UCB

Marketing Solutions Lead, Rare Disease

UCB$100K — $130K *
Pharmaceuticals & Biotech
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in health sciences, business or related field.
  • 10+ years in the pharmaceutical industry with progressive experience.
  • 5+ years of product leadership and launch experience in complex Rare Disease products.
  • Expertise in specialty/biologic commercial strategy and execution.
  • Deep understanding of the market access environment for specialty/biologics or rare diseases.
  • Proven track record in product launches.
  • Demonstrated leadership skills with a focus on results and urgency.

Responsibilities

  • Evaluate and set Canadian patient and financial ambitions in collaboration with cross-functional partners.
  • Create integrated marketing and business plans for brand value maximization.
  • Develop commercial execution strategies aligned with global brand strategy for two products.
  • Lead strategic KOL engagement and commercial advisory initiatives for insight generation.
  • Monitor and guide performance measures for effective execution of plans.
  • Analyze market data for insights to inform strategic development.
  • Champion personalized omnichannel plans to enhance customer experience.

Benefits

  • Collaborative multidisciplinary work environment.
  • Opportunity to lead innovative product strategies in rare diseases.
  • Engagement with KOLs and advisory boards for strategic insights.
  • Direct influence on marketing vision and opportunity for health system transformations.
  • Encouragement for professional development and leadership growth.
Full Job Description
We are looking for a Rare Disease Marketing Solutions Lead with a proven track record of providing commercial and marketing leadership to join our Rare Disease Organization based out of our office in Oakville, ON

About the role

This critical business leadership role will evaluate, build and execute best in class integrated strategic plans for a portfolio of target treatments approved for generalized Myasthenia Gravis (gMG). This individual will maintain a very high level of category knowledge including but not limited to product / treatment landscape, patient journey and market access to design marketing plans that will drive business goals. This role will collaborate with members of the Rare Disease cross functional team to build and lead the strategy, create programs and materials that are executed with excellence to deliver patient value and allow UCB to achieve its financial and non-financial objectives over the life of the franchise.

Who you'll work with

As part of a multidisciplinary team, you'll partner with all internal stakeholders to build best in class market plans. You will partner with external stakeholders via commercial consultations to build go-to-market strategies and tactics that are clinically relevant.

What you'll do
  • Set the Canadian patient and financial ambition for rare assets through deep understanding and collaboration with cross-functional partners, including sales, medical, finance, PSP, regulatory, and supply chain.
  • Create integrated brand and portfolio business plans that result in strategic initiatives and tactical programs that maximize the value of the brands in the marketplace.
  • Develop commercial execution strategies consistent with Global and Regional brand strategy for 2 products that will optimize brand and UCB's portfolio position in the Canadian marketplace
  • Lead and execute a strategic KOL engagement and commercial advisory board / consult plan, generating high impact insights and incorporating these into the brand plans and commercial strategies
  • Guide and monitor the most impactful quantitative and qualitative performance measures, inclusive of financial, market, and operational execution to ensure delivery on the plans.
  • Analyze and integrate market data to derive insights that drive the development of strategic plans
  • Champion customer excellence through all channels and create high quality, high impact, individualized omnichannel plans to drive growth.
  • Lead a marketing vision for digital care transformations and pilots or projects that would create health system change for patients.
  • Manage OPEX budget associated with program development and execution.
  • Provide leadership to develop the next generation of leaders at UCB.


Qualifications
  • Bachelors' degree in health sciences, business or related field is required.
  • Minimum 10+ years in pharmaceutical industry, with track record of progressive experience
  • Minimum 5+ years biopharma product leadership and launch experience on complex, Rare Disease products required.
  • Leadership experience in specialty / biologic commercial strategy and execution
  • Deep understanding of market access environment for specialty/biologic or rare (preferred)
  • Product launch experience required.
  • Specialty sales experience is strongly preferred.
  • Demonstrated leadership skills, with a proven ability to drive results and act with a sense of urgency and accountability, are essential. We are seeking a proactive leader who inspires teams and delivers outcomes efficiently and effectively.
  • Bilingual (English/French) is considered an asset; Experience in Neurology and/or Rare Disease preferred.
  • Travel is required (15-20%) - Congress, Advisory Board Meetings, Territory and Stakeholder field visits.


Internal applicants should be in their current job for at least 12 months, must meet performance standards and are not on formal corrective/disciplinary process (PIP), warning, final warning, or compliance warning letters within the last 12 months. Please inform your Manager or your Talent Partner before applying to any internal job opportunities.

At UCB, we've embraced a hybrid-first approach to work, bringing teams together in local hubs to foster collaborative curiosity. Unless expressly stated in the description, this role is hybrid with 40% of your time spent in the office, irrespective of your current contractual agreement. Should your current working arrangements differ, please contact your Talent Partner to discuss, before submitting your application. [NA1]

Requisition ID: 93161

Recruiter: Mary Fagundo

Hiring Manager: Lisa Arbuckle

Talent Partner: Kim Rounsefell

Job Level: MM II

Please consult HRAnswers for more information on job levels.

About UCB

UCB is a global biopharmaceutical company focused on creating value for people living with severe diseases in immunology and neurology. UCB aims to be the patient-preferred biotech leader by delivering medicines and solutions that improve lives. The company is headquartered in Brussels, Belgium, with approximately 7,500 employees in over 40 countries. UCB is listed on Euronext Brussels (symbol: UCB).
Learn more about UCB
Size
8,561 employees
Industry
Founded
1928
NASDAQ

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