmatic direct and open marketplace initiatives Stay current on emerging ad tech trends in M&E including identity resolution, privacy-safe data sharing, alternative ID solutions, and the evolution of the cookieless ecosystem and translate them into actionable client strategies Lead and support engagements end-to-end: work planning, requirements documentation, stakeholder workshops, stakeholder management, solution design, deliverable ownership, and team oversight Manage client expectations throughout the project lifecycle and provide alternative recommendations when needed to keep objectives on track Build trusted relationships with mid- to senior-level business and technology stakeholders Develop and deliver client presentations, workshops, and written work products that translate complex ad tech concepts and monetization strategies into clear business language Quickly assess client challenges and engage cross-functional partners to develop the right solutions Anticipate and mitigate project risks with sound judgment on when to escalate to senior leadership Partner with EPAM Client Partners and sales teams to engage prospects across the full sales lifecycle, from initial scoping through proposal and close Lead the authoring of proposals and statements of work for complex engagements Design project teaming models and produce accurate effort and cost estimates Clearly communicate scope, assumptions, and risk to both technical and executive audiences Support pursuit activities and contribute to EPAM's Media & Entertainment go-to-market strategy Contribute to EPAM's point of view in the Media & Entertainment space through internal communities, white papers, and external-facing content Mentor junior consultants and contribute to raising the quality bar across the practice Support recruiting, methodology development, and internal growth initiatives Requirements 4+ years of experience in M&E consulting and advisory 8+ years of client-facing roles (e.g. management consulting, media technology, or as an M&E practitioner Hands-on knowledge of programmatic protocols (OpenRTB, VAST/VMAP) and major ad-serving platforms (e.g., Magnite, Freewheel) In-depth understanding of the buy-side and sell-side ecosystems (DSPs, SSPs, DMPs, SSP wrappers, header bidding). Familiarity with Customer Data Platforms (CDPs) such as Adobe Real-Time CDP, Salesforce Data Cloud, or Tealium Proven ability to translate business challenges into technology and process solutions and communicate them to executive audiences Understanding of privacy-safe data sharing ecosystems Clear understanding of current industry headwinds, including third-party cookie deprecation, privacy regulations (GDPR, CCPA), and alternative identity solutions Experience implementing or scaling Retail Media Networks (RMN) or monetizing streaming/OTT/CTV inventory Strong analytical skills including process mapping, business case development, and solution evaluation Certifications in major advertising or cloud platforms Bachelor's degree in Engineering, Computer Science, Information Systems, Business Administration, or a related field; advanced degree a plus Excellent written and oral communication skills; comfort building and presenting client-facing materials (PowerPoint, Visio, Excel)