Marketing Technology Lead

Arkansas Children's

• $90K — $110K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in a related field
  • 7 years of experience in a related field
  • Strong understanding of marketing technology ecosystems
  • Experience with CRM and CDP platforms
  • Knowledge of data segmentation and audience building strategies
  • Familiarity with Sitecore platform governance
  • Ability to assess and integrate emerging technologies, including AI

Responsibilities

  • Serve as the strategic owner of the marketing technology ecosystem
  • Lead data segmentation and audience-building strategies
  • Provide oversight of the marketing automation platform
  • Drive the marketing technology roadmap and implementation planning
  • Govern and administer the Sitecore platform
  • Manage the marketing technology request queue
  • Collaborate with technical teams to maintain integrations and data flows
  • Evaluate emerging technologies and make adoption recommendations
  • Support vendor governance and performance monitoring
  • Assist in the activation and reporting of online scheduling for new patients

Benefits

  • Full-time position with Monday to Friday hours
  • Hybrid work environment
  • Opportunity to work with a diverse team
  • Access to advanced marketing technology resources
  • Engagement with emerging technologies including AI
Full Job Description
CURRENT EMPLOYEES: Please apply via the internal career site by logging into your ()and search the "Find Jobs" report. Work Shift: Day Shift Time Type: Full time Department: CC017790 Marketing/Communications Administration Summary: Monday to Friday, 8:00 a.m. to 5:00 p.m. 6 Hybrid Additional Information: Required Education: Bachelor's degree in a related field of study. Recommended Education: Required Work Experience: Related Field - 7 years of experience Recommended Work Experience: Required Certifications: Recommended Certifications: Description 1. Serves as the strategic owner of a large marketing technology ecosystem, establishing governance standards, SOPs, and best practices that increase technology utilization and adoption across the Strategic Marketing and Communications team. 2. Leads data, segmentation, and audience-building strategy across marketing platforms, including design and maintenance of segmentation frameworks, audience definitions, and lead management processes. 3. Provides strategic oversight of the marketing automation platform (architecture, standards, roadmap, and integration strategy) in partnership with day-to-day execution resources. 4. Drives the marketing technology roadmap, including evaluation, selection support, and implementation planning for CRM and CDP platforms. 5. Serves as Sitecore platform governance and administration lead, including permissions, upgrades, standards, and vendor coordination in partnership with the web team. 6. Manages the marketing technology request queue, including intake, prioritization and coordination of work across stakeholders and vendors. 7. Partners with IS, analytics, agency, and vendor technical teams to design, document, and maintain integrations and data flows across multiple applications. 8. Evaluates emerging technologies, including AI capabilities, and develops recommendations for adoption, integration and measurement. 9. Supports vendor governance across the technology portfolio through vendor performance monitoring, utilization reporting, and technical evaluation to inform contract decisions; contract management and negotiation are owned by the Director of Marketing Technology. 10.Supports activation and reporting of online scheduling for new patients across digital applications.

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