Adobe Inc.

Marketing Technologies Engineer (Analytics) - Growth & Martech Engineering

Adobe Inc.$148K — $214K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in digital analytics/Martech implementation
  • Strong Adobe stack experience including AEP, Tags/TMS, and Customer Journey Analytics
  • Solid front-end skills in JavaScript, HTML, and DOM; familiarity with React/Angular is a plus
  • Expertise in data layer design and debugging using browser DevTools
  • SQL experience with analytics data querying using platforms like BigQuery or Snowflake
  • Proficient in AI-assisted development tools
  • Strong communication skills with technical and non-technical partners

Responsibilities

  • Implement Adobe Experience Cloud solutions across key digital surfaces
  • Define and translate tracking requirements into technical specifications
  • Design scalable tagging with Adobe Tags and AEP Web SDK
  • Build and maintain data layers for accurate data collection
  • Align data implementations with XDM schemas and business logic
  • Configure AEP including schemas and identity namespaces
  • Ensure data governance and privacy compliance while integrating Martech tools

Benefits

  • Documentation, training, and support on digital data instrumentation standards
  • Collaboration with various teams including marketing, product, and analytics
  • Opportunity to work with cutting-edge technologies and tools
  • Engagement in a large-scale web platform environment
  • Experience in a data governance framework addressing GDPR and CCPA standards
Full Job Description
The Opportunity

The Enablement Engineer will be an integral part of this team, responsible for implementing Adobe Experience Cloud solutions across Adobe.com and other key Adobe digital surfaces. This role involves taking ownership of building scalable web data collection and tagging strategies and implementing them using AEP's Data Collection tools, JavaScript, and other supporting tools on a large-scale web platform.

What You'll Do

Ideal candidates use AI-assisted development tools (e.g., Claude, Cursor) to ship faster and improve code quality. You'll partner with marketing, product, and analytics to define tracking requirements and turn them into technical specs; design scalable tagging with Adobe Tags and AEP Web SDK; and build data layers that capture data accurately. You'll align implementations with XDM schemas and business logic, configure AEP (schemas, datasets, identity namespaces, ingestion), and work with QA to validate via AEP Debugger and browser DevTools. You'll also uphold data governance and privacy (GDPR, CCPA), integrate Martech and third-party tools, and provide documentation, training, and support on digital data instrumentation standards.

What You'll Need
  • 5+ years in digital analytics/Martech implementation, working closely with developers on tracking and data pipelines
  • Strong Adobe stack experience: AEP (Web SDK/Alloy.js, Real-Time CDP, XDM), Tags/TMS, Analytics, and Customer Journey Analytics
  • Solid front-end skills (JavaScript, HTML, DOM; React/Angular a plus) with production-quality code, secure coding, and testing practices
  • Expertise in data layer design, governance, and debugging (browser DevTools, AEP Debugger)
  • SQL experience querying analytics data (BigQuery, Snowflake, or AEP Query Service)
  • Comfortable using AI-assisted development tools in daily workflows
  • Strong communicator; effective with technical and non-technical partners


What Sets You Apart
  • Experience with Consent Management Platforms (CMPs), server-side tagging, or integrations with platforms like Snowflake or BigQuery.
  • Adobe certifications in AEP or Analytics.
  • Experience with extensive data pipelines and large-scale data processing tools.
  • Full-stack engineering familiarity and skills (Node.js or equivalent, Database, Front-end, etc.)


Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $114,100 -- $214,950 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $148,500 - $214,950

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

About Adobe Inc.

The Omniture product suite provides an integrated set of services: advanced web analytics and segmentation (SiteCatalyst, Discover and Data Warehouse), search marketing (SearchCenter), optimization (Advanced Testing and Targeting -- Offermatica and TouchClarity), and the marketing integration platform (Genesis). They also have an iPhone application that allows customers to sign into their Omniture account and view statistics from anywhere.

Adobe Inc. Careers

Join Adobe Inc., a global leader in digital media and digital marketing solutions, and be part of a team that thrives on innovation and creativity. Adobe offers unparalleled job opportunities that propel your career forward in an environment that fosters growth and leadership. Work You’ll Do At Adobe, you will be immersed in an atmosphere of innovative solutions and exceptional leadership, contributing to projects that drastically change the landscape of digital content. Our team at Adobe is dedicated to empowering creatives and enterprises alike through cutting-edge technology and expertise. Transform the World with Your Creativity Adobe’s mission is to change the world through digital experiences. We are looking for professionals who are passionate about creativity, technology, and driving significant market evolution. Join a diverse team that values individuality and the fresh perspectives each member brings. Lead in a Culture of Innovation Adobe Inc. is synonymous with fostering a culture of innovation where your ideas can pave the way for groundbreaking digital solutions. Our leadership is committed to nurturing a dynamic and inclusive workplace that promotes career growth and development. Collaborate with the Best Work alongside a global team of talented professionals who are leaders in their fields. At Adobe, you will enhance your skills through collaboration and be inspired by the creativity and dedication of your teammates. Our networking opportunities within the company are designed to foster connections that lead to lasting professional relationships. Explore Career Opportunities Adobe Inc. offers a range of career paths from software engineering to marketing, customer experience to IT. Explore job opportunities and internships that align with your skills and passions. Adobe is committed to hiring the best talent and providing them with the training, benefits, and support needed to succeed. Innovate and Grow Drive innovation as part of the Adobe team and see firsthand how your work contributes to the company’s success and your personal growth. Engage in projects that push the boundaries of technology and creativity. Future-Proof Your Career Adobe is dedicated to the development of its employees at all stages of their careers. We offer comprehensive training programs, including leadership development and diversity training, to ensure you are equipped for the future. Our benefits package is designed to support the well-being and financial security of our team members and their families. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for driven, curious, creative, and solution-oriented team players. Start your journey with Adobe today by exploring our exciting career and internship opportunities. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the rewarding and exciting opportunities that await at Adobe Inc.
Learn more about Adobe Inc.
Size
25,988 employees
Market Cap
$154.8 billion
Industry
Net Income
$5.2 billion
Founded
1982
5 Year Trend
+21.9%
Revenue
$12.8 billion
NASDAQ

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