Martech Solutions Manager

FanDuel

$121K — $151K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of experience in marketing technology, transformation, or solutions engineering leadership
  • Proven ability to develop new capabilities with current technologies and third-party MarTech solutions
  • Expertise in creating personalized marketing campaigns via MarTech and data warehouse integration
  • Strong collaboration skills managing stakeholders across multiple products
  • Demonstrated ability to drive operations and ideas adoption through influence and coaching
  • Familiarity with OKR goal-setting frameworks
  • Experience with project management tools such as JIRA, Asana, or Monday.com

Responsibilities

  • Drive technology transformation and marketing innovation for FanDuel's MarTech stack
  • Translate business needs into technical specifications and phased delivery plans
  • Own solutions engineering for internal MarTech systems and scalable architecture designs
  • Manage data integrations and implement AI across MarTech tools
  • Collaborate with Customer Marketing, Technology, and Product teams to define integration approaches
  • Evaluate build vs. buy tradeoffs with Data Engineering and Product teams
  • Identify capability gaps in the tech landscape and source appropriate solutions
  • Champion prioritization and progress tracking across business units

Benefits

  • Array of health plans including mental health support and fitness benefits
  • Generous PTO and sick leave
  • Annual bonuses and long-term incentives based on performance
  • 401k with up to a 5% matching contribution
  • Commuter benefits and pet insurance
Full Job Description
THE POSITIONOur roster has an opening with your name on it

FanDuel is looking for a Manager, Martech Solutions to lead exploration, adoption, and integration of new technologies that drive customer retention and acquisition efforts. You will play a key role on the Marketing Technology team, overseeing a portfolio of technology that delivers customer acquisition and retention experiences through behavioral segmentation strategy, innovative usage of content and orchestration tools, and solutions engineering across marketing and promotion systems to optimize capabilities for our customers. You will collaborate with multiple departments within the company including, but not limited to Marketing Strategy, Promotions, Brand, Commercial, Data Science, Product, and Engineering to efficiently acquire and retain customers. This is an exciting opportunity to help elevate revenue-driving marketing initiatives through both capability enablement and technical solutions delivery at a premier gaming company.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play
  • Drive technology transformation and marketing innovation by scoping, integrating, and enabling new capabilities across FanDuel's MarTech stack - translating business needs into solutions that position FanDuel for industry leadership.
  • Translate business requirements from Marketing, Commercial, and Product teams into technical specifications, integration designs, and phased delivery plans - bridging the gap between MarTech capability and engineering execution.
  • Own solutions engineering across FanDuel's internal MarTech systems - scoping integration requirements, designing scalable architectures, and delivering end-to-end capability builds that connect data, platforms, and marketing execution.
  • Own data integrations, model-driven marketing, and AI incorporation across MarTech tools - designing API and event-based connections between internal systems to enable content creation, marketing insights, and stack evolution.
  • Serve as a key solutions partner for Customer Marketing, Technology, and Product teams - scoping requirements, defining integration approaches, and ensuring capabilities are introduced and leveraged by operating teams for end-to-end execution.
  • Partner with Data Engineering, Product, and Platform teams to evaluate build vs. buy tradeoffs, define technical standards for new tool onboarding, and maintain a solutions architecture that evolves with FanDuel's internal systems.
  • Understand the marketing and advertising technology landscape to identify capability gaps, evaluate build vs. buy tradeoffs, and source the right partners or internal solutions to fit FanDuel's needs.
  • Champion ways of working and prioritization of work across all business units to ensure work is tracked and shared progress with stakeholders across commercial, marketing, and product functions.


THE STATS
What we're looking for in our next teammate
  • 7+ years plus experience in marketing technology, transformation, or solutions engineering role leadership preferred.
  • Experience in developing new capabilities through current technologies and implementing new solutions across multiple 3rd party marketing technology partners and their capabilities.
  • Expertise in developing sophisticated and personalized customer marketing campaigns via marketing technology, promotional/offer management platforms, and data warehouses - with hands-on experience integrating MarTech tools across internal systems via APIs or event pipelines.
  • Strong collaboration skills and experience managing multiple stakeholders across products.
  • Demonstrated experience driving ideas and operations adoption through coaching, influence, and collaboration.
  • Familiarity with OKR goal setting framework to drive team and company objectives.
  • Experience with project and delivery management platforms such as JIRA, Asana, Monday.com, etc. - and comfort working alongside engineering teams in agile or sprint-based environments.


PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.

The applicable salary range for this position is $121,000 - $151,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

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