As the Senior Martech Product Manager, you will be responsible for leading and managing our marketing technology stack to support both B2B and B2C marketing initiatives. You will work closely with cross-functional teams to ensure the effective implementation and utilization of marketing technologies to achieve our business goals.
Responsibilities:- In partnership with marketing and technology, develop and execute a comprehensive martech strategy that aligns with our overall marketing objectives, in support of B2B and B2C marketing.
- Stay up to date with the latest trends and advancements in marketing technology and provide recommendations for continuous improvement with a focus on driving sales productivity, increasing operational efficiency, and increasing performance visibility.
- Lead the selection, implementation, and management of marketing technology platforms and tools while collaborating with marketing and tech teams to integrate martech solutions and ensure seamless data flow across systems.
- Analyze and optimize the performance of marketing technologies to enhance campaign effectiveness and ROI.
- Serve as the SME to internal teams on opportunities to capitalize data and technology to fulfill organizational goals, train and support team members on the use of marketing technologies and best practices.
- Monitor and report on the performance of martech initiatives, providing insights and recommendations for improvement.
- Ensure compliance with data privacy regulations and best practices in data management, governing the quality of data throughout the martech ecosystem in partnership with line of business and tech partners to maintain data health and resolve identified issues.
- Gather, synthesize, and articulate business requirements, acting as product owner for multiple platforms and working with technology partners and development teams to deliver enhancements and expand business capabilities.
- Lead user acceptance testing with internal stakeholders, prioritizing defects and owning delivery of quality enhancements.
- Partner with vendors and systems integration partners to implement new platforms, manage releases, and build connectors.
Qualifications- Bachelor's degree in Marketing, Business, Information Technology, or a related field
- Financial industry experience preferred
- 5-7 years of proven experience in leading and managing marketing technology initiatives
- Passionate about leveraging technology and data to drive performance
- Strong understanding of B2B and B2C marketing strategies and tactics
- Proven track record in managing marketing technology platforms such as marketing automation, CDP, DMP
- Experience in vendor management and supporting external releases or new technology rollouts
- Excellent analytical and problem-solving skills
- Demonstrated ability to manage and build partnerships with technology vendors and SI partners
- Basic SQL abilities preferred
- API management experience preferred
- Ability to work in a fast-paced and dynamic environment.
- Ability to build and maintain positive working relationships across the organization at all levels
The duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy.
