The Role
This is a full-stack marketing role with full strategic ownership of Menlo's presence and pipeline in North America. You will set the direction and execute it -- covering brand, content, demand generation, community, and go-to-market across our entire product portfolio: Jan, Asimov, and the Menlo Platform.
You will work closely with the founders and senior leadership across Singapore and Ho Chi Minh City, owning Menlo's US positioning and go-to-market strategy. This is an individual contributor role with genuine strategic scope -- you will define what marketing at Menlo looks like in the US and build it.
What You Will Do
- Set and own Menlo's US marketing strategy across brand, content, demand generation, community, and go-to-market
- Define positioning and messaging for Jan, Asimov, and the Menlo Platform for North American audiences: developers, enterprise buyers, researchers, and the broader AI and robotics ecosystem
- Build and grow Menlo's presence across LinkedIn, X, YouTube, Discord, Reddit, and US-based developer communities
- Produce and manage content across formats -- written, video, short-form, long-form, technical and non-technical
- Drive demand generation and lead capture for the commercial products, owning the US funnel from awareness to conversion
- Build relationships with US-based press, analysts, research labs, enterprise buyers, and developer communities
- Plan and execute presence at US industry events -- conferences, meetups, and developer gatherings in the AI, robotics, and deep tech space
- Set up marketing automation tooling to make outreach and community management scalable across time zones
- Work cross-functionally with the Singapore and HCMC teams to surface what is worth telling the US market about -- and package it for that audience
What You Will Bring
- 5 or more years in marketing at a B2B SaaS or technical product company in the US market, with at least one experience owning the marketing function end-to-end -- strategy, execution, and results
- Proven ability to define positioning and messaging for a technical product, not just run campaigns
- Demonstrated track record of growing an audience, community, or pipeline from an early stage in the US
- Strong writing: you can produce a sharp LinkedIn post, a cold email, a technical explainer, and a brand narrative without needing multiple rounds of edits
- Comfortable with video: you have produced or closely directed video content before, whether short-form social or long-form technical
- Data-driven instincts: you set goals, track them, and change course when something is not working
- A genuine network in the US AI, robotics, or deep tech ecosystem -- you know who to call
Nice to Have
- Experience marketing developer tools, open-source products, or AI infrastructure
- Background in robotics, deep tech, or hardware-adjacent industries
- Experience building developer relations or DevRel-adjacent programs
- Prior experience working with or for an international company with a distributed team
- Familiarity with community platforms: Discord, Reddit, Discourse, or similar
