Stanton is seeking an experienced and strategic Senior Marketing Manager Hard Surface to lead the marketing strategy and execution for our growing hard surface business. This individual will serve as the marketing expert for hardwood, laminate, luxury vinyl, and future hard surface categories, acting as the bridge between Product Development, Sales, Marketing, and Executive Leadership.
This role requires a unique combination of strategic thinking, product marketing expertise, and channel knowledge, with a deep understanding of how premium flooring is marketed and sold through independent flooring retailers, interior designers, and home furnishings partners. The ideal candidate understands not only how to launch products, but how to build compelling stories that create demand, support the sales organization, and strengthen Stanton's position as a premium design brand.
Key Responsibilities:Strategic Product Marketing- Lead annual marketing strategies, go-to-market planning, and hard surface product positioning.
- Identify market opportunities through competitive analysis and consumer insights.
- Translate technical product features into customer-focused benefits.
- Partner with Product Development on assortment planning and lifecycle management.
- Lead collaboration across Product, Sales, Digital, and Operations to ensure execution and launch success.
- Oversee product copywriting and trade publication partnerships.
Channel Marketing- Drive growth through Stanton's retail dealer networks and the interior design community.
- Collaborate with product development on all merchandising and point-of-sale solutions that elevate the in-store experience.
- Build marketing initiatives that support both independent flooring retailers and national accounts.
- Support sales promotions, customer events, and dealer activation campaigns.
- Collaborate on retailer-specific marketing opportunities and co-op initiatives.
Sales Enablement- Equip sales team with launch tools including product launch campaigns, presentation materials, training resources, installation and product education materials, FAQ documents, and Spec Sheets.
- Partner with sales leadership to identify and address marketplace needs.
Brand & Content Development- Ensure brand alignment across photography, video, digital content, and catalogs.
- Develop compelling storytelling around innovation, performance, craftsmanship, and design.
Qualifications:- Bachelor's degree in Marketing, Business, Communications, or related field.
- 5-8+ years of marketing experience, preferably within flooring.
- Strong understanding of hard surface flooring categories including hardwood, laminate, luxury vinyl, and resilient products.
- Experience developing product launches and go-to-market strategies.
- Strong presentation and communication skills.
- Excellent project management and organizational abilities.
- Ability to manage multiple priorities in a fast-paced environment.
- Preferred experience marketing through independent retailers, buying groups, designers, builders and/or distribution partners.
- Experience working with premium brands is highly preferred.
- Success requires balancing strategic vision with operational excellence and building cross-functional partnerships.
