Job DescriptionPoint of Care Team SummaryThe Point of Care team is responsible for development and ownership of the Point of
care strategy and activation.
Position SummaryThe Associate Director, Point of Care is responsible for planning and managing the Point of Care media programs assigned to clients. Manages the day-to-day team workload, develops strong relationships with POC media partner, plans and coordinates projects, ensures plans adhere to PHM planning process, builds relationships with mid-level clients, manages and trains direct reports, and works directly with the Strategy team.
The goal for this role is to support client Point of Care marketplace initiatives and help develop and maintain PHM Point of Care partnerships.
Key ResponsibilitiesImpact & Day to Day- You will have a strong understanding of how the agency works and how jobs flow throughout
- You will have a strong understanding of client's business and goals
- You will an understanding how client business objectives translate into Point of Care marketplace strategies
- You will have a strong understanding of the overall Point of Care marketplace and partner landscape
- You will have an understanding of Point of Care partnership opportunities, deals and terms
- You will develop a knowledge PHM's Terms + Conditions and Point of Care partner contracting process
You will be responsible for:
- The creation of Point of Care tactical recommendation
- Owning & presenting POC recommendation
- Ownership of the business rules and parameters of the point of care engagement
- Development of HCP Target list business rules that outline key requirements for individual brands, prioritization across franchises, and overlap strategy
- Development of cross franchise strategy
- Prepare HCP target list for dissemination to partners
- Evaluation and selection of offices and tactics by brand
- Monthly & Quarterly validation and verification of each partner. Confirmation of delivery by office.
- Oversees the daily execution of Point of Care team tasks
- Responsible for managing timely delivery of Point of Care team projects and tasks
- Advances best practices in Point of Care process, efficiencies, etc..
- Responsible for Point of Care Marketplace updates
- Owns Point of Care POVs
Internal + External Relationships- Responsible for developing talent, delegating appropriately, and ensuring teams are working smoothly
- Responsible for managing and prioritizing team assignments
- Provides clear, regular communication regarding client and project goals, prioritization and measures of success to all key stakeholders
- Fosters a positive work environment
- Provides expertise and shares knowledge with junior team members
- Delivers constructive, actionable feedback to team
- Begins to develop working relationships with client contacts as necessary
- Leads relationships with Point of Care media partners
- Collaborates internally with leadership across capabilities and teams
- Continues to develop relationships with key Groupe teams, PMX, APEX
- Contributes to new business efforts as needed
Requirements and Qualifications- 5+ years of media planning and/or buying for with preference in Point of Care, Out of Home, or HCP
- 1+ years recent HCP media experience
- 1-2+ years people management experience
- 2+ years expert MS Excel
#LI-JO2
