Marketing Specialist (Belmar Shopping Center)

Bridge33 Capital

$82K — $95K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree preferred; 3+ years of experience in sales, marketing, event management, and budgeting.
  • Understanding of retail management, marketing, tourism, and social media communication.
  • Strong organizational and time management skills with the ability to prioritize projects effectively.
  • Excellent verbal and written communication abilities.
  • Proficient in fiscal management and budgeting principles.
  • Flexibility to work varied schedules including weekends and evenings.
  • Strong proficiency in various technology platforms and software.

Responsibilities

  • Act as liaison for tenants, promoting center events and marketing programs.
  • Collaborate with the Director of Marketing to develop and execute a cohesive social media strategy.
  • Coordinate on-site execution of events, promotions, and sponsorships, including planning and follow-up.
  • Enhance the center's brand perception through targeted marketing initiatives.
  • Engage in community events and outreach efforts, promoting relationship building.
  • Provide administrative support through report completion and event analysis.
  • Manage the center's website and social media communications, ensuring updated digital and print collateral.

Benefits

  • Fast-paced, dynamic work environment with regular interaction with senior management.
  • Generous paid time off policy.
  • Company-sponsored medical, dental, and vision insurance.
  • Company-paid life insurance and short- and long-term disability insurance.
  • Paid parental leave.
  • 401(k) plan with company match.
  • 11 paid holidays.
Full Job Description
We are seeking an on-site Marketing Specialist for our Belmar shopping center in Lakewood, Colorado. This position reports directly to the Director of Marketing, and is a full-time, in-person role (5 days a week), based right in the heart of the action at our Belmar office. Come make your mark as an integral part of Bridge33 Capital!

ESSENTIAL RESPONSIBILITIES:
  • Serve as liaison for center tenants; communicate events, special promotions and center-wide marketing programs to maximize tenant participation and integration.
  • Collaborate closely with the Director of Marketing to architect and implement a cohesive social media strategy across key platforms such as Instagram, TikTok, Facebook and Twitter. Own the tracking of engagement metrics, experiment with emerging content trends, actively cultivate community growth and engagement, and respond accordingly.
  • Coordinate and assist in on-site management and execution of center events, promotions, and sponsorships. Help manage the activations, including pre-event planning and post-event follow up.
  • Help with marketing initiatives aimed at elevating the center's brand perception among tenants and customers to enhance and optimize the center's overall presence.
  • Actively participate in community-centric events, networking functions and community outreach efforts.
  • Provide administrative support and analysis by completing and submitting reports, recaps, and surveys related to center events, promotions and sponsorships.
  • Actively support administrative elements and approvals of sponsorship/event deals.
  • Manage and update the center's website, oversee Social Media communications, curate tenant and general public newsletters, and develop the digital and print marketing collateral accordingly.
  • Keep abreast of industry trends, monitor emerging platforms, and analyze competitor activities.
  • Play a pivotal role on the marketing team by providing advice and contributing to marketing strategies, tourism programming, and tenant integration.

Requirements

QUALIFICATIONS:
  • Bachelor's degree is highly preferred and a minimum of 3 years' experience in sales, sponsorship, strategic marketing, event management, and budgeting.
  • Knowledge of retail management, marketing, tourism, social media and communication.
  • Strong organizational, project and time management skills.
  • Ability to handle multiple projects while simultaneously establishing priorities.
  • Well-developed verbal and written skills.
  • Sound fiscal management and budgeting skills.
  • Flexibility to work varied schedules including weekends and evenings.
  • Possess strong proficiency in multiple technology platforms and software.

Benefits

WHAT WE OFFER:
  • Fast-paced and dynamic work environment, including frequent interaction with the senior management team
  • Generous paid time off policy
  • Company sponsored medical, dental and vision insurance
  • Company paid life insurance
  • Company paid short- and long-term disability insurance
  • Paid parental leave
  • 401k plan with Company match
  • 11 paid holidays


The annual base salary range for this position is $82,000 - $95,000 and is eligible for an annual discretionary bonus based on individual and company performance.

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