Position Summary:
The Marketing Services Coordinator is a high-volume, process-driven execution role responsible for managing inbound marketing requests from advisors and internal business units across the firm. Requests span a defined range of marketing services — including materials creation and review, ads, advisor bio updates, mass email sends, and event asset support — and are submitted through a centralized intake form.
This role is the first and primary point of contact for all requestors. The right candidate is organized, service-oriented, and thrives in a structured environment where clear policies and SLAs govern the work. They apply sound judgment to assess each request against defined scope, compliance guidelines, and resource constraints — moving work forward when appropriate, and professionally redirecting when it is not. This role values reliability, consistency, and proactive communication above all else.
Primary Responsibilities
- Request Intake & Triage
- Serve as the primary point of contact for all inbound marketing requests submitted via the firm’s marketing intake form
- Review and categorize requests by service type, business unit, and urgency; confirm receipt and set expectations with requestors promptly
- Assess each submission against established scope, SLA, and marketing policy to determine the appropriate course of action
- Gather missing information from requestors where needed before routing or executing
- Escalate requests that require team discussion, are complex, or come from VIPs
- Execution & Delivery
- Execute or coordinate execution of approved requests by selecting from a defined library of marketing solutions and templates
- Manage concurrent requests across advisor and business unit queues with accuracy and adherence to turnaround standards
- Coordinate with internal team members (design, digital, content, compliance) as needed to fulfill requests within SLA
- Maintain accurate status records for all open requests in the firm’s project management system (Asana)
- Build and maintain dashboards and intake reports that provide visibility into request volume, SLA performance, and recurring patterns
- Scope & Policy Management
- Apply established scope, compliance, and resource policies to determine when a request can proceed as submitted, requires modification, or falls outside what marketing can support
- Communicate out-of-scope or non-compliant requests to stakeholders clearly and professionally, citing the applicable policy or guideline
- Escalate borderline or ambiguous requests to the appropriate marketing lead rather than making unilateral exceptions
- Document recurring scope issues and surface patterns to inform team process improvement
- Stakeholder Communication
- Own and manage the firmwide Marketing resources intranet page
- Provide consistent, on-script status updates throughout the lifecycle of each request
- Manage stakeholder expectations professionally when timelines shift or requests require redirection
- Build credibility with advisors and internal teams as a reliable, responsive point of contact for marketing support
- Represent the marketing team professionally in all written and verbal communication
Required Qualifications:
- 2–5 years of experience in a marketing operations, marketing coordinator, account services, project management or client services role
- Demonstrated ability to project manage multiple campaigns with high volumes of concurrent requests or projects with accuracy and professionalism
- Strong written communication skills — able to produce clear, professional stakeholder updates and policy-based responses
- Comfort working within defined processes and systems; not reliant on creative latitude to perform well
- Sound judgment to apply scope and compliance policies accurately, including the confidence to professionally decline or redirect requests that fall outside defined parameters
- Detail-oriented and organized; experience using a task management platforms (Asana, Monday.com, Workfront, or similar)
- Strong command of Excel and PowerPoint
- Proficiency with project management tools such as Asana, Monday.com or Jira.
- Ability to work collaboratively, resourcefully, and with a calm, solutions-oriented approach
- Degree in Marketing, Communications, Business, or a related field a plus
Preferred Qualifications:
- Experience in financial services, professional services, or another regulated industry
- Familiarity with marketing compliance considerations (e.g., SEC/FINRA advertising guidelines) or demonstrated ability to learn quickly
- Experience with CRM or marketing platforms (Salesforce, HubSpot, Marketo, or similar)
- Background in agency traffic coordination, shared services, or internal creative operations
- Experience working in a matrixed organization with multiple internal stakeholder types
Compensation Range:
$80,000 - $95,000
Why Cerity Partners:
Our people drive our success by working together to deliver exceptional service to our clients. Below is a glimpse of the key elements of our total rewards package:
- Health, dental, and vision insurance – day 1!
- 401(k) savings and investment plan options with 4% match
- Flexible PTO policy
- Parental Leave
- Financial assistance for advanced education and professional designations
- Opportunity to give back time to local communities
- Commuter benefits