OverviewThe Emerging Businesses Marketing Manager own the growth strategy for our emerging products portfolio - the smaller, high-potential offerings that represent our next wave of scale. This role sits at the intersection of strategy and execution: you'll identify which segments and use cases have the greatest upside, build the go-to-market plans to accelerate them, and translate product value into messaging that resonates with the people actually buying and using these products.
An important part of this role is building a genuine B2C experience. Many of our emerging products have historically been marketed and sold with a B2B mindset, but the growth opportunity increasingly depends on speaking directly to individual consumers - their needs, their buying behavior, and the channels where they spend their time. You'll be responsible for shaping that consumer-first perspective and embedding it across the marketing mix.
Responsibilities- Develop and implement comprehensive marketing strategies aligned with company objectives to enhance brand presence and drive consumer acquisition and loyalty.
- Conduct thorough market research to identify consumer needs, preferences, and behaviors, translating insights into effective marketing tactics.
- Manage and optimize marketing campaigns across various channels, including digital, social media, email, and traditional media, ensuring maximum ROI and impact.
- Collaborate with creative teams to produce engaging content tailored to target audiences, strengthening brand messaging and consumer engagement.
- Monitor and analyze campaign performance using analytics tools, providing actionable insights for continuous improvement and reporting results to senior management.
- Oversee marketing budget allocation, ensuring cost-effective strategies that maximize consumer reach and engagement.
- Stay abreast of industry trends, emerging technologies, and competitive landscape to innovate and improve marketing strategies.
- Foster strong relationships with external partners, vendors, and agencies to enhance campaign execution and delivery.
Qualifications- Master's Degree - Preferred
- Bachelor's Degree - Required
- 10+ years of experience in Marketing, with a focus on strategic planning and execution.
- 10+ years of experience in Proven track record of developing and implementing successful marketing strategies.
- 10+ years of experience in Strong analytical skills, with the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.
- Experience managing marketing budgets and optimizing ROI.
- Knowledge of digital marketing tools and techniques, including SEO, SEM, social media, and email marketing.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
CompensationIn the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $91,200 - $143,400 annually. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range.
Live the Paychex ValuesAct with uncompromising integrity. Provide outstanding service and build trusted relationships. Drive innovation in our products and services and continually improve our processes. Work in partnership and support each other. Be personally accountable and deliver on commitments. Treat each other with respect and dignity. What's in it for you?- We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
- We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
- We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
- We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
- We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.
Note: The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary.
Not sure if you meet every requirement?
At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us.
