About The Role

G2 is seeking a Senior Marketing Operations Specialist to support marketing analytics and lead routing/scoring systems. This role is split between analytics and systems work with the majority of the work is building and maintaining reporting on funnel performance, lifecycle metrics, and campaign effectiveness. The remainder focused on owning lead routing and lead scoring logic.

This role reports directly to the Director of Marketing Operations and operates independently on both the analytics and systems side of the work. The Marketing Operations Specialist continues to own higher complexity, strategic systems work, such as Clay administration, enrichment platform strategy, data architecture, and sales handoff/engagement workflows (Groove, Qualified).

The ideal candidate has hands-on marketing analytics experience already, is comfortable working across Salesforce and Marketo data, and wants to build deeper systems fluency in lead routing and scoring over time.

In This Role, You Will Be Responsible For:

Marketing Analytics & Reporting

• Build and maintain operational reporting on funnel performance, lifecycle stage conversion, routing efficiency, and campaign engagement metrics
• Partner with BI and Data teams on dashboard development and operational analytics
• Validate reporting outputs and troubleshoot data discrepancies across Salesforce, Marketo, and connected GTM systems
• Identify trends, gaps, and optimization opportunities through data analysis, and bring findings directly to the Director of Marketing Operations

Lead Scoring, Routing, and Handoff

• Manage lead and contact scoring models aligned to buying intent, engagement signals, and funnel stage
• Own RingLead routing logic and lead/account matching across sales teams
• Continuously improve speed-to-lead and inbound lead qualification frameworks
• Perform daily QA on Marketo smartlists, Salesforce routing reports, and RingLead workflows to catch and resolve mis-routed or unsynced records
• Troubleshoot and resolve lead routing and scoring issues as they arise, and escalate systemic issues to the Director of Marketing Operations
• Manage the handoff process between Marketing and Sales; including sales alerts and follow-up flows

AI-Enabled QA & Reporting

• Use AI tools to cross-reference and reconcile records across Salesforce, Marketo, and 6sense during QA, for example checking a batch of Marketo smartlist records against Salesforce to verify MQL date, source program, and contact status before pushing corrected records back
• Apply AI tools to speed up recurring reporting and QA tasks, and suggest additional workflows worth automating

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don't check all the boxes in the job description, we encourage you to apply anyway.

• 3+ years of experience in marketing operations, marketing analytics, or a related data/systems role, ideally at a B2B SaaS or technology company
• Prior hands-on experience with marketing analytics or reporting tools
• You have deep understand of core marketing KPIs and what drives them
• Working knowledge of Salesforce and Marketo, or similar CRM/marketing automation platforms
• Experience with, or strong aptitude for, lead routing and scoring logic
• Comfortable working with data at the record level: profiling, cleaning, and reconciling data across systems
• Strong attention to detail and a QA mindset
• Demonstrated interest in or exposure to using AI tools to support analysis or QA work
• Strong communication and organizational skills and experience presenting to senior leadership teams

What Can Help Your Application Stand Out:

• Experience with RingLead or a similar lead routing/matching tool
• Experience with a BI tool (Looker, Tableau, or similar)
• Basic SQL proficiency and able to identify and fix code in collaboration with data analytics teammates