Marketplaces Manager

Create Wellness, Inc.

$90K — $110K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5+ years managing marketplaces, especially Amazon
  • Experience in VMS/CPG or high-repeat-purchase categories
  • Proven track record of handling $50M+ annual marketplace revenue
  • Expertise in Amazon Seller Central: PPC, catalog management, PDP optimization
  • Familiar with marketplace analytics tools like Helium 10 and Brand Analytics
  • Strong analytical skills focused on meaningful metrics
  • Highly organized and process-driven approach

Responsibilities

  • Develop and implement Amazon strategy and manage day-to-day operations
  • Oversee PPC campaigns: audits, research, and adjustments
  • Coordinate with Ops for inventory planning and risk management
  • Optimize product detail pages and manage catalog listings
  • Ensure account health and compliance by monitoring and resolving issues
  • Maintain pricing integrity and monitor Buy Box status across channels
  • Execute marketplace strategies across Target.com, Walmart.com, and Instacart

Benefits

  • Opportunity to own a major revenue channel
  • Collaborative environment working with growth, operations, and creative teams
  • Autonomy to build and innovate in the marketplace space
  • Focus on measurable business outcomes rather than vanity metrics
  • Room for expansion across multiple significant marketplaces
Full Job Description
We're hiring a Marketplaces Manager to drive performance on one of the fastest-growing parts of the Create business. You'll run day-to-day on Amazon and own Walmart.com, Target.com, and other marketplaces end-to-end, including new marketplace expansion.

This is a true ownership role with a high impact on the business. You'll operate the Amazon account across PPC, catalog, PDPs, deals, and account health, working from a proven playbook with the Director of Marketplaces as your strategic partner.

This role is for someone who:
  • Lives in Amazon Seller Central and knows what it takes to win on the platform
  • Thinks like an owner, not a coordinator
  • Is analytical to the core - every decision ties back to a number, grounded in incrementality and profitable growth
  • Communicates clearly - you can turn performance data into a narrative the whole team acts on
  • Is obsessively organized - tracks every moving piece across campaigns, listings, deals, and launches without missing a beat
  • Is fast, resourceful, and doesn't wait to be told what to do
  • Wants to build across multiple marketplaces, not just run one
What You'll Do

Amazon Execution & Strategy

You'll partner with the Director of Marketplaces on Amazon strategy and own the day-to-day execution behind it:
  • Run PPC day-to-day: performance audits, keyword research, campaign creation, bid, budget, and keyword adjustments, and negative-term management
  • Manage the catalog: listing creation, variations, bundles, and backend attribute audits
  • Optimize PDPs: copy, imagery, A+ content, Brand Store, and Brand Story
  • Own account health and compliance: proactive monitoring, opening and resolving seller support cases, and ensuring policy adherence
  • Schedule and QA deals, Lightning Deals, and tentpole events (Prime Day, BFCM)
  • Monitor pricing and Buy Box integrity across channels and flag suppression risks
  • Partner with Ops on inbound planning, flagging coverage risks like stockouts, Buy Box suppression, and velocity shifts

Marketplace Ownership & Expansion
  • Own strategy and execution end-to-end across Walmart.com, Target.com, Instacart, and other non-Amazon marketplaces
  • Lead expansion into new marketplaces: evaluate, launch, scale, and optimize
  • Tailor strategy to each platform - what wins on Amazon isn't what wins on Walmart.com

Reporting & Communication
  • Own marketplace performance reporting and communicate results, risks, and opportunities to the broader team
  • Monitor spend, sales, and inventory flags across all marketplaces and flag anomalies fast: CVR drops, organic rank shifts, stockout risk, Buy Box loss
  • Track organic rank on priority keywords and monitor competitors and category movement using our marketplace intelligence stack
  • Proactively surface new tests, tactics, and growth opportunities, not just report on what happened

Requirements
  • 3+ years of hands-on experience managing marketplaces (Amazon required; Walmart.com and Target.com a strong plus)
  • VMS/CPG background or experience in another high-repeat-purchase category
  • Deep Amazon Seller Central expertise across PPC, catalog, PDPs, and account health
  • Fluency with Amazon ad software and marketplace intelligence tools (Helium 10, Smart Scout, or similar)
  • Strong analytical mindset, focused on incrementality and profitable growth, not vanity metrics
  • Clear communicator - able to turn marketplace performance into insights the whole team can act on
  • Organized and process-oriented - you can manage a lot of moving pieces without dropping any

Nice to Have
  • Agency experience managing marketplace accounts across multiple brands
  • Experience launching a brand on a new marketplace from scratch
  • Familiarity with Shopify and broader DTC ecommerce metrics
  • Background in health, wellness, or sports nutrition
  • Comfort with AI-assisted workflows - we build with Claude, and expect you to work smarter with it too

Benefits
  • Competitive compensation including salary and equity
  • Fully paid health, dental, and vision insurance, plus 401(k)
  • Downtown Manhattan office (4 days in office), with flexible work setup and 15 days of PTO


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