OverviewAs part of the Quebec Sales Enablement team, the Marketing Senior Advisor, Industries will drive marketing programs for our Foundational/Priority Industries portfolios by working with leadership to develop locally driven strategic and tactical integrated marketing programs aimed at business and relationship development and leads generation.
This role offers meaningful exposure to industry priorities, partner objectives, and enterprise-wide initiatives.
This is an excellent opportunity for a strong, motivated marketer who enjoys variety, thrives in a fast-paced environment, and is eager to learn.
What you will doReporting to the Senior Manager, Industry Marketing and Strategic Accounts, and working closely with the Quebec Communication and Events team and business stakeholders, you will:
Industry & Campaign Marketing- Effectively develop, manage and execute annual marketing plans aligned to national plans and local business objectives, and internal communicationS
- Help deliver integrated marketing campaigns that maintain a leading point of view and strengthen KPMG's presence in the marketplace
- Partner with industry leaders and account teams to support fiscal-year business priorities
Content, Communications & Digital- Develop, write, and coordinate internal and external communications supporting campaigns, events, and industry initiatives
- Develop and execute in-market activities including events, sponsorships, blogs, webcasts and podcasts
- Support digital and email campaigns, including list management, coordination through CRM and marketing platforms, and post-campaign reporting
Events & Associations- Support virtual and in-person industry events, including critical path development, invitations, registration management, logistics, and follow-up reporting
- Develop, maintain and leverage relationships with key industry organizations, strengthen the clout of our brand and positioning through strategic sponsorships and partnerships
Measurement & Continuous Improvement- Track, analyze, and report on the performance of marketing initiatives (lead generation) , using insights to inform future activities
- Participate in initiatives that enhance collaboration, share best practices, and improve marketing efficiency across industries and regions
What you bring to the role- Approximately 5+ years of experience in B2B marketing, preferably within a national or global organization
- Diploma or undergraduate degree in marketing, business, communications, or a related field
- Experience supporting integrated marketing campaigns across digital, content, and events
- Familiarity with CRM and email marketing platforms (e.g., list management, campaign coordination, reporting)
- Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced, deadline-driven environment
- Strong project management, communication, and collaboration skills
- Comfortable working independently while contributing actively as part of a team
- Confident interacting with senior stakeholders and providing informed recommendations
- Curious, proactive, and motivated to continuously learn and improve
This position requires written and oral fluency in English. The successful candidate may be required to support or collaborate with English-speaking colleagues or stakeholders while at KPMG. The successful candidate may be required to create, interpret and/or apply policies, practices, laws and and/or regulations during the regular course of their employment.
