Bachelor's Degree in Marketing, Information Technology, Business, Engineering, or a related field; MBA preferred.
10 years of experience in Marketing Technology, Marketing Operations, CRM, or Digital Transformation.
Proven track record in MarTech implementation and optimization programs.
Responsibilities
Provide MarTech strategy consulting and assess client technology landscapes.
Define MarTech roadmaps aligned with business and customer experience goals.
Conduct capability assessments and recommend best-fit technology solutions.
Lead implementation of marketing automation and CRM platforms.
Collaborate with IT for system integrations and define MarTech architecture.
Evaluate AI-powered marketing agents for their business value and ROI.
Manage vendor relationships through RFP processes and assessments.
Benefits
Hybrid work environment in New York, NY.
Opportunity to lead transformative projects across various sectors.
Engagement with senior marketing executives and cross-functional teams.
Support for ongoing professional development and training.
Dynamic work culture focused on innovation and growth.
Full Job Description
Role description
Job Title : MarTech Consultant
Location : New York, NY(Onsite - Hybrid)
Job Description :
The MarTech Consultant will serve as a trusted advisor for Marketing Technology and AI Transformation initiatives guiding clients through MarTech strategy platform implementation marketing operations optimization AI Agent evaluation technology procurement governance and adoption to drive measurable business outcomes across customer acquisition engagement retention and revenue growth
The ideal candidate can confidently engage CMOs Marketing Operations leaders and Digital Marketing teams while also working closely with architects developers and data teams to deliver endtoend MarTech transformation programs across CRM Marketing Automation CDP Personalization and Analytics ecosystems
Key Responsibilities
MarTech Strategy Consulting
Assess client marketing technology landscapes and identify opportunities for transformation
Define MarTech roadmaps aligned with business objectives and customer experience goals
Conduct MarTech capability assessments and maturity evaluations
Recommend bestfit technology solutions and integration architectures
Support digital transformation initiatives across marketing sales and customer experience functions
Platform Implementation Optimization
Lead implementation of marketing automation and CRM platforms
Support campaign setup segmentation personalization and journey orchestration
Integration Technology Architecture
Define endtoend MarTech architecture
Collaborate with IT and development teams for system integrations
Integrate CRM CDP Analytics DAM CMS and Campaign Management platforms
Ensure data flow compliance and platform scalability
AI Agent Strategy Evaluation
Evaluate AIpowered marketing agents and copilots for campaign management content generation customer engagement personalization analytics and marketing operations
Conduct business case assessments for AI Agent adoption across Marketing Sales and Customer Experience functions
Define evaluation criteria including Business value and ROI Accuracy and performance Security and compliance Scalability Integration capabilities Cost efficiency and Vendor maturity and roadmap
Lead Proof of Concept POC and pilot programs for emerging AI Agent technologies
Benchmark AI Agent solutions against existing MarTech capabilities and industry best practices
AI Agent Procurement Vendor Management
Support RFP creation vendor evaluation and solution selection processes
Assess leading AI Agent platforms to identify the best solution
Stakeholder Management
Act as a trusted advisor to client marketing and business leaders
Facilitate discovery workshops and requirementgathering sessions
Manage client expectations and project deliverables
Conduct user training and change management activities
Required Qualifications
Bachelors Degree in Marketing Information Technology Business Engineering or related discipline MBA preferred
10 Years of Experience in Marketing Technology Marketing Operations CRM or Digital Transformation
Proven track record in MarTech implementation and optimization programs
