Caterpillar, Inc

Marketing Technology & Data Specialist

Caterpillar, Inc$81K — $133K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing/Digital Analytics, Business Analytics or related field (must complete by start date)
  • 0-2 years of relevant experience (internships or academic projects preferred)
  • Minimum cumulative GPA of 3.0/4.0
  • Experience using SQL in BigQuery or Snowflake for data analysis
  • Knowledge of digital marketing processes and techniques

Responsibilities

  • Support adoption of Google Analytics through documentation and playbooks
  • Create resources to connect digital behavior data with Caterpillar datasets
  • Help business partners turn web data into actionable insights
  • Engage in effective communication to convey ideas and data interpretations
  • Establish and maintain collaborative relationships with clients and vendors

Benefits

  • Medical, dental, and vision coverage
  • Paid time off including vacation and holidays
  • 401(k) savings plan
  • Health Savings Account (HSA)
  • Flexible Spending Accounts (FSAs)
  • Employee Assistance Program
  • Career development opportunities
  • Tuition reimbursement for further education
  • Parental leave and adoption benefits
Full Job Description
Career Area:
Marketing

Job Description:

What You Will Do

As a Marketing Technology & Data Specialist on the Google Analytics / Digital Intelligence team, you will play a key role in helping business partners turn web data into meaningful insights. You will support the adoption of Google Analytics by creating documentation, playbooks, and communication resources, while enabling teams to connect digital behavior data with broader Caterpillar datasets for deeper analysis and decision-making.

What You Will Have - Skills and Experiences

  • Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.


  • Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.


  • Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.


  • Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.


  • Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.


  • Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants, and suppliers).


  • Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.


Top Candidates May Have:

  • Bachelor's degree or higher in Marketing/Digital Analytics, Business Analytics or related degree (selected candidates must complete their degree by their start date)


  • 0-2 years of relevant experience related to this field (internships or academic projects are a plus)


  • Minimum cumulative GPA requirement 3.0/ 4.0 (no rounding)


  • Experience using SQL to analyze data in BigQuery or Snowflake, turning complex datasets into actionable marketing insights and supporting campaign reporting using Google Analytics data


Additional Information

  • Ideal for those building foundational skills in data, generally within the first 24 months of their career


  • This position is in Chicago or Peoria Illinois


  • Basic relocation may be available, depending on relocation qualifications


  • Sponsorship is NOT available for this position


Summary Pay Range:

$81,370.00 - $133,810.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
  • Medical, dental, and vision benefits*
  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
  • 401(k) savings plans*
  • Health Savings Account (HSA)*
  • Flexible Spending Accounts (FSAs)*
  • Health Lifestyle Programs*
  • Employee Assistance Program*
  • Voluntary Benefits and Employee Discounts*
  • Career Development*
  • Incentive bonus*
  • Disability benefits
  • Life Insurance
  • Parental leave
  • Adoption benefits
  • Tuition Reimbursement


* These benefits also apply to part-time employees

Relocation is available for this position.

Visa Sponsorship is not available for this position.

Posting Dates:
May 29, 2026 - June 4, 2026

About Caterpillar, Inc

Progress Rail Services Corporation, a Caterpillar company, is one of the largest integrated and diversified suppliers of railroad and transit system products and services worldwide. Since its acquisition by Caterpillar Inc. in 2006, Progress Rail has used the Caterpillar international footprint to gain quick and widespread notice and approval across the globe. Product technology, reliability and durability, along with legendary aftermarket parts and service support, have been their keys to success. Caterpillar is the world's leading manufacturer of construction and mining equipment, diesel and natural gas engines and industrial gas turbines. The technology and world reach of Caterpillar, combined with the service standard and historical reliability of Progress Rail, ensures their products and services make a growing impact on the world rail industry. With their acquisition of Electro-Motive Diesel (EMD), Progress Rail is the world's largest builder of diesel-electric locomotives for all commercial railroad applications including freight, intercity passenger, commuter, switching, industrial and mining. EMD is also a global provider of diesel power engines for marine propulsion, offshore and land based oil well drilling rigs and stationary power generation. Electro-Motive is the only diesel engine manufacturer of its size to have produced more than 70,000 engines. This success stems from product reliability, serviceability, load acceptance capability, low operating costs and ease of maintenance with standardized components.

Caterpillar, Inc. Careers

Join the robust team at Caterpillar, Inc., a global leader in construction and mining equipment, where innovation drives everything we do. As part of our team, you'll engage in work that improves the world and furthers your career with every project you touch.

Work You’ll Do

At Caterpillar, Inc., you will have the opportunity to contribute to a variety of groundbreaking projects that extend across the globe. Our commitment to leadership in the industry is unwavering, and we achieve it through a culture that fosters diversity and leadership development.

Explore Job Opportunities and Growth

Caterpillar offers a wide range of job opportunities and career paths, providing a platform for professional growth and development. Whether you're interested in engineering, sales, marketing, or management, Caterpillar has a position that will utilize your unique skills and talents. We are continuously hiring innovative minds to propel our mission forward and maintain our status as industry leaders.

Internship Programs

Kickstart your career with a Caterpillar internship. Our internships provide invaluable workplace experience and networking opportunities that often lead to full-time employment at our company. As an intern, you will work alongside experienced professionals and gain insights that will benefit you as you advance in your career.

Benefits and Culture

Choosing a career at Caterpillar means more than just having a job. It means you're part of a team that values diversity and is committed to creating an inclusive environment. We offer competitive benefits to ensure the health and well-being of our employees and their families. These benefits include health insurance, retirement plans, and paid time off, alongside unique perks like professional development and diversity training programs.

Innovation and Leadership

Drive innovation and industry leadership as part of the Caterpillar team. We empower our employees to lead from their first day on the job, encouraging continuous improvement and career advancement. At Caterpillar, your ideas will shape the future of our business and the industries we serve.

Join Our Team

Search open positions that match your skills and interests. We are looking for passionate, curious, and solution-driven team players. Ready to start your journey at Caterpillar, Inc.? Explore our career portal for the latest job opportunities.

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Prepare for Your Interview

Make a great first impression. Prepare for your interview at Caterpillar by reviewing common questions and practicing your responses. Tailor your resume to highlight the experiences and skills that make you the ideal candidate for the position you are applying for. At Caterpillar, Inc., every role offers the chance to make an impact. Come be a part of our team and drive the future of our global industries. Your career at Caterpillar is not just about what you'll accomplish, but how you'll grow and the innovation you'll lead. Join us and build a career that matters.
Learn more about Caterpillar, Inc
Size
107,700 employees
Market Cap
$125.3 billion
Industry
Net Income
$2.9 billion
Founded
1925
5 Year Trend
+5.8%
Revenue
$41.7 billion
NASDAQ

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